Synopsis
The report presents detailed data on the Personal Hygiene consumption trends in Italy, analyzing the Personal Hygiene consumption volumes and values at market level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Personal Hygiene Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Volume analysis by brands.
• Market value by distribution channel.
Summary
Canadean’s "Personal Hygiene Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Personal Hygiene market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Personal Hygiene sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Personal Hygiene market.
• Gain insight into the Personal Hygiene consumption patterns in Italy.
• Detailed product sales (for both volumes and values) are provided, including brand data and sales by distribution channel.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children’s behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006–16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006–16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006–16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006–16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006–16
3.2.1 Bath & Shower Products Consumption by Volume, 2006–16
3.2.2 Bath & Shower Products Consumption by Segments, 2006–16
3.3 Bath & Shower Products Market Value Analysis, 2006–16
3.3.1 Bath & Shower Products Market by Value, 2006–16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006–16
3.3.3 Bath & Shower Products Market Value by Segments, 2006–16
3.4 Liquid Bath Products Market Analysis, 2006–16
3.4.1 Liquid Bath Products Market by Volume, 2006–16
3.4.2 Liquid Bath Products Market by Value, 2006–16
3.5 Other Bath Products Market Analysis, 2006–16
3.5.1 Other Bath Products Market by Volume, 2006–16
3.5.2 Other Bath Products Market by Value, 2006–16
3.6 Shower Products Market Analysis, 2006–16
3.6.1 Shower Products Market by Volume, 2006–16
3.6.2 Shower Products Market by Value, 2006–16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 Appendix
4.1 Methodology
4.2 About Canadean
4.3 Disclaimer
List Of Tables
Table 1: Volume Units for Personal Hygiene Market
Table 2: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 3: Italy Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Personal Hygiene Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size - 2016, by market value (EUR m)
Table 5: Italy Personal Hygiene Market Value (EUR m) by Category, 2006–11
Table 6: Italy Personal Hygiene Market Value (EUR m) by Category, 2011–16
Table 7: Italy Personal Hygiene Market Value (USD m) by Category, 2006–11
Table 8: Italy Personal Hygiene Market Value (USD m) by Category, 2011–16
Table 9: Italy Personal Hygiene Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Italy Personal Hygiene Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Italy Bath & Shower Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Liters m)
Table 12: Italy Bath & Shower Products Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m)
Table 13: Italy Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 14: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2006–11
Table 15: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2011–16
Table 16: Italy Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 17: Italy Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 18: Italy Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 19: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2006–11
Table 20: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2011–16
Table 21: Italy Bath & Shower Products Market Value (USD m) by Segments, 2006–11
Table 22: Italy Bath & Shower Products Market Value (USD m) by Segments, 2011–16
Table 23: Italy Liquid Bath Products Market by Volume (Liters m), 2006–16
Table 24: Italy Liquid Bath Products Market by Value (EUR m), 2006–16
Table 25: Italy Liquid Bath Products Market by Value (USD m), 2006–16
Table 26: Italy Other Bath Products Market by Volume (Liters m), 2006–16
Table 27: Italy Other Bath Products Market by Value (EUR m), 2006–16
Table 28: Italy Other Bath Products Market by Value (USD m), 2006–16
Table 29: Italy Shower Products Market by Volume (Liters m), 2006–16
Table 30: Italy Shower Products Market by Value (EUR m), 2006–16
Table 31: Italy Shower Products Market by Value (USD m), 2006–16
Table 32: Italy Bath & Shower Products Market Volume by Brands (Liters m), 2008–11
Table 33: Italy Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008–11
Table 34: Italy Bath & Shower Products Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 3: Italy Personal Hygiene Market Dynamics, by Category, by Market Value 2006–16
Figure 4: Italy Personal Hygiene Market Value (EUR m) by Category, 2006–16
Figure 5: Italy Personal Hygiene Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Italy Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006–16
Figure 7: Bath & Shower Products Market Growth Dynamics by Value, 2006–16
Figure 8: Italy Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 9: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2006–16
Figure 10: Italy Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 11: Italy Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 12: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2006–16
Figure 13: Italy Liquid Bath Products Market by Volume (Liters m), 2006–16
Figure 14: Italy Liquid Bath Products Market by Value (EUR m), 2006–16
Figure 15: Italy Other Bath Products Market by Volume (Liters m), 2006–16
Figure 16: Italy Other Bath Products Market by Value (EUR m), 2006–16
Figure 17: Italy Shower Products Market by Volume (Liters m), 2006–16
Figure 18: Italy Shower Products Market by Value (EUR m), 2006–16
Figure 19: Italy Bath & Shower Products Market Volume by Brands (Liters m), 2008–11
Figure 20: Italy Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008–11
