Mobile Learning (also popular as M-learning) refers to the learning process through social and content communication, using electronic equipment. It is a form of distance learning, where mobile users can easily access educational content on their handheld device (smartphone etc.) at their convenience. Emergence of mobile learning has helped learners involve in voluntary as well as active learning. Furthermore, the flexibility in mobile learning also engages learning through multimedia tools on smartphones. Besides this, other benefits offered by mobile learning are collaborative learning, high retention rate and multi -device support.
There are several drivers, restraints and opportunities influencing the growth of mobile learning market worldwide. Growing smartphone and mobile device market penetration, worldwide coupled with the rising need for highly advanced and digital learning have contributed to the growth of this industry. The increased adoption rate in BFSI is likely to create greater opportunities for the mobile learning market in years to come.
The Mobile Learning Market is segmented in terms of software, application, end-user and geography. Based on software, the market covers e-books, video -based courseware, interactive assessments and others. The applications discussed in the market research report includes corporate learning, in -class learning, stimulation based learning and others. Major end-users of the world mobile learning market are academic and corporate. Likewise, the regions experiencing tremendous growth in the mobile analytics market includes North America, Europe, Latin America, Middle East and Africa and Asia – Pacific.
The companies active in mobile learning market are adopting effective business strategies to stay competitive. Major brands are seen investing generously in research and development. Key market players are also seen eyeing the local brands for acquisition. Other business model such as joint venture and market entry strategies are helping prominent vendors to make their presence felt in new market and increase their product portfolio. Key market leaders are also covered in the market research report. List of companies discussed in the report includes Upside Learning, Dell, SAP, SweetRush, City & Guilds Kineo, Epic Learning Group, Allen Interactions, GLAD Solutions, Oxagile, and LAS.
KEY BENEFITS FOR STAKEHOLDERS
Mobile Learning Market – By Software
Mobile Learning Market – By Application
Mobile Learning Market – By End-User
Mobile Learning Market – By Geography