Synopsis
The report presents detailed data on the Meat consumption trends in China, analyzing Meat consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Meat Market in China to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Meat Market in China to 2016: Market Profile" provides detailed data on dynamics in China Meat market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Meat sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Meat market.
• Gain insight into the Meat Consumption patterns in China
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 China Meat Market Overview
2.1 Meat Market Analysis by Volume
2.1.1 Overall Meat Consumption, 2006–16
2.1.2 Per-capita Meat consumption, 2006–16
2.1.3 Meat Market Growth Dynamics, by Volume
2.1.4 Meat Consumption by Category, 2006–16
2.1.5 Meat Consumption – Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Meat Market Analysis by Value
2.2.1 Overall Meat Market Value, 2006–16
2.2.2 Meat Market Value Growth Dynamics
2.2.3 Meat Market Value by Category, 2006–16
2.2.4 Meat Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Meat Market
Table 2: China Meat Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 3: China Per-capita Meat Consumption (Kg/head & Y-o-Y growth), 2006–16
Table 4: China Meat Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category, by Volume (Kg m)
Table 5: China Meat Consumption (Kg m) by Category, 2006–11
Table 6: China Meat Consumption (Kg m) by Category, 2011–16
Table 7: China Meat Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: China Meat Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Table 9: China Meat Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 10: China Meat Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Category, by Value (CNY m)
Table 11: China Meat Market Value (CNY m) by Category, 2006–11
Table 12: China Meat Market Value (CNY m) by Category, 2011–16
Table 13: China Meat Market Value (USD m) by Category, 2006–11
Table 14: China Meat Market Value (USD m) by Category, 2011–16
Table 15: China Meat Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 16: China Meat Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Meat Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 3: China Per-capita Meat Consumption (Kg/head & Y-o-Y growth), 2006–16
Figure 4: China Meat Market Dynamics, by Category, by Volume 2006–16
Figure 5: China Meat Consumption (Kg m) by Category, 2006–16
Figure 6: China Meat Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: China Meat Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 8: China Meat Market Dynamics, by Category, by Market Value ,2006–16
Figure 9: China Meat Market Value (CNY m) by Category, 2006–16
Figure 10: China Meat Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
