Currently, China has 13 million pairs of newlyweds in every year, the total consumption amount due to marriage has reached CNY 30 billion, of which, the consumption of wedding dress has reached nearly CNY 200 million, the demand volume for wedding dress is about 4.77 million sets.
As for the price, China’s wedding dress industry can be divided into five grades, namely high, medium to high, medium, medium to low and low. The price of low-end products as low as CNY 100 to CNY 200, while the price of high-end wedding dresses can reach CNY tens of thousands.
As for the style, China’s wedding dresses can be divided into European and American style, Middle East style, Japan and South Korea style. European and American style is simple and succinct and mainly rely on the fabric material itself and exquisite type. Middle East style mainly decorated by diamond, machine embroidery and beaded decorations; this style looks enough bright and flashing. Japan and South Korea style mainly used flowers and more fabric.
In terms of quality, China’s wedding industry can be divided into export sale and domestic sale. The export quality was divided into developed countries and backward countries, the developed countries control the quality of products very strictly; the domestic sale products have poor quality and homogenization is serious.
At present, China has formed four wedding dress design, production and export bases with high, medium and high-end characteristics, namely Guangdong, Xiamen, Suzhou and Taiwan. More than 90% of the world’s wedding dress brands are OEM in domestic China, and due to the agreement in advance, these wedding dresses will not be sold in domestic regions.
At present, there are a few of wedding brand enterprises in domestic China; the most supply in domestic market was completed by small business workshops. The products of these small business workshops have serious homogenization and poor quality; only imitate to others and don’t have the design capabilities basically.
1. Overview of Wedding Dress Market
1.1 Industrial Definition
1.2 Industrial Property
1.3 Industrial Key Successful Factors
1.4 Industrial Value Chain
1.5 Industrial Chain
2. Status Quo and Development Trend of Global Wedding Dress Market
3. Development Situation of China’s Wedding Dress Industrial Chain
3.1 Development Situation of Upstream Industries
3.2 Development Situation of Downstream Industries
3.2.1 Value Chain of Wedding Photography
3.2.2 Cycle of Wedding Photography
3.3 Development Situation of Relevant Industries
3.3.1 Total Scale Has Expanded
3.3.2 The Enterprise Scale Is Small
3.3.3 Regional Market Feature Is Obvious
3.3.4 Industrial Brands Are Setting Up
3.3.5 Lack of One-stop Professional Services
4. Development of China’s Wedding Dress Industry
4.1 Development Status Quo of China’s Wedding Dress Industry
4.1.1 Appear Industrial Cluster
4.1.2 Become the World Processing Base, Sell Well in Foreign Market but Face Barriers in Domestic Market
4.1.3 Custom Wedding Dresses become Trend, but Subject to Economic Ability, Still cannot be Serialized
4.2 Operation Pattern Status Quo and Development Strategies of China’s Wedding Dress Industry
4.2.1 Status Quo of Current Operation Pattern
4.2.2 Development Strategies of Current Operation Pattern
4.3 Brand Development Status Quo of China’s Wedding Dress Industry
4.4 Existing Problems of China’s Wedding Dress Industry
4.4.1 Products’ Homogeneity Cannot Meet the Personalized Demand
4.4.2 Mixture of Good Companies and Bad Companies Affects the Industrial Development
4.4.3 Price of International Brands Is Too High
4.4.4 The Professional Degree of the Overall Industry Is Not High
4.5 Development Trend of China’s Wedding Dress Industry
4.6 Suggestions for China’s Wedding Dress Industry
4.6.1 Adhering to Tradition and Active in Innovation
4.6.2 Upgrade Brand and Speed up the Brand Construction
4.6.3 Looking for New Sales Channels and Expand the Sales Range
5. Development of China’s Wedding Dress Market
5.1 Development Characteristics
5.2 Supply Situation
5.3 Demand Situation
6. Consumer Behavior in China’s Wedding Dress Market
6.1 Consumer Constitution
6.2 Consumer Information Channel
6.2.1 Information Channel of Wedding Dress
6.2.2 Information Channel of Wedding Photography
6.3 Consumer Consumption Channel
6.4 Consumer Affordability Price Range
6.5 Consumer Choices of Fabric Composition
6.5.1 Choice of Groom Wedding Dress Fabric Composition
