Synopsis
This report presents data on the Mouthwash consumption trends in Italy. It analyzes Mouthwash consumption volumes and values at market and category level.
It examines the components of change in the market for the historic (2007-2012) and forecast (2013-2017) years by volumes and values, as well as the manner in which changes in consumer behavior have affected total volumes, values and the type of products chosen.
Scope
"Mouthwash Market in Italy: Market Profile to 2017" provides you with the following:
• Overall Oral Hygiene market analysis
• Mouthwash market value by category
• Overall Oral Hygiene market analysis by volume
• Mouthwash market volume by category.
Summary
Canadean’s "Mouthwash Market in Italy: Market Profile to 2017" provides data on Italy Mouthwash market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Mouthwash sales and which categories and segments will see growth in the coming years.
Reasons To Buy
• Gain insight into the Mouthwash consumption in Italy.
• Detailed product sales segmentation (for both volumes and values) are provided.
• Forecasts from 2013 to 2017 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Oral Hygiene Market Analysis, 2007–17
2.1 Oral Hygiene Value Analysis, 2007–17
2.1.1 Overall Oral Hygiene Market Value, 2007–17
2.1.2 Oral Hygiene Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Oral Hygiene, 2007–17
2.2 Oral Hygiene Volume Analysis, 2007–17
2.2.1 Overall Oral Hygiene Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Oral Hygiene, 2007–17
2.2.3 Oral Hygiene Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Oral Hygiene, 2007–17
3 Italy Mouthwash Market Analysis, 2007–17
3.1 Mouthwash Value Analysis, 2007–17
3.1.1 Mouthwash Market by Value, 2007–17
3.1.2 Average Consumer Price/Unit – Mouthwash, 2007–17
3.1.3 Mouthwash Market Value by Segments, 2007–17
3.2 Mouthwash Volume Analysis, 2007–17
3.2.1 Mouthwash Market by Volume, 2007–17
3.2.2 Mouthwash Market Volume by Segments, 2007–17
3.3 Market Growth Dynamics – Mouthwash, 2007–17
3.3.1 Mouthwash Market Growth Dynamics by Value, 2007–17
3.3.2 Mouthwash Market Growth Dynamics by Volume, 2007–17
3.4 Medicinal Mouthwash Analysis, 2007–17
3.4.1 Medicinal Mouthwash Market by Value, 2007–17
3.4.2 Medicinal Mouthwash Market by Volume, 2007–17
3.5 Standard Mouthwash Analysis, 2007–17
3.5.1 Standard Mouthwash Market by Value, 2007–17
3.5.2 Standard Mouthwash Market by Volume, 2007–17
3.6 Mouthwash Brand Analysis, 2009–12
3.7 Mouthwash Distribution Channel Analysis, 2009–12
4 Appendix
4.1 About Canadean
4.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Oral Hygiene Market
Table 2: Distribution Channel Definitions - Oral Hygiene Market
Table 3: Volume Units for Oral Hygiene Market
Table 4: Italy Exchange Rate EUR – USD (Annual Average), 2007 – 2012
Table 5: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 6: Italy Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Italy Oral Hygiene Market Value (EUR m) by Category, 2007–12
Table 8: Italy Oral Hygiene Market Value (EUR m) by Category, 2012–17
Table 9: Italy Oral Hygiene Market Value (USD m) by Category, 2007–12
Table 10: Italy Oral Hygiene Market Value (USD m) by Category, 2012–17
Table 11: Italy Oral Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (EUR m)
Table 12: Italy Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 13: Italy Per-capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17
Table 14: Italy Oral Hygiene Market Volume (Units m) by Category, 2007–12
Table 15: Italy Oral Hygiene Market Volume (Units m) by Category, 2012–17
Table 16: Italy Oral Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Units m)
Table 17: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 18: Italy Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 19: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 20: Italy Mouthwash Market Value (EUR m) by Segments, 2007–12
Table 21: Italy Mouthwash Market Value (EUR m) by Segments, 2012–17
Table 22: Italy Mouthwash Market Value (USD m) by Segments, 2007–12
Table 23: Italy Mouthwash Market Value (USD m) by Segments, 2012–17
Table 24: Italy Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 25: Italy Mouthwash Market Volume (Units m) by Segments, 2007–12
Table 26: Italy Mouthwash Market Volume (Units m) by Segments, 2012–17
Table 27: Italy Mouthwash Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 28: Italy Mouthwash Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 29: Italy Medicinal Mouthwash Market by Value (EUR m), 2007–17
Table 30: Italy Medicinal Mouthwash Market by Value (USD m), 2007–17
Table 31: Italy Medicinal Mouthwash Market by Volume (Units m), 2007–17
Table 32: Italy Standard Mouthwash Market by Value (EUR m), 2007–17
Table 33: Italy Standard Mouthwash Market by Value (USD m), 2007–17
Table 34: Italy Standard Mouthwash Market by Volume (Units m), 2007–17
Table 35: Italy Mouthwash Market Value by Brands (EUR m), 2009–12
Table 36: Italy Mouthwash Market Value by Brands (USD m), 2009–12
Table 37: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2009–12
Table 38: Italy Mouthwash Market Value by Distribution Channel (USD m), 2009–12
List Of Figures
Figure 1: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 2: Italy Oral Hygiene Market Value (EUR m) by Category, 2007–17
Figure 3: Italy Oral Hygiene Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Italy Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 5: Italy Per-Capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17
Figure 6: Italy Oral Hygiene Market Volume (Units m) by Category, 2007–17
Figure 7: Italy Oral Hygiene Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 9: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 10: Italy Mouthwash Market Value (EUR m) by Segments, 2007–17
Figure 11: Italy Mouthwash Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 12: Italy Mouthwash Market Volume (Units m) by Segments, 2007–17
Figure 13: Italy Mouthwash Market Growth Dynamics by Value, 2007–17
Figure 14: Italy Mouthwash Market Growth Dynamics by Volume, 2007–17
Figure 15: Italy Medicinal Mouthwash Market by Value (EUR m), 2007–17
Figure 16: Italy Medicinal Mouthwash Market by Volume (Units m), 2007–17
Figure 17: Italy Standard Mouthwash Market by Value (EUR m), 2007–17
Figure 18: Italy Standard Mouthwash Market by Volume (Units m), 2007–17
Figure 19: Italy Mouthwash Market Value by Brands (EUR m), 2009–12
Figure 20: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2009–12
