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Frozen Food Packaging Consumption Industry Stays Focussed On Maintaining Integrity.

  •   April 19,2016

Research Beam announces addition of report "Global Frozen Food Packaging Consumption Industry 2016 Deep Market Research Report"

Consumers often get bored by old packaging designs made according to the antique standards. So today, many young designers are trying to figure out different materials, designs and equipment that can make frozen food packaging a lot more different. They are seen trying their hands on mixing various colors in a creative way and discovering interesting idea that will lure the everyday buyer.

Besides this brands are always on a hunt for those who can do this with a brio. Frozen food brands prefer high quality flexographic as well as rotogravure print capabilities. They look for packaging designs that are both visually appealing and skilfully engineered for frozen products such as meats, fruits and vegetables among others. Such packaging not only endures the burden of transportation but also product handling while still preserving customer delight in freezer case.

 Industry Application of Innovative Types

The most popular packaging types used in frozen food segment includes the stand-up pouches, surface printed films and laminated films. Stand – up pouches are considered second to none owing to their graphics and their quality construction. Besides this, extensive flexographic print and rotogravure capabilities displayed by companies such as Ampac can easily serve any performance, graphic construction and size requirements. Apart from this these pouches can be conveniently designed with wide range of closures, shapes and fitments. These designs come with a recloseable zipper. In a recent incident, SunOpta made it known that company is focusing on expanding its stand-up pouch capabilities at both Buena Park frozen food facility and Wahpeton, snack factory located in North Dakota. Another preferred type in the sector is that of the surface printed films.

These types consist of an array of quality printed polyethylene film as well as bags. The coextruded product category also includes wax overwraps, wicketed bags, and refuses bags. They are known to display high definition graphics abilities paired with flexographic printing for dry food, fresh and frozen food sector. Other preferred packaging types are bin liners, printed shrink film, resealable film and tote liners. Besides this, the demand for laminated films has also increased over the past five to six years. Companies are seen combining the solvent as well as solventless attributes with vibrant, flexographic and advanced, rotogravure printing to produce quality converted VFFS and HFFS rollstock. Such laminations can be easily custom designed. In addition, the premade pouches as well as printed rollstock observe higher adoption rate in the industrial, food and food service sector.

Packaging Designs Keep Buyers Glued

A foodie often shops for items or ingredients that are of high – quality, tasty and packed with nutritional value. But there are design geeks as well. They look for innovative packaging designs, tongue – tickling photography, classic topography and elegant craftsmanship. One of the finest examples is that of MOD that has created an extensive line of package designs Daily Chef series by Sam’s Club. The team came up with a creative design for company’s frozen and shelf – stable food line. Michael Osborne, the forerunner of the project revealed that their major challenge is the project was the enormous scale. Echoing his sentiments Michael said “Believe it or not the actual design portion of this project was relatively small compared to seeing each component through printing.” He further explained “If you don’t have a rockstar project manager (or two) with extremely high organization skills, the ability to negotiate and process a massive amount of day-to-day project minutiae, who is also a teacher, therapist, referee and bad cop with angel wings, don’t even think about doing a project of this nature.”

A Romanian agency name Gavrila & Asociatii was in the news for creating an innovative product design for Macromex, a famous chilled and frozen food distributor. The design turned out to be a hit among the admirers of good packaging and branding. Agency used wood textures for branding to inspire naturalness and communicate approachability.

Packaging Market in the United States Observes Great Demand

Demand especially in the frozen food packaging segment in the United States has increased. Industry experts at Research Beam indicate that its popularity has been mainly driven by the rising need for convenience –type foods among buyers as well as different foodservice facilities. In addition, the prevalence of smart microwave ovens and technological developments has further added to their gains. Geographic trends including the small households and above an average growth particularly in older age category and greater counts of households where most adults work is believed to stimulate the requirement for convenience food.

Such items are known to consume more packaging owing to their volume. Additionally, revenue increase in the foodservice sector, which depends greatly on frozen products, would bode well for food packaging. Other factors, backing expansion includes the tremendous rise in the application of value added components. The components are susceptors and application of high – quality graphics that enhance visual appeal and to communicate premium image.  

Frozen Food Packaging Takes a Centerstage in the Innopack Conference  

Event and conferences on food packaging are now focusing for on sustainable packages for food and beverages. Moreover, the requirement to make packages that can complement the contemporary lifestyle and creation of functional packages has increased over the past four to five years. To provide answers to such questions, UBM and Fi Conference is organizing the 4th edition of its Innopack F & B Confex. This two-day conference would be held between, 12 to 13 April 2016 at the famous “The Leela Hotel” located in Gurgoan.

The conference is themed around improving both the brand value and promising safety through creativity in the food and beverage packages sector. Such events held across different nations play a vital role in bridging the gap between the modern buyers and the rising need and functionality of the products. Events today are focusing on creativity to drive the safety as well as effectiveness in policy updates, packaging materials, and package quality and barrier protection among others. Topics including labelling, technology advancements, packaging and printing solutions for frozen foods are also touched upon in such events. Welbound, a prominent industry player and highly acclaimed supplier of post –press devices as well as consumables is expected to exhibit its capabilities at the Innopack The company has made a dramatic shift into packaging with much talked about case sealer equipment, by collaborating with enterprises like Henkel and Nordson.

The director for marketing and sales, Pallippuram Sajith at Welbound during the conference would speak on company’s packaging technology and how it can lower potential damages, pilferage as well as spoilage during the transit. The importance of sealing a shipper carton to ensure security and affordability is likely to be the key highlight of the event. Commenting on Welbound’s capabilities Pallippuram said “The supply chain and logistics are pretty demanding and brands are faced with challenges to protect the product during transportation and there is a need to have an emphasis on the quality of tertiary packaging that protects the products.”

Competitive Landscape of Frozen Food Packaging Market

Several sources reveal that many designing companies are seen acquiring packaging machine companies. In a recent incident, Romeva North America that has been long designing and supplying packaging equipment has invested in Romeva Packaging Machine and its entire brand – related business. Romeva North America has been serving the coffee, bakery as well as confectionary sector. Another company, Bosch made headlines last year, when it announced its plan to acquire Kliklok-Woodman Corp. to expand its packaging machinery business. Kliklok-Woodman is a well known company when it comes to developing, manufacturing and selling the secondary food packaging devices. It also expertises on vertical fill, form and sealing equipment for the food business. Officials at Bosch had revealed that Kliklok-Woodman would enhance its growth strategies in regions such as Europe and North America. Industry experts at Research Beam indicate that this was a part of a planned investment and a deliberate move by Bosch to expand its processes and food packaging technology offerings.

Eyeing the recent developments in the sector, Research Bean has added a market research report titled “Global Frozen Food Packaging Consumption Industry 2016 Deep Market Research Report.” The study weighs up on the different drivers, restraints and opportunities shaping the future of the sector worldwide. Research analysts preparing the report make a conscious effort to assess the company profile, product picture and specifications, gross margin, sales price, sales volume, sales revenue and contact information of the prominent leaders. Some of the key industry players covered in the report include Ball Corporation, Crown Holdings, Robbie Manufacturing, Leucadia National, Exopack Holding, Berry Plastics, Anchor Packaging and Coveris among others. Stakeholders, looking for relevant information on the specification, classification, applications, supply chain structure and industry policy would find the report worth their time as well as investment. The regions studied during the research are the United States, Europe, China and Japan. To concludes the researchers apply both qualitative and quantitative techniques to evaluate all the aspects that are crucial for business owner planning to redefining their business strategies and exploring new regions.



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