Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing top line another 26.4% in 2010.
Revenue growth is attributable to account acquisition as publishers adopt video applications spanning CMS to indexing, building on double-digit increases in CDN and video advertising network billings.
TABLE OF CONTENTS:
| SECTION ONE | 1 | ||
| Online Video Value Chain Forecast At $1.3 Billion in ’09 | 1 | ||
| Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform | 1 | ||
| Online Video Value Chain: 2006 - 2010 | 2 | ||
| Online Video Value Chain Growth Rates: 2006 - 2010 | 2 | ||
| CDN and Video Advertising Networks Make up a Combined 86.2% Share in 2009 | 3 | ||
| Online Video Value Chain 2006 - 2010: CDN, Ad Network, CMS Platform | 3 | ||
| Online Video Value Chain by Segment Percent Share: 2006 - 2010 | 4 | ||
| CDN and Video CMS Segments Are Slower-Growth Segments | 4 | ||
| Online Video Value Chain Segment Growth Rate Comparison | 4 | ||
| Online Video Value Chain Segment Growth Rate Comparison: 2006 - 2010 | 5 | ||
| CDN Is Forecast At 14% Growth in 2009 | 5 | ||
| U.S. CDN Market Value (Retail Accounts Only) | 5 | ||
| CDN Total Market Value (Retail Contracts Only) | 6 | ||
| CDN Total Market Growth Rates 2006 - 2010 | 6 | ||
| Media and Entertainment Percent CDN Revenue: 2006 - 2010 | 7 | ||
| Revenue Accruing to Video Advertising Networks Has Been Growing At Double-Digit Rates | 7 | ||
| Video Advertising Network Revenue Summary | 8 | ||
| Video CMS Platform Revenue: 2006 - 2010 | 9 | ||
| Video CMS and Indexing Platforms: 2007 - 2010 | 10 | ||
| SECTION TWO | 11 | ||
| CDN Delivery Services Market Size and Growth Profile: 2008 - 2009 | 11 | ||
| Terminology Definitions | 11 | ||
| Retail Market Comparisons: Online Audio, Video, Streaming, Progressive Download and Download Media |
11 | ||
| Global and U.S. CDN Revenue Comparison and Forecast: 2006 - 2009 | 12 | ||
| CDN Worldwide and U.S. Market Size: 2006 - 2009 | 13 | ||
| U.S. Market Leadership 2006 – 2010 | 13 | ||
| Global CDN Market Value (Retail and Self Hosting Delivery Equivalent) | 14 | ||
| Bandwidth COGS Analysis: 2006 - 2009 | 15 | ||
| Bandwidth Percent of COGS and Retail Contract Value: 2006 - 2009 | 16 | ||
| Downward Pressure on Transit and Retail Bandwidth Contracts Slowed in 2008, and Slowing Further in 2009 (U.S.) | 16 | ||
| Retail Contract Pricing: 2006 - 2008 | 18 | ||
| Annual Pricing Comparison: Retail Versus Transit 2006 - 2008 | 20 | ||
| Annual Pricing Percent Change Comparison Retail vs. Transit 2006 - 2008 | 21 | ||
| Pro Video Leads the Market in CDN Penetration (Retail Accounts and Delivery Volume), but Video Advertising and UGV are Moving Up | 21 | ||
| Bandwidth Provisioning Comparison by Content Vertical: 2008 | 22 | ||
| Retail Market Value and Transit Market Value Comparison: 2008 | 23 | ||
| Streaming/Http Content Category Share: Commercial Market Value 2006 – 2008 | 23 | ||
| Streaming/Http Content Category Provisioning Value: 2006 - 2008 | 24 | ||
| Media and Entertainment Percent CDN Revenue: 2006 – 2008 | 25 | ||
| CDN Bandwidth Services Category Share: 2008 Year End Estimate | 27 | ||
| Retail Contract Revenue as a Percent of Content Vertical Commercial Market Value: 2008 | 28 | ||
| Commercial Market Bandwidth Breakout: Retail Audio/Video by Category 2008 | 29 | ||
| Transit Bandwidth Costs by Content Vertical: 2008 | 30 | ||
| CDN Operational and Revenue Performance Analytics | 30 | ||
| CDN Market Revenue Analysis: 2003 - 2009 | 31 | ||
| CDN Market Revenue: 2003 – 2009 Retail Contract Value | 32 | ||
| CDN Revenue Growth Rates: 2004 - 2009 | 32 | ||
| CDN Annual Accounts: 2005 - 2008 | 33 | ||
| CDN Revenue and Account Growth Rates | 34 | ||
| CDN Monthly Recurring Revenue Analysis: 2005 – 2008 | 35 | ||
| AKAMAI Monthly Recurring Revenue 2005 - 2008 | 36 | ||
| Limelight Networks Monthly Recurring Revenue 2005 - 2008 | 36 | ||
