Summary
GDP is set to increase this year with a slight decrease in the unemployment rate, leading to an increase in overall beverage consumption, particularly sports drinks and cider. However, temperatures were average within the quarter, curbing the growth of beverage consumption.
Key Findings
- Plant Bottle has become the future for food packaging
- PL packaged water holds the biggest market share, with flavoured carbonated water having high volumes
- Fruit powders suffer double digit decline
- Low calorie cola carbonates perform well as a result of successful marketing campaigns
- Traditional Hungarian flavours reintroduced to carbonates aids growth
Synopsis
Canadean's Hungary Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our annual Q2 special focus update on the latest trends in Private Label soft drinks
Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives
- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
Table Of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Fruit Powders
1.6.9 Iced/RTD Tea Drinks
1.6.10 Iced/RTD Coffee Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Packaging/Legislation News
1.11 New Products and Photo Shots
1.12 Focus On Private Label Soft Drinks
1.13 Data Tables
1.14 Pricing Tables
List Of Tables
Table 1: Hungary at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Private Label Soft Drinks, 2013-2015F
Table 4: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 8: Carbonates Market Trends - Million Liters, 2014-2015F
Table 9: Carbonates Market Trends - Million Unit Cases, 2014-2015F
Table 10: Selected Retail Price Movements, 2014-2015
List Of Figures
