Marketing Research and Analysis pertains to systematic objective identification, collection, analysis, distribution and use of information with the aim of assisting management in decision making for identification and solution of the problem. It mainly includes companies which are engaged in methodically collecting, recording, organising, analysing and presenting marketing and public opinion data.
The Americas was the x largest geographic region in the Marketing research and analysis services market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Marketing research and analysis services market.
Market research companies are increasingly using advanced research technologies to generate consumer insights. For instance eye tracking technology aids researchers in giving unbiased insights. This technology is used in studying consumer behavior during shopping, wherein researchers can capture actual reaction and time spent gazing at a particular product or a group. Thus, eye tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors. keting Research- Neuromarketing research is a branch of Marketing research that applies the principles of neuroscience to marketing research. It studies consumers' cognitive, sensorimotor and affective response to the stimulus of marketing. 2016 has seen a marked increase in tis field, supporting and in some cases even replacing the traditional methods of focus groups and surveys. Companies that seek more understanding of aspects that motivate the consumer have started appreciating the insights which are derived from neuromarketing research.
1. Introduction
2. Marketing research and analysis services Market Characteristics
3. Marketing research and analysis services Market Historic Growth
• Drivers Of The Market
• Restraints On The Market
4. Marketing research and analysis services Market Forecast Growth
• Drivers Of The Market
• Restraints On The Market
5. Marketing research and analysis services Market Geography Split
6. Marketing research and analysis services Market Segmentation
7. Marketing research and analysis services Competitive Landscape
8. Key Mergers And Acquisitions In The Marketing research and analysis services Market
9. Marketing research and analysis services Market Trends And Strategies
Table 1: Global Marketing Research And Analysis Services Market Historic Market Size, 2012 – 2016, $ Billion
Table 2: Global Marketing Research And Analysis Services Market Forecast Market Size, 2016 – 2019, $ Billion
Table 3: Global Marketing Research And Analysis Services Market, Split By Region, 2016, $ Billion
Table 4: Global Marketing Research And Analysis Services Market, Key Competitor Shares, 2016, Percentage (%)
Table 5: Global Marketing Research And Analysis Services Market, Split By Segments, 2016, $ Billion
Figure 1: Global Marketing Research And Analysis Services Market Historic Market Size, 2012 – 2016, $ Billion
Figure 2: Global Marketing Research And Analysis Services Market Forecast Market Size, 2016 – 2019, $ Billion
Figure 3: Global Marketing Research And Analysis Services Market, Split By Region, 2016, $ Billion
Figure 4: Global Marketing Research And Analysis Services Market, Key Competitor Shares, 2016, Percentage (%)
Figure 5: Global Marketing Research And Analysis Services Market, Split By Segments, 2016, $ Billion
