Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007. This research report presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.
Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | |||
| Professionally Produced and Distributed Online Video Rose by 47.1% in 2010 | 1 | |||
| Online Video Views: 1998 - 2014 | 2 | |||
| Online Video Growth Rates: 1998 - 2014 | 4 | |||
| Pro Online Video Viewing Share by Content Category: 2010 | 4 | |||
| Entertainment/Kids, Television and Aggregators Expected to Maintain Share Leadership through 2012 | 5 | |||
| Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views | 5 | |||
| Video Views per Unique User, per Site, per Month Rise by 51.2% in 2010 | 5 | |||
| Total Video Views per Unique User per Site Per Month: 2001 – 2010 | 6 | |||
| Internet Brands Exhibit the Highest Conversion Rate between Unique Users and Videos Accessed | 7 | |||
| Video Views per Unique User per Site per Month | 7 | |||
| SECTION ONE | 8 | |||
| Market Overview, Data Summaries and Noteworthy Professional Online Video Statistical Trends | 8 | |||
| Professionally Produced and Distributed Online Video Rose by 47.1% in 2010 | 8 | |||
| Pro Video Views: 1998 - 2014 | 9 | |||
| Online Video Views: 1998 – 2014 | 10 | |||
| Double-Digit Growth Forecast through 2014 a Function of Greater Publishing Frequency, More Video Advertising Spend | 11 | |||
| Video View Growth Rates: 1998 - 2014 | 11 | |||
| 1999 – 2009: Entertainment/Kids, News and Music were the Most Viewed Content Categories | 13 | |||
| Cumulative Video Views by Category 1999 - 2009 | 13 | |||
| 2010: Entertainment/Kids, Television and Video Aggregators are the Top Video View Originators | 15 | |||
| Professional Online Video Views by Category Share: 2010 | 15 | |||
| Professional Online Video Views and Category Share Summary Analysis: 1999-2010 | 17 | |||
| Entertainment/Kids, Television and Aggregators Expected to Maintain Share Leadership through 2012 | 18 | |||
| Online Television Forecast to Capture in Excess of 20% Viewing Share through 2012 | 20 | |||
| Online News Video Views Peaked in 2008 at 10+ Billion, and Forecast to Decline in Share Over the Next Two Years | 21 | |||
| Entertainment/Kids Video Views Peaked in 2010 at over 17 Billion | 22 | |||
| Music View Resurgence in 2010 Driven by Popular Artists and a Major New Brand with a Large Library | 23 | |||
| Online Sports Video Hovering Near Double-Digits through 2012 | 25 | |||
| Broadband Views at 97.9% in 2010 | 28 | |||
| Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012 | 28 | |||
| SECTION TWO | 30 | |||
| Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views | 30 | |||
| Video Views by Publisher Category: 2010 Share | 30 | |||
| Internet Brands Increase Viewing Share by 20% in 2010 | 33 | |||
| Video Views by Publisher Category: 2010 Share | 30 | |||
| Entertainment/Kids Content Category Retains Video View Leadership in 2010 | 35 | |||
| Professional Online Video Views by Category Share: 2010 | 35 | |||
| Pro Online Video Viewing Share Comparison: 2009 – 2010 | 38 | |||
| Professional Online Video Viewing Trend Analysis Indicates Continued Share Strength in Entertainment, Kids and Television | 39 | |||
| Aggregation Brands/Destinations | 40 | |||
| Television Online: Long-Form Episodic Viewing Crosses the 10.3 Billion Served Threshold | 44 | |||
| Television | 45 | |||
| Entertainment/Kids | 60 | |||
| News/Information | 79 | |||
| Music | 87 | |||
| Movies/Film (Short/Long-Form) | 91 | |||
| Sports | 96 | |||
| SECTION THREE | 102 | |||
| Video Views per Unique User per Site per Month Rise by 51.2% in 2010 | 102 | |||
| Total Views per Unique User per Site per Month | 102 | |||
| Internet Brands Exhibit the Highest Conversion Rate between Unique Users and Videos Accessed | 105 | |||
| Video Views per Unique User per Site per Month | 105 | |||
| Sites with an Excess of 100 Million Views per Month Generated an Average of 18.3 Views per Unique User per Month | 106 | |||
| Video Views per Unique User per Site per Month | 106 | |||
| Sites with Under 1 Million Views per Month Showed the Greatest Positive Percentage Change in 2010 | 108 | |||
| Video Views per Unique User per Site per Month | 108 | |||
| Professionally Produced and Branded Destination Video: Views per Unique User Analysis 2010 Full Year | 111 | |||
| SECTION FOUR | 159 | |||
| Professionally Produced and Branded Destination Site Video Views: 2010 Full Year | 159 |
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