Media in Spain
Summary
Media in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Spain media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Spanish media industry had total revenues of $11.9bn in 2016, representing a compound annual rate of change (CARC) of -2.9% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $5.7bn, equivalent to 48.1% of the industry's overall value.
- Millennials are an experience-based economy, choosing experiences over items. This allows advertising companies to better target specific age ranges and they are using digital means (most notably social media) to do so.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Spain
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Spain
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Spain media market with five year forecasts
Reasons to buy
- What was the size of the Spain media market by value in 2016?
- What will be the size of the Spain media market in 2021?
- What factors are affecting the strength of competition in the Spain media market?
- How has the market performed over the last five years?
- What are the main segments that make up Spain's media market?
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Grupo Planeta
Havas SA
Lazona Films
PRISA TV
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List Of Tables
List of Tables
Table 1: Spain media industry value: $ billion, 2012-16
Table 2: Spain media industry category segmentation: $ billion, 2016
Table 3: Spain media industry geography segmentation: $ billion, 2016
Table 4: Spain media industry value forecast: $ billion, 2016-21
Table 5: Grupo Planeta: key facts
Table 6: Havas SA: key facts
Table 7: Havas SA: key financials ($)
Table 8: Havas SA: key financials (€)
Table 9: Havas SA: key financial ratios
Table 10: Lazona Films: key facts
Table 11: PRISA TV: key facts
Table 12: Spain size of population (million), 2012-16
Table 13: Spain gdp (constant 2005 prices, $ billion), 2012-16
Table 14: Spain gdp (current prices, $ billion), 2012-16
Table 15: Spain inflation, 2012-16
Table 16: Spain consumer price index (absolute), 2012-16
Table 17: Spain exchange rate, 2012-16
List Of Figures
List of Figures
Figure 1: Spain media industry value: $ billion, 2012-16
Figure 2: Spain media industry category segmentation: % share, by value, 2016
Figure 3: Spain media industry geography segmentation: % share, by value, 2016
Figure 4: Spain media industry value forecast: $ billion, 2016-21
Figure 5: Forces driving competition in the media industry in Spain, 2016
Figure 6: Drivers of buyer power in the media industry in Spain, 2016
Figure 7: Drivers of supplier power in the media industry in Spain, 2016
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Spain, 2016
Figure 9: Factors influencing the threat of substitutes in the media industry in Spain, 2016
Figure 10: Drivers of degree of rivalry in the media industry in Spain, 2016
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
