Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising

Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential customers regarding their latest sales, offers, deals, and coupons.

TechNavio's analysts forecast the Location-based Search and Advertising market in the US will grow at a CAGR of 43.01 percent over the period 2013-2018.

Covered in this Report

The Location-based Search and Advertising market in the US can be divided into three segments based on application into Search, Display, and Messaging. The market can also be divided into two segments based on the type of advertising into Push Advertising and Pull Advertising.

TechNavio's report, the Location-based Search and Advertising Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the covers the Location-based Search and Advertising market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

• Foursquare Labs Inc.

• Google Inc.

• Groupon Inc.

• xAD Inc.

Other Prominent Vendors

 

• Appello Systems

• AT&T Mobility

• BLIP Systems A/S

• CityGrid Media, LLC 

• Foursquare Labs Inc.

• HERE (Nokia Corp.)

• JiWire Inc.

• Lemon Inc.

• Placecast (1020 Inc.)

• PlaceIQ Inc.

• Poynt Corp.

• Proximus Mobility LLC

• Scanbuy Inc.

• SCVNGR Inc.

• Shopkick Inc.

• TeleCommunication Systems Inc.

• Telemap Ltd.

• TeleNav Inc.

• TomTom Inc.

• Verve Wireless Inc. 

• Waze (Google Inc.)

• xAD Inc.

• Xtify Inc. 

Key Market Driver

• Increasing Adoption of Location-enabled Smartphones and Tablets.

• For a full, detailed list, view our report.

Key Market Challenge

• Increasing Concerns about Privacy.

• For a full, detailed list, view our report.

Key Market Trend

• Increasing Adoption of Location-based Advertising by SMEs.

• For a full, detailed list, view our report.

Key Questions Answered in this Report

• What will the market size be in 2018 and what will the growth rate be?

• What are the key market trends?

• What is driving this market?

• What are the challenges to market growth?

• Who are the key vendors in this market space?

• What are the market opportunities and threats faced by the key vendors?

• What are the strengths and weaknesses of the key vendors?

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