Summary
Beverage consumption habits have changed over the years in Brazil, for the first time moving in line with global beverage trends, focusing on quality products, healthier choices, and also cost benefits as major drivers. Based on the actual development stage of Brazil, future growth will be driven mainly by new product development in line with the health and wellness trend, packaging presentations and extension of new flavors in core categories.
Key Findings
All commercial beverages registered growth in Q3-15, led by beer, packaged water, bulk/HOD water and hot coffee
The economic situation of the country, however, posed a challenging scenario for important categories, such as carbonates, which saw a drop in volume
The economic situation is favoring categories which offer better value for money
Innovations and favorable weather were at the core of category development
Synopsis
Canadeans Brazil Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2015 vs Q2-3014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives
Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation
Table Of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Fruit Powders
1.6.9 Iced/RTD Tea Drinks
1.6.10 Iced/RTD Coffee Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Cider
1.7.3 Spirits
1.7.4 Wines
1.7.5 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.10.3 Packaging/Legislation News
1.11 New Products and Photo Shots
1.12 Focus On Soft Drinks Flavor Trends And Innovation
1.13 Data Tables
1.14 Pricing Tables
List Of Tables
Table 1: Brazil at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F
List Of Figures
N/A
