The mobile wallet market has evolved as a result of advancements in the mobile phone technology and is expected to grow exponentially in near future, favored by continuous research and developments in the smartphone technology and lowering security concerns. The widespread smartphone adoption in developed markets and its increasing penetration levels in developing markets are influencing the growth of the mobile wallet market positively. Furthermore, growing adoption of NFC (near field communication) technology by retailers and consumers is expected to propel the growth of the mobile wallet market.
Mobile wallet allows consumers to pay by phone even during travel, from any location, anytime. It not only provides transaction facilities at affordable prices but also facilitates consumers to manage their accounts easily. While all these aspects are boosting the growth of the mobile wallet industry, consumers’ concerns related to security and technology infancy, plus investment and deployment issues are expected to impede the growth of the mobile wallet market. Although these restraints are prevalent, companies from the telecommunication industry are collaborating with each other to better serve the needs of their customers with new and improved product/service innovation.
The global mobile wallet market is expected to reach $5,250 billion by the end of 2020, growing at a CAGR (compounded annual growth rate) of 127.5% from 2013 to 2020. The global mobile wallet market has been segmented in this report into applications, mode of payment, stakeholders and geography. The global mobile wallet applications market includes mobile commerce, mobile ticketing, mobile coupons, mobile transfer, and micropayments. On the basis of mode of payment, the global mobile wallet market is categorized into remote and NFC payments. The NFC mobile payment is further sub-segmented into NFC handsets, readers, Micro SD, NFC tags and chips and NFC SIM/UICC card. The global mobile wallet market stakeholders encompass mobile network operators (MNOs), handset manufacturers, OSS/BSS solution providers, software developers, content applications and aggregators, and other stakeholders. The global mobile wallet market in terms of geography covers North America, EMEA, Asia Pacific and Latin America. At present, Asia Pacific dominates the global mobile wallet market, followed by EMEA and North America. It is expected that the Asia Pacific will continue to dominate the global mobile wallet market from 2013 to 2020 owing to rising smartphone penetration levels, promotion of m-payments and m-banking and increasing technological awareness.
This report provides a holistic view of the overall mobile wallet market and the deepest levels of the market segmentation.Various economic factors, which are significant in determining market trend, buying decisions and market attractiveness are analyzed for market estimation and forecasting. Detailed elaboration of drivers, restraints and opportunities in the report will enable in strategic decision making with regard to identifying the potential market. Top investment pockets for various applications, mode of payment, stakeholders, and geographic regions has been identified with the use of various macro and micro-economic factors to provide enterprises more focused approach to gain competitive advantage. Porter’s Five Force Analysis discusses areas, such as bargaining power of buyers, bargaining power of suppliers, intensity of competitive rivalry, threat of new entrants, and threat of substitutes in detail for the mobile wallet market.In addition, the study also discusses various regulatory factors critical for the market growth. Thus, estimation of market numbers, with due consideration to all these factors has helped in enhancing the scope of the report. This analysis will support stakeholders, such as mobile network operators, handset manufacturers, OSS/BSS solution providers, software developers, content applications and aggregators, and other stakeholders in identifying and capturing markets with high potential. Historical data is provided for 2011, 2012 whereas forecast is available through 2020 in terms of revenue ($million) for each and every segment.
The market is also analyzed on the basis of most active market players in the mobile wallet market. This competitive analysis is done on the basis of their business strategies and recent organic and inorganic development. Company profiles of major worldwide market players included in this report covers their business strategies, financial overview, SWOT analysis and recent development. This inclusion will enhance the strategic business decision making of the stakeholders.
Companies profiled in this report include American Express, Apple Inc., MasterCard, Visa, AT&T, Sprint, First Data, BlackBerry, Samsung, and Google. These companies are focusing on adopting strategies, such as product/service innovation, collaborations, and mergers and acquisitions to increase their market share and build consumer confidence respectively. For instance, American Express has recently come up with a new global standard to boost the digital payment security and make things easier for consumers with purchasing when shopping on a mobile handset, tablet, personal computer or any smart device.
