Synopsis
The report presents detailed data on the Milk consumption trends in United States, analyzing the Milk consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Milk Market in the US to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Consumption by segments.
• Market value by segments.
Summary
Canadean’s "Milk Market in the US to 2016: Market Profile" provides detailed data on dynamics in United States Milk market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Milk sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Milk market.
• Gain insight into the Milk consumption patterns in United States.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data and sales by distribution channel at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 US Milk Market Analysis
2.1 Market Growth Dynamics-Milk, 2006–16
2.1.1 Milk Market Growth Dynamics by Volume, 2006–16
2.1.2 Milk Market Growth Dynamics by Value, 2006–16
2.2 Milk Consumption Analysis, 2006–16
2.2.1 Milk Market by Volume, 2006–16
2.2.2 Milk Consumption by Segments, 2006–16
2.3 Milk Market Value Analysis, 2006–16
2.3.1 Milk Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg - Milk, 2006–16
2.3.3 Milk Market Value by Segments, 2006–16
2.4 Buttermilk Market Analysis, 2006–16
2.4.1 Buttermilk Market by Volume, 2006–16
2.4.2 Buttermilk Market by Value, 2006–16
2.5 Concentrated Milk Market Analysis, 2006–16
2.5.1 Concentrated Milk Market by Volume, 2006–16
2.5.2 Concentrated Milk Market by Value, 2006–16
2.6 Liquid Milk Market Analysis, 2006–16
2.6.1 Liquid Milk Market by Volume, 2006–16
2.6.2 Liquid Milk Market by Value, 2006–16
2.7 Powdered Milk Market Analysis, 2006–16
2.7.1 Powdered Milk Market by Volume, 2006–16
2.7.2 Powdered Milk Market by Value, 2006–11
2.8 Milk Market Volume Analysis by Brands, 2008–11
2.9 Milk Market Value by Distribution Channel, 2008–11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Dairy Food Market
Table 2: US Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) future market size (2016), by Volume (Kg m), by Segments
Table 3: US Milk Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (USD m), by Segments
Table 4: US Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: US Milk Consumption (Kg m) by Segments, 2006–11
Table 6: US Milk Consumption (Kg m) by Segments, 2011–16
Table 7: US Milk Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 8: US Milk Average Consumer Price (USD) and Growth (Y-o-Y), 2006–16
Table 9: US Milk Market Value (USD m) by Segments, 2006–11
Table 10: US Milk Market Value (USD m) by Segments, 2011–16
Table 11: US Buttermilk Market by Volume (Kg m), 2006–16
Table 12: US Buttermilk Market by Value (USD m), 2006–16
Table 13: US Concentrated Milk Market by Volume (Kg m), 2006–16
Table 14: US Concentrated Milk Market by Value (USD m), 2006–16
Table 15: US Liquid Milk Market by Volume (Kg m), 2006–16
Table 16: US Liquid Milk Market by Value (USD m), 2006–16
Table 17: US Powdered Milk Market by Volume (Kg m),2006–16
Table 18: US Powdered Milk Market by Value (USD m), 2006–16
Table 19: US Milk Market Volume by Brands (Kg m), 2008–11
Table 20: US Milk Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Milk Market Growth Dynamics by Volume 2006–16
Figure 3: US Milk Market Growth Dynamics by Value, 2006–16
Figure 4: US Milk Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: US Milk Consumption (Kg m) by Segments, 2006–16
Figure 6: US Milk Market Value (USD m) and Growth (Y-o-Y), 2006–16
Figure 7: US Milk Average Consumer Price (USD) and Growth (Y-o-Y), 2006–16
Figure 8: US Milk Market Value (USD m) by Segments, 2006–16
Figure 9: US Buttermilk Market by Volume (Kg m), 2006–16
Figure 10: US Buttermilk Market by Value (USD m), 2006–16
Figure 11: US Concentrated Milk Market by Volume (Kg m), 2006–16
Figure 12: US Concentrated Milk Market by Value (USD m), 2006–16
Figure 13: US Liquid Milk Market by Volume (Kg m), 2006–16
Figure 14: US Liquid Milk Market by Value (USD m), 2006–16
Figure 15: US Powdered Milk Market by Volume (Kg m), 2006–16
Figure 16: US Powdered Milk Market by Value( USD m), 2006–11
Figure 17: US Milk Market Volume by Brands (Kg m), 2008–11
Figure 18: US Milk Market Value by Distribution Channel (USD m), 2008–11
