About LBS
LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
Technavio's analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019
Covered in this report
The LBS market in Western Europe can be segmented into six: indoor, location-based search and advertisement, location-based tracking, location-based navigation, location-based infotainment, analytics, recreation, and fitness, and others. The report includes individual consumers; it does not include consumers from the enterprise segment. For instance, the report does not include warble devices used by the hospital employees and patients. However, the report includes healthcare warble devices used by individual users at residences.
Technavio's report, the LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key regions
• France
• Germany
• Italy
• Spain
• UK
Key vendors
• Foursquare
• Google
• HERE
• Telefonica
• Telecommunications System
• Vodafone
Other prominent vendors
• Creativity Software
• Creative Workline
• Mecomo Pro
• Microsoft
• Mopius
• Novasys
• Oxford Softworks
• SFR
• Sharpmind
• Telekom Italia
• TeleSonera
• TikGames
• YDreams
• YellowMap
Market driver
• Increased adoption of smartphones
• For a full, detailed list, view our report
Market challenge
• Privacy issues
• For a full, detailed list, view our report
Market trend
• Usage of LBS for parking assistance
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01 Executive Summary
2 List of Abbreviations
3 Scope of the Report
3.1 Market overview
3.2 Product offerings
4 Market Research Methodology
4.1 Market research process
4.2 Research methodology
5 Introduction
6 Market Landscape
6.1 Market overview
06.1.1 Concept of LBS
06.1.2 Basic components of LBS
06.1.3 Functioning of LBS
06.1.4 Positioning technologies used in LBS
06.1.5 Comparison among LBS positioning technologies
06.1.6 LBS and its benefits
06.1.7 Market scenario in Western Europe
6.2 Market size and forecast
6.3 Five forces analysis
7 Market Segmentation by Application
7.1 LBS in Western Europe by application
7.2 Indoor LBS
7.3 Location-based search and advertisement
7.4 Location-based tracking
7.5 Location-based navigation
7.6 Location-based infotainment
7.7 Location-based analytics
7.8 Location-based recreation and fitness
8 Market Segmentation by Country
8.1 LBS market in UK
8.2 LBS market in France
8.3 LBS market in Germany
8.4 LBS market in Italy
8.5 LBS market in Spain
9 Buying Criteria
10 Market Growth Drivers
11 Drivers and their Impact
12 Market Challenges
13 Impact of Drivers and Challenges
14 Market Trends
15 Trends and their Impact
16 Vendor Landscape
16.1 Competitive scenario
16.2 Market share analysis 2014
16.2.1 Key leading vendors
16.2.2 Emerging vendors
16.3 Other prominent vendors
17 Key Vendor Analysis
17.1 Foursquare Labs
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Product Segmentation
17.1.4 Business Strategy
17.1.5 Recent Developments
17.1.6 SWOT Analysis
17.2 Google
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2013
17.2.4 Business Segmentation by Revenue 2012 and 2013
17.2.5 Geographical Segmentation by Revenue 2013
17.2.6 Business Strategy
17.2.7 Recent Developments
17.2.8 SWOT Analysis
17.3 HERE
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Business Segmentation
17.3.4 Geographical Segmentation by Revenue 2014
17.3.5 Business Strategy
17.3.6 Recent Developments
17.3.7 SWOT Analysis
17.4 TeleCommunication Systems
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Segmentation by Revenue
17.4.4 Geographical Segmentation by Revenue
17.4.5 Business Strategy
17.4.6 Recent Developments
18.6.7 SWOT Analysis 80
17.5 Telefonica
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation by Revenue 2013
17.5.4 Business Segmentation by Revenue 2012 and 2013
17.5.5 Geographical Segmentation by Revenue 2013
17.5.6 Business Strategy
17.5.7 Recent Developments
17.5.8 SWOT Analysis
17.6 TomTom
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Revenue by Business Segmentation 2013
17.6.4 Revenue by Business Segmentation 2012 and 2013
17.6.5 Revenue by Geographical Segmentation 2013
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
17.7 Vodafone
17.7.1 Key Facts
17.7.2 Business Overview
17.7.3 Geographical Segmentation by Revenue 2014
17.7.4 Business Strategy
17.7.5 Recent Developments
17.7.6 SWOT Analysis
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List of Exhibits
Exhibit 1: Market research methodology
Exhibit 2: Penetration of Internet, mobile, social media, and cloud
Exhibit 3: Growth of Internet users
Exhibit 4: Digital media application usage per minute
Exhibit 5: Concept of LBS
Exhibit 6: Basic components of LBS
Exhibit 7: Working of LBS
Exhibit 8: Advanced GPS technology
Exhibit 9: Function of a location-based advertising ecosystem
Exhibit 10: LBS market scenario in Western Europe 2014
Exhibit 11: LBS penetration in Western European population by country 2014
Exhibit 12: LBS market in Western Europe 2014-2019 ($ billions)
Exhibit 13: LBS by application in Western Europe 2014-2019 ($ millions)
Exhibit 14: Indoor LBS market in Western Europe 2014-2019 ($ millions)
Exhibit 15: Location-based search and advertisement market in Western Europe 2014-2019 ($ millions)
Exhibit 16: Location-based tracking market in Western Europe 2014-2019 ($ millions)
Exhibit 17: Location-based navigation market in Western Europe 2014-2019 ($ millions)
Exhibit 18: Location-based infotainment market in Western Europe 2014-2019 ($ millions)
Exhibit 19: Location-based analytics market in Western Europe 2014-2019 ($ millions)
Exhibit 20: Location-based recreation and fitness market in Western Europe 2014-2019 ($ millions)
Exhibit 21: LBS market in UK 2014-2019 ($ millions)
Exhibit 22: LBS market in France 2014-2019 ($ millions)
Exhibit 23: LBS market in Germany 2014-2019 ($ millions)
Exhibit 24: LBS market in Italy 2014-2019 ($ millions)
Exhibit 25: LBS market in Spain 2014-2019 ($ millions)
Exhibit 26: Foursquare Labs: Product Segmentation 2013
Exhibit 27: Google: Business Segmentation by Revenue 2013
Exhibit 28: Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
Exhibit 29: Google: Geographical Segmentation by Revenue 2013
Exhibit 30: HERE: Business Segmentation 2014
Exhibit 31: HERE: Geographical Segmentation by Revenue 2014
Exhibit 32: Business Segmentation of TeleCommunication Systems by Revenue 2013
Exhibit 33: Business Segmentation of TeleCommunication Systems by Revenue 2012 and 2013 ($ millions)
Exhibit 34: Geographical Segmentation of TeleCommunication Systems by Revenue 2013
Exhibit 35: Telefonica: Business Segmentation by Revenue 2013
Exhibit 36: Telefonica: Business Segmentation by Revenue 2012 and 2013 ($ billions)
Exhibit 37: Telefonica: Geographical Segmentation by Revenue 2013
Exhibit 38: TomTom: Revenue by Business Segmentation 2013
Exhibit 39: TomTom: Revenue by Business Segmentation 2012 and 2013 ($ millions)
Exhibit 40: TomTom : Revenue by Geographical Segmentation 2013
Exhibit 41: Vodafone: Geographical Segmentation by Revenue 2014
