About Mobile AR
AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Technavio's analysts forecast the mobile AR market in the US to grow at a CAGR of 99.3% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the mobile AR market in the US for the period 2015-2019. It covers the overall ecosystem of the mobile AR market in the US, which includes AR engine, AR software applications, and AR hardware.
Technavio's report, Mobile AR Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Google
• Infinity AR
• Marxent Labs
• Metaio
• NGRAIN
• Nokia
• Qualcomm
• Total Immersion
• Wikitude
• Zappar
• Zugara
Market Driver
• Increased Awareness
• For a full, detailed list, view our report
Market Challenge
• Lack of Content in AR Apps
• For a full, detailed list, view our report
Market Trend
• Market Regulations
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
01. List of Abbreviations
02. Executive Summary
03. Scope
03.1 Definitions
03.1.1 AR Engine
03.1.2 AR Software
03.1.3 AR Hardware
03.2 End-user Segments
Enterprise
Consumer
03.3 Base Year
03.4 Market Size Calculation and Segmentation
Calculation of Market Size of Mobile AR Market in US
End-user Segmentation
Vendor Segmentation
03.5 Common Currency Conversion Rates
04. Introduction
04.1 History
04.2 Present Scenario
04.3 Future Perspective
05. Technology Life Cycle
06. Mobile AR
06.1 Value Chain
06.2 Market size
06.3 Potential ARPA
06.4 Segment Analysis and End-user Applications
Enterprise
Consumer
06.5 Porter’s Five Forces
Threat of Substitutes
Threat of New Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Rivalry
07. Drivers
07.1 Increased Awareness
07.2 High Mobile Devices Penetration
07.3 Increased Adoption in Advertising Sector
07.4 Workflow Automation
07.5 SLAM Technology
08. Challenges
08.1 Lack of Content in AR Apps
08.2 Hardware Limitations
08.3 Inaccurate Sensors
08.4 Lack of Interoperability across Mobile Platforms
09. Trends
09.1 Market Regulations
09.2 BYOD and COPE
09.3 Depth-sensing Cameras
09.4 Crowdfunding
10. Competitive Scenario
11. Will AR Change Our Lives?
12. Key Vendor Analysis
12.1 Augmented Pixels
12.1.1 Key Facts
12.1.2 Business Overview
12.1.3 Applications Developed using AR Technology
12.1.4 Recent Developments
12.2 Aurasma
12.2.1 Key Facts
12.2.2 Business Overview
12.2.3 Recent Developments
12.3 Blippar
12.3.1 Key Facts
12.3.2 Business Overview
12.3.3 Geographical Presence
12.3.4 Business Strategy
12.3.5 Recent Developments
12.4 Catchoom
12.4.1 Key Facts
12.4.2 Business Overview
12.4.3 Geographical Presence
12.4.4 Business Strategy
12.4.5 Recent Developments
12.5 Google
12.5.1 Key Facts
12.5.2 Business Overview
12.5.3 Comparison of Advertising Revenues and Other Revenues 2013 and 2014
12.5.4 Geographical Segmentation 2014
12.5.5 Business Strategy
12.5.6 Recent Developments
12.6 Nokia
12.6.1 Key Facts
12.6.2 Business Overview
12.6.3 Business Segmentation by Revenue 2014
12.6.4 Business Segmentation by Revenue 2013 and 2014
12.6.5 Geographical Segmentation by Revenue 2014
12.6.6 Business Strategy
12.6.7 Recent Developments
12.7 Metaio
12.7.1 Key Facts
12.7.2 Business Overview
12.7.3 Key Product Offerings
12.7.4 Key Solutions
12.7.5 Business Strategy
12.7.6 Recent Developments
12.8 NGRAIN
12.8.1 Key Facts
12.8.2 Business Overview
12.8.3 Key Offerings
12.8.4 Industries Served
12.8.5 Recent Developments
12.9 Qualcomm
12.9.1 Key Facts
12.9.2 Business Overview
12.9.3 Business Segmentation by Revenue 2014
12.9.4 Business Segmentation by Revenue 2013 and 2014
12.9.5 Geographical Segmentation by Revenue 2014
12.9.6 Business Strategy
12.9.7 Recent Developments
12.10 Total Immersion
12.10.1 Key Facts
12.10.2 Business Overview
12.10.3 Key Offerings
12.10.4 Geographical Presence
12.10.5 Recent Developments
12.11 Wikitude
12.11.1 Key Facts
12.11.2 Business Overview
12.11.3 Key Offerings
12.11.4 Business Strategy
12.11.5 Recent Developments
12.12 Zappar
12.12.1 Key Facts
12.12.2 Business Overview
12.12.3 Resellers Geographical Presence
12.12.4 Recent Developments
13. Other Reports in this Series
List of Exhibits
Exhibit 1: Mobile AR Market Ecosystem in US
Exhibit 2: Market Size 2014-2019 ($ million)
Exhibit 3: Mobile Devices Unit Shipments in US 2014-2019 (millions of units)
Exhibit 4: AR Apps Downloaded Globally and in US 2014-2019 ($ millions)
Exhibit 5: Potential ARPA for US 2014-2019 ($)
Exhibit 6: Augmented Pixels: Application Developed using AR Technology
Exhibit 7: Blippar: Geographical Presence
Exhibit 8: Catchoom: Geographical Presence
Exhibit 9: Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billion)
Exhibit 10: Google: Geographical Segmentation 2014
Exhibit 11: Nokia: Business Segmentation by Revenue 2014
Exhibit 12: Nokia: Business Segmentation by Revenue 2013 and 2014 ($ million)
Exhibit 13: Nokia: Geographical Segmentation by Revenue 2014
Exhibit 14: Metaio: Key Product Offerings
Exhibit 15: Metaio: Key Solutions
Exhibit 16: NGRAIN: Key Offerings
Exhibit 17: NGRAIN: Industries Served
Exhibit 18: Qualcomm: Business Segmentation by Revenue 2014
Exhibit 19: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 20: Qualcomm: Geographical Segmentation by Revenue 2014
Exhibit 21: Total Immersion: Key Offerings
Exhibit 22: Total Immersion: Geographical Presence
Exhibit 23: Wikitude: Key Offerings
Exhibit 24: Zappar: Resellers Geographical Presence