CHAPTER 1. INTRODUCTION
1.1. Objective of the Study
1.2. Scope of the Report
1.3. Report Description
CHAPTER 2. EXECUTIVE SUMMARY
CHAPTER 3. KEY FINDING : MOBILE WALLET & NFC MARKET STUDY
3.1. Mobile Wallet Scope and Definition
3.2. Why Mobile Wallet?
3.2.1. Payments
3.2.2. Offers, Coupons and Discounts
3.2.3. Mobile Banking
3.2.4. Location-based Offers and Services
3.2.5. Loyalty Programs
3.2.6. Ticketing
3.2.7. Comparison Shopping
3.2.8. Management of Offers and Incentives
3.2.9. Receipts
3.2.10. Personal Identity Credentials
3.3. Top Ten Factors Impacting the Mobile Wallet Market
3.4. Top Winning Strategies in the Mobile Wallet & NFC
3.5. Global Market Players Positioning
3.6. Top Investment Pockets in the Mobile Wallet & NFC Markets
3.6.1. Mobile Wallet Application Market
3.6.2. NFC Products Market
3.6.3. Mobile Wallet Stakeholders Market
3.6.4. Mobile Wallet Market by Geography
3.7. Porters Five Force Model For Mobile Wallet & NFC Markets
3.7.1. Differentiated Services among Suppliers expected to enhance Bargaining Power
3.7.2. Individual Customers vs. Merchants
3.7.3. Intensity of Competitive Rivalry
3.7.4. Threat of New Entrants
3.7.5. Threat of Substitutes
3.8. Key Players and Strategies
3.8.1. Google’s Tremendous Presence in the NFC Market
3.8.2. Samsung’s Dominance Pertaining to NFC-Integrated Devices
3.8.3. Recent Developments in the NFC Market
3.9. Mobile Wallet Venture Capital Investments
3.9.1. NFC/Contactless Reader Terminals
3.9.2. Payment Terminals
3.9.3. POS (point-of-sale) Systems
3.10. Mobile Wallet Payment Aspects, Basics and Concerns
3.10.1. Types of Mobile Payments
3.10.2. Four Models of Mobile Payments
3.10.2.1. Bank-centric Model
3.10.2.2. The Operator Model
3.10.2.3. The Collaborative Model
3.10.2.4. Peer-to-peer/Independent Service Provider Model
3.10.3. Risk and Safety Concerns with Mobile Wallet
3.10.3.1. How to Tackle Such Risks?
CHAPTER 4. MARKET DYNAMICS
4.1. Key Market Drivers
4.1.1. Greater Convenience and Accessibility
4.1.2. High Smartphone Penetration Levels
4.1.3. Increasing Usage of Value-Added Services and Other Benefits
4.1.4. Security and Efforts to Enhance it
4.2. Market Restraints
4.2.1. Consumers’ Habits and Concerns Pertaining to Mobile Wallet
4.2.2. Battery Down, Mobile Wallet Down
4.2.3. Alerts or a Headache?
4.2.4. Investment and Deployment Issues
CHAPTER 5. GLOBAL MOBILE WALLET MARKET BY APPLICATION
5.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
5.2. Mobile Commerce Market, Global and Geography, 2012 – 2020 ($Billion)
5.2.1. Mobile Wallet Shopping Market, Global and Geography, 2012 – 2020 ($Billion)
5.2.2. Mobile Wallet Bill Payments Market, Global and Geography, 2012 – 2020 ($Billion)
5.2.3. Mobile Wallet Hotel Booking and Payments Market, Global and Geography, 2012 – 2020 ($Billion)
