About Mobile LBS
Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.
Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.
Covered in this Report
The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.
Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.
Key Vendors
• Foursquare
• Google
• Groupon
• HERE
• Telecommunication System
• TeleNav
• TomTom
• xAd
Other Prominent Vendors
• AdNear
• Appello Systems
• AT&T
• CityGrid Media
• Lemon (LifeLock)
• Micello
• NinthDecimal
• Placecast
• PlaceIQ
• Proximus (Belgacom Mobile)
• ScanBuy
• Scoutmob
• SCVNGR
• ShopKick (SK Telecom)
• Skyhook (TruePosition)
• Sprint (Softbank)
• Telenity
• Verizon Wireless
• Xtify (IBM)
• Yelp
Market Driver
• Increased Adoption of Location-Enabled Smartphones and Tablets
• For a full, detailed list, view our report
Market Challenge
• Concerns over Data Privacy
• For a full, detailed list, view our report
Market Trend
• Enhanced 911 Mandate for Emergency Services
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Penetration of Internet, Mobile, and Social Media
06.1.2 Use of Application on Mobile
06.1.3 Positioning Technologies Used in LBS
06.1.4 Comparison of LBS Positioning Technologies
06.1.5 Mobile LBS Services
06.2 Market Size and Forecast
06.3 Effect of Mobile Advertising
06.4 Mobile LBS Value Chain
06.5 Five Forces Analysis
07. Market Segmentation
07.1 Mobile LBS Market in US by Application 2015-2019
07.2 Mobile Indoor LBS
07.3 Mobile Location-based Search and Advertising
07.4 Mobile Location-based Tracking
07.5 Mobile Location-based Navigation
07.6 Mobile Location-based Infotainment
07.7 Mobile Location-based Analytics
07.8 Mobile Location-based Recreation and Fitness
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
15.1 Competitive Scenario
15.2 Market Share Analysis 2013
15.3 Other Prominent Vendors
16. Key Vendor Analysis
16.1 Foursquare Labs
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Product Segmentation
16.1.4 Business Strategy
16.1.5 Recent Developments
16.1.6 SWOT Analysis
16.2 Google
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Recent Developments
16.2.8 SWOT Analysis
16.3 Groupon
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 Business Segmentation by Revenue 2014
16.3.4 Business Segmentation by Revenue 2013 and 2014
16.3.5 Geographical Segmentation by Revenue 2014
16.3.6 Business Strategy
16.3.7 Recent Developments
16.3.8 SWOT Analysis
16.4 HERE
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Business Segmentation
16.4.4 Geographical Segmentation by Revenue 2014
16.4.5 Business Strategy
16.4.6 Recent Developments
16.4.7 SWOT Analysis
16.5 TeleCommunication Systems
16.5.1 Key Facts
16.5.2 Business Overview
16.5.3 Business Segmentation by Revenue
16.5.4 Geographical Segmentation by Revenue
16.5.5 Business Strategy
16.5.6 Recent Developments
18.6.7 SWOT Analysis 72
16.6 TeleNav
16.6.1 Key Facts
16.6.2 Business Overview
16.6.3 Geographical Segmentation by Revenue 2013
16.6.4 Business Strategy
16.6.5 Recent Developments
16.6.6 SWOT Analysis
16.7 TomTom
16.7.1 Key Facts
16.7.2 Business Overview
16.7.3 Revenue by Business Segmentation 2013
16.7.4 Revenue by Business Segmentation 2012 and 2013
16.7.5 Revenue by Geographical Segmentation 2013
16.7.6 Business Strategy
16.7.7 Recent Developments
16.7.8 SWOT Analysis
16.8 xAd
16.8.1 Key Facts
16.8.2 Business Overview
16.8.3 Product Segmentation
16.8.4 Geographical Presence
16.8.5 Business Strategy
16.8.6 Recent Developments
16.8.7 SWOT Analysis
17. Other Related Reports
List of Exhibits
Exhibit 1: Mobile LBS Market in US by Application Category
Exhibit 2: Market Research Methodology
Exhibit 3: Location-based Service
Exhibit 4: Growth of Internet Users
Exhibit 5: Penetration of Internet, Mobile Devices, Social Media, and Cloud
Exhibit 6: Digital Media Application Usage per Minute
Exhibit 7: Advanced GPS Technology
Exhibit 8: Overview of Mobile LBS Market in US by Application Category
Exhibit 9: Mobile LBS Market in US 2015-2019 ($ billions)
Exhibit 10: Mobile LBS Value Chain
Exhibit 11: Mobile LBS market in US by Application
Exhibit 12: Mobile Indoor LBS Market in US ($ millions)
Exhibit 13: Mobile LBS Search and Advertising Market in US ($ millions)
Exhibit 14: Mobile Location-based Tracking Market in US ($ millions)
Exhibit 15: Mobile Location-based Navigation Market in US
Exhibit 16: Mobile LBS Infotainment Market in US ($ millions)
Exhibit 17: Mobile LBS Analytics Market in US ($ millions)
Exhibit 18: Mobile LBS Recreation and Fitness Market in US ($ millions)
Exhibit 19: Foursquare Labs: Product Segmentation 2013
Exhibit 20: Google: Business Segmentation by Revenue 2013
Exhibit 21: Google: Business Segmentation by Revenue 2012 and 2013 ($ million)
Exhibit 22: Google: Geographical Segmentation by Revenue 2013
Exhibit 23: Groupon: Business Segmentation by Revenue 2014
Exhibit 24: Groupon: Business Segmentation by Revenue 2013 and 2014 ($ million)
Exhibit 25: Groupon: Geographical Segmentation by Revenue 2014
Exhibit 26: HERE: Business Segmentation 2014
Exhibit 27: HERE: Geographical Segmentation by Revenue 2014
Exhibit 28: Business Segmentation of TeleCommunication Systems by Revenue 2013
Exhibit 29: Business Segmentation of TeleCommunication Systems by Revenue 2012 and 2013 ($ million)
Exhibit 30: Geographical Segmentation of TeleCommunication Systems by Revenue 2013
Exhibit 31: TeleNav: Geographical Segmentation by Revenue 2013
Exhibit 32: TomTom: Revenue by Business Segmentation 2013
Exhibit 33: TomTom: Revenue by Business Segmentation 2012 and 2013 ($ million)
Exhibit 34: TomTom: Revenue by Geographical Segmentation 2013
Exhibit 35: xAd: Product Segmentation
Exhibit 36: xAd: Geographical Presence
