Summary
The cider market has again grown, warm summer weather and an improving economy helped boost consumption. The light segment has got lots of room for growth with new lighter ciders being introduced this year. Since the launch of Somersby the cider market has been on the upward trend, good advertising and strong distribution have created a solid following of the brand.
Key Findings
Cider is positioned as an alternative to lager beer, among female consumers it is compared to FABs
The sweet taste of cider has been the main driver for many years
There is a competition between the two major cider makers to be the leader
Cider has grown every year for a decade
Synopsis
Canadeans Norway Cider Market Insights 2015 Report provides a complete overview of the Norway cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on/ off-premise retail prices
Details of key cider new product launches in 2014 by company
Overview of the competitive landscape in the cider market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
Data is also available in excel format
Reasons To Buy
Gain in-depth understanding of the dynamics and structure of the Norway cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Norway cider market to support your brand development and marketing initiatives
Compare and track the performance of brands and brewers to develop a competitive advantage
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Norway cider market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 New Products and Photo Shots
2.3 Packaging Trends
2.4 Channel Analysis
2.5 Legislation and Taxation Tables
2.6 Cider Pricing Tables
2.7 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology and Product Definitions
4.3 Map
List Of Tables
Table 1: Data Revisions Summary
Table 2: Cider Key Facts
Table 3: Top 10 Cider Brands - Volume, 2012-2014
Table 4: Top 10 International Premium and Superpremium Cider Brands - Volume, 2012-2014
Table 5: Licensed Brand Owners and Licensees
Table 6: Cider Market Valuation (Local Currency), 2013-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Cider
Table 9: Legal controls on Beer
Table 10: Tax Burden on Cider
Table 11: Selected Consumer Cider Prices: On-Premise, 2013-2015
Table 12: Selected Consumer Cider Prices: Off-Premise, 2013-2015
Table 13: Cider Production/Trade/Consumption 000 HL, 2005-2015F
Table 14: Cider Production/Trade/Consumption - Growth, 2005-2015F
Table 15: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 16: Cider Market Valuation (Local Currency), 2013-2015F
Table 17: Cider Consumption by Local Definition, 2011-2015F
Table 18: Cider Consumption by Standard Price Segmentation, 2011-2015F
Table 19: Cider Consumption by Alcoholic Strength, 2011-2015F
Table 20: Cider Consumption by Type, 2011-2015F
Table 21: Cider Consumption by Geographic Scope, 2011-2015F
Table 22: Cider All Trademarks, 2010-2014
Table 23: Cider Brands by Local Definition, 2010-2014
Table 24: Cider Brands by Standard Price Segment, 2010-2014
Table 25: Cider Brands by Alcoholic Strength, 2010-2014
Table 26: Cider Brands by Type, 2010-2014
Table 27: Imported Brands by Origin, 2010-2014
Table 28: Cider Licensed Brands, 2010-2014
Table 29: Cider Private Label Brands, 2010-2014
Table 30: Cider Trademark Owners, 2010-2014
Table 31: Cider Local Operators, 2010-2014
Table 32: Cider leading Brewers/Importers, 2010-2014
Table 33: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 34: Cider Distribution: On vs Off Premise, 2011-2015F
Table 35: Aass Bryggeri Brand Volumes 2010-2014
Table 36: Berentsens Brand Volumes 2010-2014
Table 37: Grans Brand Volumes 2010-2014
Table 38: Hansa Borg Brand Volumes 2010-2014
Table 39: Brewery International AS Brand Volumes 2010-2014
Table 40: Mack Brand Volumes 2010-2014
Table 41: MultiBev AS Brand Volumes 2010-2014
Table 42: Ringnes Brand Volumes 2010-2014
List Of Figures
Figure 1: New Products and Photo Shots
Figure 2: Cider Leading Brewers/Importers, 2014
Figure 3: Cider Consumption by Pack Material/Type, 2014
Figure 4: Cider Distribution by Channel, 2014
Figure 5: Cider Consumption by Price Segment, 2014