5.2.4. Mobile Wallet Entertainment and Event Pay Market, Global and Geography, 2012 – 2020 ($Billion)
5.3. Mobile Ticketing Market
5.3.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
5.3.2. Rail, Metro and Bus Tickets, Global and Geography, 2012 – 2020 ($Billion)
5.3.3. Airline Tickets and Boarding Passes, Global and Geography, 2012 – 2020 ($Billion)
5.4. Mobile Coupons Market
5.4.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
5.5. Mobile Transfers Market
5.5.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
5.6. Micropayments
5.6.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
CHAPTER 6. GLOBAL MOBILE WALLET MARKET BY MODE OF PAYMENT
6.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
6.2. Remote Payment, Global and Geography, 2012 – 2020 ($Billion)
6.3. NFC Payment, Global and Geography, 2012 – 2020 ($Billion)
6.4. NFC Product Market, Global and Geography, 2012 – 2020 ($Billion)
6.4.1. NFC Handsets, Global and Geography, 2012 – 2020 ($Billion)
6.4.2. NFC Chips, Global and Geography, 2012 – 2020 ($Billion)
6.4.3. NFC Readers, Global and Geography, 2012 – 2020 ($Billion)
6.4.4. NFC Micro SD, Global and Geography, 2012 – 2020 ($Billion)
6.4.5. NFC SIM/UICC Card, Global and Geography, 2012 – 2020 ($Billion)
CHAPTER 7. MOBILE WALLET MARKET BY STAKEHOLDERS
7.1. Market Size and Forecast, by Geography, 2012 – 2020 ($Billion)
7.2. Mobile Wallet Stakeholders and Major Companies
7.3. Mobile Network Operators (MNOs) , Global and Geography, 2012 – 2020 ($Billion)
7.4. Handset and other Hardware Solution Manufacturers, Global and Geography, 2012 – 2020 ($Billion)
7.5. OSS/BSS Solution Providers, Global and Geography, 2012 – 2020 ($Billion)
7.6. Software Developers and Cloud Computing, Global and Geography, 2012 – 2020 ($Billion)
7.7. Content and Applications Aggregators, Global and Geography, 2012 – 2020 ($Billion)
7.8. Other Stakeholders (Value Service Providers, Retailers/Merchants) , Global and Geography, 2012 – 020 ($Billion)
CHAPTER 8. GEOGRAPHIC ANALYSIS
8.1. Impact Analysis of Drivers and Restraints Pertaining to Geography
8.2. North America
8.2.1. Regulations
8.2.2. Market Size and Forecast
8.3. EMEA (Europe, Middle East and Africa)
8.3.1. Regulations
8.3.1.1. Directive on Payment Services (PSD)
8.3.1.2. SEPA (Single Euro Payments Area
8.3.1.3. E-Money
8.3.2. Market Size and Forecast
8.4. Asia Pacific
8.4.1. Regulations
8.4.2. Market Size and Forecast
8.5. Rest of the World (RoW)
8.5.1. Regulations
8.4.2. Market Size and Forecast
CHAPTER 9. CORPORATE PROFILES AND ANALYSIS
9.1. American Express
9.1.1. Company Overview
9.1.2. Business Performance
9.1.3. Strategic Moves and Developments
9.1.4. SWOT Analysis & Strategic Conclusions
9.2.Apple Inc.
