IT Market in Thailand
Thailand is one of the promising South-East Asian countries, which has transformed itself from being an agrarian to an industrial economy. The IT market has contributed significantly to the economic growth of the country. Following the widespread proliferation of the Internet, the country is transitioning into a digital economy. This has opened up new sources of revenue for several industries in Thailand, including telecommunications service providers, digital entertainment and gaming, and consumer electronics. In addition, the Internet-savvy population of Thailand is heavily taking to social media, mobile games, emails, and online shopping, resulting in high demand for IT and IT services in the country.
The country’s political turmoil has impacted economic growth though, in recent years. However, cloud and virtualization technologies are likely to prove beneficial in cases where mobility to workplaces is a challenge. The need for enterprise mobility is likely to stimulate demand for new technologies in the country.
Additionally, the government and the ICT Ministry has rolled out the 'Smart Thailand' strategy, a project that is part of the national ICT framework known as 'ICT 2020'. The Thai government has also launched a pilot project called 'Smart City', which empowers local industries to compete globally. The project requires wide penetration of Internet access to every house in the country and availability of affordable devices for its practical application. This gives great market opportunity for IT service providers. The IT Market in Thailand is categorised into hardware, software, and services.
Technavio forecasts IT market in Thailand market to grow at a CAGR of 6.83% during 2014-2019.
Covered in this Report
The Technavio report, namely IT Market in Thailand 2015-2019, is based on an in-depth market analysis, with inputs from industry experts. It covers the market landscape of the IT Market in Thailand and its growth prospects in the forecast period. The report also includes the key vendors operating in the market.
Key Vendors
• Cisco Systems
• Hewlett-Packard
• IBM
• Microsoft
Other Prominent Vendors
• Accenture
• Acer
• Advanced Systems Consulting
• Amazon
• Apple
• Archos
• Asus
• Avaya
• BMC Software
• Borland
• CA Technologies
• Cognizant
• Dell
• eBay
• ECS Holdings
• Fujitsu
• Google
• Huawei
• Kindgee International Software
• Lenovo
• Oracle
• Samsung
• SAP
• Siemens
• Symantec
• Toshiba
• UFIDA Software
• Unisys
Market Driver
• IT Initiatives by Government
• For a full, detailed list, view our report
Market Challenge
• Increasing Number of Cyber-attacks and Security Threats
• For a full, detailed list, view our report
Market Trend
• Emergence of IoT
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Category
07.1 IT Market in Thailand by Category 2014
07.2 Hardware
07.2.1 Market Size and Forecast
07.3 Software
07.3.1 Market Size and Forecast
07.4 Services
07.4.1 Market Size and Forecast
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Key Vendors 2014
15.2 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Cisco Systems
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Business Segmentation by Revenue
16.1.4 Geographical Segmentation by Revenue
16.1.5 Business Strategy
16.1.6 Key Information
16.1.7 SWOT Analysis
16.2 HP
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Recent Developments
16.2.8 SWOT Analysis
16.3 IBM
16.3.1 Key Facts
16.3.2 Business Description
16.3.3 Business Segmentation
16.3.4 Revenue Segmentation by Business Segment
16.3.5 Revenue Segmentation by Business Operation
16.3.6 Revenue Comparison of Business Segments 2012 and 2013
16.3.7 Revenue Segmentation by Geography
16.3.8 Business Strategy
16.3.9 Key Developments
16.3.10 SWOT Analysis
16.4 Microsoft
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Business Segmentation by Revenue 2013
16.4.4 Business Segmentation by Revenue 2012 and 2013
16.4.5 Geographical Segmentation by Revenue 2013
16.4.6 Business Strategy
16.4.7 Recent Developments
16.4.8 SWOT Analysis
17. Other Reports in this Series
List of Exhibits
Exhibit 1: Inclusions in Revenue Generated through Sales of Hardware, Software, and Services
Exhibit 2: Market Research Methodology
Exhibit 3: IT Market in Thailand 2014-2019 ($ billions)
Exhibit 4: IT Market in Thailand by Category, 2014
Exhibit 5: IT Hardware Market in Thailand 2015-2019 ($ billions)
Exhibit 6: IT Software Market in Thailand 2014-2019 ($ billions)
Exhibit 7: IT Services Market in Thailand ($ billions)
Exhibit 8: Business Segmentation of Cisco Systems by Revenue 2013
Exhibit 9: Business Segmentation of Cisco Systems by Revenue 2011-2013 ($ billions)
Exhibit 10: Geographical Segmentation of Cisco Systems by Revenue 2013
Exhibit 11: HP: Business Segmentation by Revenue 2013
Exhibit 12: HP: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 13: HP: Geographical Segmentation by Revenue 2013
Exhibit 14: IBM: Business Segmentation
Exhibit 15: IBM: Revenue Segmentation by Business 2013
Exhibit 16: IBM: Revenue Segmentation 2013
Exhibit 17: IBM: Revenue Comparison of Business Segments 2012 and 2013 ($ millions)
Exhibit 18: IBM: Revenue Segmentation by Geography 2013
Exhibit 19: Microsoft: Business Segmentation by Revenue 2013
Exhibit 20: Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 21: Microsoft: Geographical Segmentation by Revenue 2013
