About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons. Research Beam Model: Research Beam Product ID: 19378 2500 USD New
Location-based Search and Advertising Market in the US 2014-2018
 

Location-based Search and Advertising Market in the US 2014-2018

Location-based Search and Advertising Market in the US 2014-2018

Category : ICT & Media
Published On : June  2014
Pages : 54

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About Location-based Search and Advertising
Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons.
TechNavio's analysts forecast the Location-based Search and Advertising market in the US will grow at a CAGR of 43.01 percent over the period 2013-2018.
Covered in this Report
The Location-based Search and Advertising market in the US can be divided into three segments based on application into Search, Display, and Messaging. The market can also be divided into two segments based on the type of advertising into Push Advertising and Pull Advertising.
TechNavio's report, the Location-based Search and Advertising Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the covers the Location-based Search and Advertising market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• Foursquare Labs Inc.
• Google Inc.
• Groupon Inc.
• xAD Inc.
Other Prominent Vendors
 
• Appello Systems
• AT&T Mobility
• BLIP Systems A/S
• CityGrid Media, LLC 
• Foursquare Labs Inc.
• HERE (Nokia Corp.)
• JiWire Inc.
• Lemon Inc.
• Placecast (1020 Inc.)
• PlaceIQ Inc.
• Poynt Corp.
• Proximus Mobility LLC
• Scanbuy Inc.
• SCVNGR Inc.
• Shopkick Inc.
• TeleCommunication Systems Inc.
• Telemap Ltd.
• TeleNav Inc.
• TomTom Inc.
• Verve Wireless Inc. 
• Waze (Google Inc.)
• xAD Inc.
• Xtify Inc. 

Key Market Driver
• Increasing Adoption of Location-enabled Smartphones and Tablets.
• For a full, detailed list, view our report.
Key Market Challenge
• Increasing Concerns about Privacy.
• For a full, detailed list, view our report.
Key Market Trend
• Increasing Adoption of Location-based Advertising by SMEs.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

 

 



01. Executive Summary

02. List of Abbreviations

03. Scope of the Report


03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape


06.1 Market Overview

06.1.1 Location-based Search and Advertising Ecosystem

06.1.2 Function of Location-based Advertising Ecosystem

06.1.3 Location-based Search and Advertising Stakeholders

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Application

07.1 Location-based Search and Advertising Market in the US by Application

08. Market Segmentation by Type of Advertisement

08.1 Location-based Search and Advertising Market in the US by Types of Advertisement

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape


16.1 Competitive Scenario

16.2 Market Share Analysis 2013

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 Foursquare Labs Inc.

17.1.1 Business Overview

17.1.2 Key Information

17.1.3 SWOT Analysis

17.2 Google Inc.

17.2.1 Business Overview

17.2.2 Key Information

17.2.3 SWOT Analysis

17.3 Groupon Inc.

17.3.1 Business Overview

17.3.2 Key Information

17.3.3 SWOT Analysis

17.4 xAD Inc.

17.4.1 Business Overview

17.4.2 Key Information

17.4.3 SWOT Analysis

18. Other Reports in this Series



List of Exhibits

Exhibit 1: Location-based Search and Advertising Market in the US

Exhibit 2: Market Research Methodology

Exhibit 3: Location-based Advertising

Exhibit 4: Location-based Search and Advertising Market Overview

Exhibit 5: Location-based Search and Advertising Ecosystem

Exhibit 6: Function of Location-based Advertising Ecosystem

Exhibit 7: Location-based Search and Advertising Stakeholders

Exhibit 8: Location-based Search and Advertising Market in the US 2013-2018 (US$ billion)

Exhibit 9: Global Location-based Search and Advertising Market by Application

Exhibit 10: Location-based Search and Advertising Market in the US by Application 2013

Exhibit 11: Location-based Search and Advertising Market in the US by Application 2013-2018 ()

Exhibit 12: Location-based Search and Advertising Market in the US by Types of Advertisement

Exhibit 13: Location-based Search and Advertising Market in the US by Types of Advertisement



 



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