9.2.1. Company Overview
9.2.2. Business Performance
9.2.3. Strategic Moves and Developments
9.2.4. SWOT Analysis & Strategic Conclusions
9.3. AT&T INC.
9.3.1. Company Overview
9.3.2. Business Performance
9.3.3. Strategic Moves and Developments
9.3.4. SWOT Analysis & Strategic Conclusions
9.4. Blackberry
9.4.1. Company Overview
9.4.2. Business Performance
9.4.3. Strategic Moves and Developments
9.4.4. SWOT Analysis & Strategic Conclusions
9.5. First Data
9.5.1. Company Overview
9.5.2. Business Performance
9.5.3. Strategic Moves and Developments
9.5.4. SWOT Analysis & Strategic Conclusions
9.6. Google
9.6.1. Company Overview
9.6.2. Business Performance
9.6.3. Strategic Moves and Developments
9.6.4. SWOT Analysis & Strategic Conclusions
9.7. Sprint
9.7.1. Company Overview
9.7.2. Business Performance
9.7.3. Strategic Moves and Developments
9.7.4. SWOT Analysis & Strategic Conclusions
9.8. Samsung
9.8.1. Company Overview
9.8.2. Business Performance
9.8.3. Strategic Moves and Developments
9.8.4. SWOT Analysis & Strategic Conclusions
9.9. MasterCard
9.9.1. Company Overview
9.9.2. Business Performance
9.9.3. Strategic Moves and Developments
9.9.4. SWOT Analysis & Strategic Conclusions
9.10. VISA
9.10.1. Company Overview
9.10.2. Business Performance
9.10.3. Strategic Moves and Developments
9.10.4. SWOT Analysis & Strategic Conclusions
LIST OF TABLES:
TABLE 1 GLOBAL MOBILE WALLET MARKET SUMMARY, 2012 – 2020 ($BILLION)
TABLE 2 TYPES AND BASICS OF MOBILE PAYMENTS
TABLE 3 GLOBAL MOBILE WALLET MARKET REVENUES BY APPLICATION, 2012 – 2020 ($BILLION)
TABLE 4 GLOBAL MOBILE COMMERCE MARKET REVENUES BY TYPE, 2012 – 2020 ($BILLION)
TABLE 5 GLOBAL MOBILE COMMERCE REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 6 MOBILE WALLET SHOPPING MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 7 MOBILE WALLET BILL PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 8 MOBILE WALLET HOTEL BOOKING AND PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 9 MOBILE WALLET ENTERTAINMENT AND EVENT PAY MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 10 MOBILE TICKETING MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 11 RAIL, METRO & BUS TICKETS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 12 AIR TICKETS AND BOARDING PASSES MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 13 MOBILE COUPONS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 14 MONEY TRANSFERS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 15 MICRO PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 16 GLOBAL MOBILE WALLET MODE OF PAYMENT REVENUE, BY TYPE, 2012 -2020 ($BILLION)
TABLE 17 MOBILE WALLET REMOTE PAYMENT REVENUE, BY GEOGRAPHY, 2012 -2020 ($BILLION)
TABLE 18 MOBILE WALLET NFC MARKET REVENUE, BY GEOGRAPHY, 2012 -2020 ($BILLION)
TABLE 19 GLOBAL NFC MARKET REVENUES BY TYPE, 2012 – 2020 ($BILLION)
TABLE 20 NFC HANDSET MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 21 NFC CHIP & TAGS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 22 NFC READERS MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 23 NFC MICRO SD MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 24 NFC SIM/UICC CARD MARKET REVENUES BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 25 MOBILE WALLET REVENUE, BY STAKEHOLDERS, 2012 -2020 ($BILLION)
TABLE 26 MOBILE WALLET STAKEHOLDERS AND LEADING COMPANIES