| CDN Media Server Deployment: 2005 - 2008 | 37 | ||
| CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2008 and Est. 2009 | 38 | ||
| 2008 Full Year | 41 | ||
| Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size | 45 | ||
| In-Banner Video Advertising: Bandwidth Services Analysis and Market Size | 46 | ||
| Download Bandwidth Services Analysis and Market Size | 47 | ||
| Podcasting Bandwidth Services Analysis and Market Size | 48 | ||
| Backhaul Bandwidth Services Segment Analysis: 2008 | 49 | ||
| Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 51 | ||
| User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 52 | ||
| Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 53 | ||
| In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 54 | ||
| Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 55 | ||
| Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 56 | ||
| SECTION THREE | 57 | ||
| Introduction | 57 | ||
| Online Video Advertising Networks Terminology | 59 | ||
| Video Advertising Network Media Buying Trends: 2009 | 62 | ||
| Video Content And Pre Roll Paid Media Ratios: 2006 - 2010 | 63 | ||
| Pre-Roll Media Spend 2003 - 2010 | 64 | ||
| In-Banner Video Percent Share of Total Online Video Media Spend: 2007 - 2010 | 64 | ||
| Growth in 3rd Party Ad Network Sales (Pre-Roll) Forecast Through 2010 | 65 | ||
| 3RD Party Video Advertising Network Pre-Roll Media Sales Percent of Gross Video Ad Billings: 2007 - 2010 | 65 | ||
| The Video Advertising Network Market: 2007 – 2010 | 66 | ||
| Video Ad Network Gross Billings: 2007 - 2010 | 66 | ||
| Video Advertising Network Gross Billings Analysis by Vertical: 2007 - 2010 | 68 | ||
| Video Advertising Network Gross Billings Share by Vertical: 2007 - 2010 | 69 | ||
| Video Advertising Network Net Revenue Forecast At $479.8 Million in 2009 | 69 | ||
| Video Advertising Network Revenue Summary | 69 | ||
| Video Advertising Network Revenue Performance: 2007 - 2010 | 71 | ||
| Video Advertising Network Revenue Source Breakout: 2007 - 2010 | 71 | ||
| Video Advertising Network Revenues: 2007 - 2010 | 72 | ||
| SECTION FOUR | 75 | ||
| Video CMS/Platform Trends: Large, Well Capitalized Entrants, Highly Competitive Segment, Increased Pricing Pressure | 75 | ||
| Video CMS Platforms Generated an Estimated $110.6 Million in 2008 | 76 | ||
| Video CMS Platform Revenue: 2007 - 2010 | 76 | ||
| Video CMS Platform Growth Profile: 2007 - 2010 | 77 | ||
| Video CMS Platforms and Media Players: Revenue 2007 - 2010 | 78 | ||
| Video CMS Platform Market Share: 2008 | 79 | ||
| Video CMS Platform Forecast Revenue Growth 2008 - 2009 | 79 | ||
| Small to Medium Size Account Growth to Outpace the Market in 2009 | 79 | ||
| Video CMS Platforms Targeting Small to Medium Accounts: 2007 - 2010 | 80 | ||
| Q&A | 81 | ||
| Brightcove | 81 | ||
| Ioko | 85 | ||
| Kickapps | 87 | ||
| Move Networks | 90 | ||
| Reality Digital | 93 | ||
| The Feedroom | 97 | ||
| Theplatform | 100 | ||
| Visible Measures | 105 | ||
| Vusion | 110 | ||
| SECTION FIVE | 112 | ||
| Video Indexing Market Trends: Client Prospecting Via the Rolodex, Focus on Automation | 112 | ||
| Video Indexing Segment Worth $18.8 Million in 2008, Forecast to Grow 134.9% in 2009 | 112 | ||
| Video Indexing, Metadata and CMS | 112 | ||
| Video CMS and Indexing Platforms: 2007 - 2010 | 112 | ||
| Video CMS and Indexing Platforms: 2007 - 2010 | 113 | ||
| Video Indexing to Lead Video CMS Segment in Growth 2009 – 2010 | 114 | ||
| Video CMS and Indexing Platforms: 2007 - 2010 | 115 | ||
| Video CMS and Indexing Market Share: 2007 - 2010 | 115 | ||
| Q&A | 116 | ||
| Affine Systems | 116 | ||
| Auditude | 119 | ||
| Delve Networks | 124 | ||
| Digitalsmiths | 127 | ||
| Everyzing | 131 | ||
| Vmix | 135 | ||
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