The strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market. Research Beam Model: Research Beam Product ID: 23206 2450 USD New
Philips: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

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Philips: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

 
 
 

The strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.



SECTION I: EXECUTIVE SUMMARY



SECTION II: BUSINESS ORGANIZATION

 - History of the company’s diagnostic imaging business evolution, which is important to

   understanding the corporate culture, management mentality and strategies.

 - Recent acquisitions, divestitures and major organizational changes.

 

SECTION III: FACILITIES AND EMPLOYEES  



SECTION IV: TECHNOLOGICAL KNOW-HOW

 

SECTION V: PRODUCT PORTFOLIO

 - Placements and installed base of major systems in the U.S. and abroad, by modality.

 - Review of major product lines.  



SECTION VI: MARKETING TACTICS



SECTION VII: FINANCIAL ANALYSIS

 - Estimated sales and operating profit by division, geographic region and product line.

 - Five-year sales and operating profit performance.



SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS



SECTION IX: COLLABORATIVE ARRANGEMENTS

 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.

 - Terms of collaborative agreements and specific products involved.



SECTION X: STRATEGIC DIRECTION



List of Tables



Philips Revenue by Operating Sector



Philips Revenue Growth by Operating Sector



Philips Operating Profit by Sector



Philips Healthcare Operating Profit Growth



Philips Healthcare Sales and Operating Profit Growth



Philips Healthcare Worldwide Sales by Geographic Region



Philips Healthcare Sales by Business



Philips Healthcare Imaging Systems Sales by Modality/Business



Philips Healthcare Diagnostic Imaging Profit and Margins by Modality



Phillips Medical Systems Sales by Modality/Business and Geographic Region



Phillips Medical Systems Placements and Installed Base by Modality and Geographic Region



Contains 133 pages and 11 tables