LBS Market in Africa 2016-2020

About the Location-Based Services (LBS) Market in Africa

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.

Technavio’s analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:
• LBS applications, software, and digital maps
• LBS map, mobile LBS, and LBS solution segments



In the LBS map segment, the report considers the revenue generated from the following:
• Map licenses
• Map solutions offered by map providers
• Public sector and enterprise applications that use maps



In the mobile LBS segment, the report considers the revenue generated from the following:
• LBS applications in global positioning system (GPS)-enabled devices such as smartphones, tablets, and feature phones
• Sale and licensing of mobile LBS platforms and application program interfaces (API)
• Mobile LBS such as mobile location-based search, navigation, advertising, social networking, games, infotainment, weather alerts and forecasts, real estate, and emergency support



In the LBS solutions segment, the report considers the revenue generated from the following:
• LBS applications used in in-dash devices, portable navigation devices (PND), and handheld LBS devices
• Mobile applications and services used by individual users for outdoor and fitness-related activities
• LBS applications used in the government organizations segment (including disaster recovery and emergency services, public transport tracking, and traffic management)
• LBS applications used in the enterprise users segment, including the automotive, fleet management, telecom, retail, consumer durables, oil and natural gas, aviation, marine, and healthcare domains, as well as small and medium-sized enterprises (SME)
However, the report does not consider the annual sales of smartphones, tablets, or feature phones used by enterprise or government users.
Technavio's report, Location-Based Services (LBS) Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the operating in this market.

Key vendors
• Foursquare
• Google
• MTN Group
• HERE
• TomTom

Other prominent vendors
• Airtel Africa
• Asset Telematics
• Astrata Group
• Cellfind (Blue Label Telecoms)
• Ericsson
• Intertel
• LocateIT
• Momo
• MySidekick
• mySOS
• Ruckus Wireless
• StarTrack
• TeleCommunication Systems
• Telenity
• VigilM
• Vodacom
• WestconGroup

Market driver
• Indoor LBS applications for public safety and emergency support
• For a full, detailed list, view our report

Market challenge
• Lack of accuracy and reliability of navigation information
• For a full, detailed list, view our report

Market trend
• Increased use of 3D platforms
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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