Synopsis
The report presents detailed data on the Mouthwash consumption trends in Italy, analyzing the Mouthwash consumption volumes and values at market level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Mouthwash Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Volume analysis by brands.
• Market value by distribution channel.
Summary
Canadean’s "Mouthwash Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Mouthwash market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Mouthwash sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Mouthwash market.
• Gain insight into the Mouthwash consumption patterns in Italy.
• Detailed product sales (for both volumes and values) are provided, including brand data and sales by distribution channel.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children’s behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Mouthwash Market Analysis
2.1 Market Growth Dynamics- Mouthwash, 2006–16
2.1.1 Mouthwash Growth Dynamics (Volume Analysis), 2006–16
2.1.2 Mouthwash Market Growth Dynamics by Value, 2006–16
2.2 Mouthwash Consumption Analysis, 2006–16
2.2.1 Mouthwash Consumption by Volume, 2006–16
2.2.2 Mouthwash Consumption by Segments, 2006–16
2.3 Mouthwash Market Value Analysis, 2006–16
2.3.1 Mouthwash Market by Value, 2006–16
2.3.2 Average Consumer Price/ Liter – Mouthwash, 2006–16
2.3.3 Mouthwash Market Value by Segments, 2006–16
2.4 Medicinal Mouthwash Market Analysis, 2006–16
2.4.1 Medicinal Mouthwash Market by Volume, 2006–16
2.4.2 Medicinal Mouthwash Market by Value, 2006–16
2.5 Standard Mouthwash Market Analysis, 2006–16
2.5.1 Standard Mouthwash Market by Volume, 2006–16
2.5.2 Standard Mouthwash Market by Value, 2006–16
2.6 Mouthwash Market Volume Analysis by Brands, 2008–11
2.7 Mouthwash Market Value by Distribution Channel, 2008–11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Tables
Table 1: Volume Units for Oral Hygiene Market
Table 2: Italy Mouthwash Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Liters m)
Table 3: Italy Mouthwash Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Value (EUR m)
Table 4: Italy Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 5: Italy Mouthwash Consumption (Liters m) by Segments, 2006–11
Table 6: Italy Mouthwash Consumption (Liters m) by Segments, 2011–16
Table 7: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 8: Italy Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 10: Italy Mouthwash Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Mouthwash Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Mouthwash Market Value (USD m) by Segments, 2006–11
Table 13: Italy Mouthwash Market Value (USD m) by Segments, 2011–16
Table 14: Italy Medicinal Mouthwash Market by Volume (Liters m), 2006–16
Table 15: Italy Medicinal Mouthwash Market by Value (EUR m), 2006–16
Table 16: Italy Medicinal Mouthwash Market by Value (USD m), 2006–16
Table 17: Italy Standard Mouthwash Market by Volume (Liters m), 2006–16
Table 18: Italy Standard Mouthwash Market by Value (EUR m), 2006–16
Table 19: Italy Standard Mouthwash Market by Value (USD m), 2006–16
Table 20: Italy Mouthwash Market Volume by Brands (Liters m), 2008–11
Table 21: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2008–11
Table 22: Italy Mouthwash Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Mouthwash Market Growth Dynamics (Volume Analysis), 2006–16
Figure 3: Italy Mouthwash Market Growth Dynamics by Value (EUR m), 2006–16
Figure 4: Italy Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Mouthwash Consumption (Liters m) by Segments, 2006–16
Figure 6: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Mouthwash Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy Medicinal Mouthwash Market by Volume (Liters m), 2006–16
Figure 10: Italy Medicinal Mouthwash Market by Value (EUR m), 2006–16
Figure 11: Italy Standard Mouthwash Market by Volume (Liters m), 2006–16
Figure 12: Italy Standard Mouthwash Market by Value (EUR m), 2006–16
Figure 13: Italy Mouthwash Market Volume by Brands (Liters m), 2008–11
Figure 14: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2008–11