6.5.2 Analysis of Bridal Wedding Dress Fabric Composition
6.6 Consumer Choices of Style
6.6.1 Choice of Groom Wedding Dress Style
6.6.2 Choice of Bridal Wedding Dress Style
7. Basic Competitive Strategy of China’s Wedding Dress Industry
7.1 Cost Leadership Strategy
7.1.1 Type of Competitive Strategy
7.1.2 Applicable Condition and Organizational Requirement of Competitive Strategy
7.1.3 Profits and Risks of Competitive Strategy
7.1.4 SWOT of Cost Leadership Strategy
7.1.5 Typical Enterprises of Cost Leadership Strategy
7.2 Differentiation Competitive Strategy
7.2.1 Type of Competitive Strategy
7.2.2 Applicable Condition and Organizational Requirement of Differentiation Strategy
7.2.3 Profits and Risks of Differentiation Strategy
7.2.4 SWOT of Differentiation Strategy
7.2.5 Typical Enterprises of Differentiation Strategy
7.3 Centralized Competitive Strategy
7.3.1 Type of Centralized Strategy
7.3.2 Applicable Condition of Centralized Strategy
7.3.3 Profits and Risks of Centralized Strategy
7.3.4 SWOT of Centralized Strategy
7.3.5 Typical Enterprises of Centralized Strategy
8. Competitive Strategy of China’s Wedding Dress Market
8.1 Five Kinds of Competitive Power Mode Structures
8.1.1 Competitions of Existing Enterprises
8.1.2 Threats from New Entrants
8.1.3 Threats from Substitutes
8.1.4 Suppliers’ Bargaining Power
8.1.5 Purchasers’ Bargaining Power
8.2 Elements of Core Competitiveness in Wedding Dress Market
8.2.1 Improve the Brand Image
8.2.2 Improve Processing Technology and Innovation Design
8.2.3 Price of Raw Materials
8.2.4 Combination of Wedding Dress Industry and Wedding Photography
8.3 Competitive Strategy of Different Marker Positions in the Wedding Dress Market
8.3.1 Leaders
8.3.2 Challengers
8.3.3Henchmen
8.3.4 Stopgaps
8.4 Competitive Cases in Wedding Dress Market
8.4.1 Competitive Cases of Extending the Market Share
8.4.2 Competitive Cases of Improving Brand Effect
8.4.3 Competitive Cases of Innovating Operation Pattern
8.4.4 Competitive Cases of New Entrants
9. Marketing Strategy Competitions of China’s Wedding Dress Industry
9.1 Market Product Strategy
9.2 Market Channel Strategy
9.3 Market Price Strategy
9.4 Advertising Media Strategy
9.5 Customer Service Strategy
10. Research on the Competitive Strategy of Foreign Leading Enterprises in China’s Wedding Dress Market
10.1 Impression Bridal
10.1.1 Company Profile
10.1.2 Status Quo of Business Operation and Distribution
10.1.3 SWOT of Competitiveness
10.1.4 Development Strategy
10.1.5 Competitive Strategy
10.2 Yumi Katsura Paris
10.2.1 Company Profile
10.2.2 Status Quo of Business Operation and Distribution
10.2.3 Operation Performance
10.2.4 SWOT of Competitiveness
10.2.5 Development Strategy
10.3 Pronovias
10.3.1 Company Profile
10.3.2 Status Quo of Business Operation and Distribution
10.3.3 SWOT of Competitiveness
10.3.4 Development Strategy
10.4 Vera Wang
10.4.1 Company Profile
10.4.2 SWOT of Competitiveness
10.4.3 Development Strategy
10.4.4 Competitive Strategy
10.5 Badgley Mischka
10.5.1 Company Profile
10.5.2 Status Quo of Business Operation and Distribution
10.5.3 SWOT of Competitiveness
10.5.4 Development Strategy
10.5.5 Competitive Strategy
11. Research on the New Operation Pattern and Competitive Strategy of Domestic Wedding Dress Enterprises
11.1 Promote “Buy Instead of Rent” Concept
11.2 Combine with Tourism and Culture Resources to Develop Characteristic Wedding Dress Marketing Pattern
11.3 Develop New Technology to Extend Industrial Chain
11.4 Take Use of High Quality to Promote the Brand Value
12. Development Forecast of China’s Wedding Dress Industrial Market
12.1 Development Environment Forecast of China’s Wedding Dress Industry
12.1.1 Forecast of Economic Environment
12.1.2 Forecast of Social Environment
12.1.3 Forecast of Policy Environment
12.1.4 Forecast of Technical Environment
12.2 Development Forecast of China’s Wedding Dress Industry
12.2.1 Industrial Cluster Trend
12.2.2 Industrial Polarization is Obvious, Product Manufacturing Enterprises and Brand Enterprises Occupy the Dominant Positions
12.3 Development Forecast of China’s Wedding Dress Market
12.3.1 Industrial Upgrading, Transformation and Development
12.3.2 Key Factors Affecting Industrial Development
13. Investment Opportunities and Risks in China’s Wedding Dress Market
13.1 Investment Advantages
13.2 Investment Disadvantages
13.3 Investment Opportunities
13.4 Investment Risks
