Summary
Despite lower public debt and the public finance consolidation that brought austerity measures and wage and pension cuts, GDP is still positive. High unemployment is directly linked to the much-needed expansion of foreign investments and is by far the biggest obstacle for faster recovery. Modern retail consolidation from previous quarters left producers worse off in terms of negotiation positions. PL is present in almost all categories, but the only relevant share was seen in squash/syrups, due to poor brand loyalty and brand image from all important players in this category.
Key Findings
Very favourable summer weather compared to Q3-14 brought heavy volume gains for soft drinks categories, during the customary summertime peak in consumption levels
Austerity measures, public budget cuts, including pensions, and more rational consumer spending had a direct impact on consumption
Soft drinks grew and took the lions share from slowly growing ACB categories
Key categories such as packaged water and still drinks benefited from the decent weather, and also from the evident switch from more expensive juice and nectars
Synopsis
Canadeans Serbia Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
Update on important soft drinks corporate activity
Quarterly selected retail price movements for key brands by category covering the most recent five quarters
Our Q3 special focus update on the latest trends in soft drinks flavours and innovation
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives
Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation
Table Of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1.Packaged Water
1.6.2.Bulk/HOD Water
1.6.3.Carbonates
1.6.4.Juice
1.6.5.Nectars
1.6.6.Still Drinks
1.6.7.Squash/Syrups
1.6.8.Fruit Powders
1.6.9.Iced/RTD Tea Drinks
1.6.10Iced/RTD Coffee Drinks
1.6.11Sports Drinks
1.6.12Energy Drinks
1.7 Alcoholic Drinks
1.7.1.Beer
1.7.2.Cider
1.7.3.Spirits
1.7.4.Wines
1.7.5.Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1.White Milk
1.8.2.Cultured Dairy Drinks
1.8.3.Flavored Milk
1.8.4.Soymilk
1.9 Hot Beverages
1.9.1.Hot Tea
1.9.2.Hot Coffee
1.10 Soft Drinks Quarterly Update
1.10.1Distribution News
1.11 New Products and Photo Shots
1.12 Focus On Soft Drinks Flavor Trends And Innovation
1.13 Data Tables
1.14 Pricing Tables
List Of Tables
Table 1: Serbia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F
Table 9: Selected Retail Price Movements, 2014-2015
List Of Figures
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