While e-commerce via a traditional browser and a PC or laptop rules the home for now, mobile is rapidly gaining market share as POS transactions are increasingly handled by mobile devices. Many aspects of the mobile payments ecosystem are evolving including what people buy, how purchases are made, what devices are used, how purchases are funded, how merchants or producers are monetized, and even the identity of sellers and buyers. This research evaluates the latest mobile payments technologies, mobile wallet options, and the mobile payments ecosystem including credit card companies and other financial institutions. The report analyzes the future of various payment methods and predicts the winners and losers such as NFC vs. Cloud-based payments. The report also provides in-depth market analysis, forecasting, and value chain assessment relative to the anticipated roadmap for mobile payments through 2020. All report purchases include telephone time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.
Table of Contents
1 Introduction 6
1.1 Executive Summary 6
1.2 Topics Covered 7
1.3 Key Questions Answered 8
1.4 Target Audience 9
1.5 Companies in Report 9
2 Overview of Mobile Payment Technology 11
2.1 Mobile Payment History 11
2.2 E-payment 13
2.2.1 Payment Service Providers 14
2.2.2 E-Payment Process 18
3 Mobile Payment User Interface 20
3.1 Peer-to-Peer (P2P) Payments 20
3.1.1 PayPal Venmo 20
3.2 Starbucks Mobile Payment System Case Study 21
4 Mobile Wallets 24
4.1.1 Google Wallet 24
4.1.1.1 Google Wallet Professional Analysis 25
4.1.1.2 Google Wallet Business Model Analysis 27
4.1.2 ISIS Wallet 28
4.1.2.1 Isis Wallet Professional Analysis 28
4.1.3 LifeLock Wallet (Lemon) 29
4.1.3.1 LifeLock Wallet Analysis 29
4.1.4 V.Me Visa Wallet 30
4.1.4.1 V.Me Analysis 31
4.1.5 M-Pessa 32
4.1.6 Mobile Wallet Comparison 33
4.2 Market Opportunities and Challenges 34
4.2.1 Who Purchases, What do they Purchase, and Why? 34
4.2.2 Security Considerations 35
4.2.3 Mobility Management 36
4.2.4 User Data 36
4.3 The Mobile Payment Industry Roadmap 38
4.3.1 2010 – 2012: Formative States of the Mobile Wallet Era 38
4.3.2 2013 – 2014: Rapid Growth of Mobile Wallet Applications 38
4.3.3 2015 – 2017: Cloud-based Payments overcome NFC 39
4.3.4 2018 – 2020: Wearable Technology Impacts Payments 39
5 Mobile Wallet Solutions and Ecosystem 40
5.1 Money Transfer Providers 42
5.1.1 Citi Enterprise Payments 43
5.1.2 Bank of America 43
5.2 Other Financial Institutions 44
5.3 Alternative Financial Institutions 45
5.4 Payment Applications 46
5.4.1 Moven 47
5.4.2 C-SAM 48
5.4.3 MeaWallet AS 48
5.4.4 Cloud-based Payments vs. NFC Payments 49
5.5 Network Operators 50
5.5.1 Verizon 51
5.5.2 AT&T 51
5.5.3 NTT DoCoMo 51
5.6 Hardware Manufacturers 52
5.6.1 NXP Semiconductors 52
5.6.2 Qualcomm 53
6 Contactless Payment Solutions 54
6.1 Bluetooth Low Energy (BLE) 54
6.2 Cloud-Based Payments 57
6.3 Host Card Emulation 58
6.4 Alternative Payment Solutions 60
7 Market Analysis and Forecasts 64
7.1 The Global Mobile Payments Market: 2015 - 2020 64
7.1.1 Global NFC-Based Unit Shipments: 2015 - 2020 65
7.2 Regional Outlook of the Market: 2015 - 2020 66
7.2.1 Asia Pacific 67
7.2.2 Middle East and Africa 68
7.2.3 North America 70
7.2.4 Europe 71
7.2.5 United States 73
List of Figures
List of Tables
Figure 1: The E-payment Ecosystem 16
Figure 2: E-Payment Process 17
Figure 3: Starbucks Mobile Payment Application 23
Figure 4: Mobile Payment Ecosystem 42
Figure 5: Global Mobile Payment Revenue 2014-2020 64
Figure 6: Global NFC-Based Phone Shipments 2014-2020 65
Figure 7: Regional Mobile Payment Market 2014-2020 67
Figure 8: Asia Pacific Payment Revenue 2014 - 2020 68
Figure 9: Middle East and Africa Mobile Payment Revenue 2014 - 2020 69
Figure 10: North America Mobile Payment Revenue 2014 - 2020 71
Figure 11: European Mobile Payment Revenue 2014 - 2020 72
Figure 12: US Mobile Payment Revenue 2014 - 2020 74