TABLE 27 GLOBAL MOBILE WALLET REVENUES OF MOBILE NETWORK OPERATORS BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 28 GLOBAL MOBILE WALLET REVENUES OF HANDSET AND OTHER HARDWARE SOLUTION MANUFACTURERS BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 29 GLOBAL MOBILE WALLET REVENUES OF OSS/BSS SOLUTION PROVIDERS, BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 30 GLOBAL MOBILE WALLET REVENUES OF SOFTWARE DEVELOPERS, BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 31 GLOBAL MOBILE WALLET REVENUES OF CONTENT AND APPLICATION AGGREGATORS, BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 32 GLOBAL MOBILE WALLET REVENUES OF OTHER STAKEHOLDERS BY GEOGRAPHY, 2012 – 2020 ($BILLION)
TABLE 33 COMPARATIVE CHART OF MARKET FACTORS AND GROWTH BY GEOGRAPHIC SEGMENTS
TABLE 34 NORTH AMERICAN MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 35 NORTH AMERICAN MOBILE WALLET: REGULATORY AGENCIES AND RESPONSIBILITIES
TABLE 36 EMEA MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 37 APAC MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 38 ROW MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 39 AMERICAN EXPRESS: BUSINESS SNAPSHOT
TABLE 40 APPLE: BUSINESS SNAPSHOT
TABLE 41 AT&T: BUSINESS SNAPSHOT
TABLE 42 BLACKBERRY: BUSINESS SNAPSHOT
TABLE 43 FIRST DATA CORPORATION: BUSINESS SNAPSHOT
TABLE 44 GOOGLE: BUSINESS SNAPSHOT
TABLE 45 SPRINT: BUSINESS SNAPSHOT
TABLE 46 SAMSUNG: BUSINESS SNAPSHOT
TABLE 47 MASTERCARD: BUSINESS SNAPSHOT
TABLE 48 VISA: BUSINESS SNAPSHOT
LIST OF FIGURES:
FIG. 1 TOP TEN FACTORS IMPACTING THE MOBILE WALLET MARKET
FIG. 2 TOP FOUR WINNING STRATEGIES IN THE MOBILE WALLET MARKET
FIG. 3 MOBILE WALLET MARKET: PLAYERS POSITIONING
FIG. 4 TOP MARKETS IN MOBILE WALLET APPLICATION MARKET
FIG. 5 TOP MARKETS IN NFC TECHNOLOGY MARKET
FIG. 6 TOP SEGMENTS IN MOBILE WALLET STAKEHOLDERS MARKET
FIG. 7 TOP GEOGRAPHIES IN MOBILE WALLET MARKET
FIG. 8 MOBILE WALLET MARKET: FIVE FORCE ANALYSIS
FIG. 9 INFRASTRUCTURE STATUS FOR NFC POS
FIG. 10 FINANCIAL REVENUES OF AMERICAN EXPRESS BY BUSINESS UNITS (2012)
FIG. 11 FINANCIAL REVENUES AMERICAN EXPRESS BY GEOGRAPHY (2012)
FIG. 12 SWOT ANALYSIS OF AMERICAN EXPRESS
FIG. 13 NET SALES OF APPLE INC. BY PRODUCT (2012)
FIG. 14 NET SALES OF APPLE INC. BY OPERATING SEGMENT (2012)
FIG. 15 SWOT ANALYSIS OF APPLE INC.
FIG. 16 FINANCIAL REVENUES OF AT&T INC. BY BUSINESS UNITS (2012)
FIG. 17 SWOT ANALYSIS OF AT&T INC.
FIG. 18 FINANCIAL REVENUES OF BLACKBERRY BY BUSINESS UNITS (2012)
FIG. 19 FINANCIAL REVENUES OF BLACKBERRY BY GEOGRAPHY (2012)
FIG. 20 SWOT ANALYSIS OF BLACKBERRY
FIG. 21 FINANCIAL REVENUES OF FIRST DATA CORPORATION BY SEGMENTS (2012)
FIG. 22 FINANCIAL REVENUES OF FIRST DATA CORPORATION BY GEOGRAPHY (2012)
FIG. 23 SWOT ANALYSIS OF FIRST DATA CORPORATION
FIG. 24 FINANCIAL REVENUES OF GOOGLE BY REVENUE SOURCE (2012)
FIG. 25 FINANCIAL REVENUES OF GOOGLE BY GEOGRAPHY (2012)
FIG. 26 SWOT ANALYSIS OF GOOGLE
FIG. 27 FINANCIAL REVENUES OF SPRINT BY OPERATING SEGMENTS (2012)
FIG. 28 SWOT ANALYSIS OF SPRINT
FIG. 29 FINANCIAL REVENUES OF SAMSUNG BY OPERATING DIVISION (2012)
FIG. 30 FINANCIAL REVENUES OF SAMSUNG BY GEOGRAPHY (2012)
FIG. 31 SWOT ANALYSIS OF SAMSUNG
FIG. 32 FINANCIAL REVENUES OF MASTERCARD BY PRODUCTS (2012)
FIG. 33 FINANCIAL REVENUES BY OF MASTERCARD BRANDED (2012)
FIG. 34 FINANCIAL REVENUES BY OF MASTERCARD CREDIT AND CHARGED PROGRAM BY GEOGRAPHY (2012)
FIG. 35 FINANCIAL REVENUES OF MASTERCARD DEBIT AND PREPAID PROGRAMS (2012)
FIG. 36 SWOT ANALYSIS OF MASTERCARD
FIG. 37 FINANCIAL REVENUE OF VISA BY GEOGRAPHY (2012)
FIG. 38 SWOT ANALYSIS OF VISA
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