China electric bicycle industry has gone through several important development phases: the stage before 2002 was the initial development period of the industry; the annual output was less than 2 million units; the industry was in a spontaneous growth stage, showing a small production and marketing scale, small number of industry employees and brand enterprises.
The period of 2002-2007 was rapid development stage of the industry. Due to the low barriers to entry and the large market demand, a number of manufacturers appeared in the industry; the annual growth rate was 80%-100%. By the year of 2007, the industry scale reached to the peak—annual output of 21 million units; the electric bicycle volume in service was 80 million.
From 2008-2011, the industry started to enter the stable growth stage. The scale of production and sales was about 20 million units annually. Drastic change took place in the industry during the period; the inside and outside environment was complex and changeable; industry entrance threshold was higher. Industrial transformation and upgrading became the most critical characteristics.
China electric bicycle industry is currently in a stable growth period. There is still room for growth in the future, but the total output will have no substantial growth like previous years; it will be kept at 20-30 million units annually.
It is expected that the industry will gradually enter the mature stage after 2015. By then, the industry entrance threshold will move up further; brand concentration ratio will be improved further. As the market environment changes, the total output may have significant improvement, the annual production and sales scales will exceed 30 million units; the electric bicycle volume in service will surpass 200 million units.
1. Development Environment of China’s Electric Bicycle Industry
1.1 Market Characteristics
1.1.1 Industry Definition
1.1.2 Product Industry Characteristics
1.2 Economic Environment
1.2.1 Economic Development Status
1.2.2 GDP
1.2.3 Fixed Asset Investment
1.2.4 Total Import and Export Amount and Growth Rate
1.3 Industry Environment
1.3.1 Policy Environment
1.3.2 Technology Environment
2. Key Production Regions of Electric Bicycle Industry in China
2.1 Tianjin
2.1.1 Development Environment
2.1.2 Production Situation
2.1.3 Market Competition Situation
2.1.4 Development Prospect
2.2 Jiangsu
2.2.1 Production Situation
2.2.2 Wuxi Production Base
2.3 Zhejiang
2.3.1 Production Situation
2.3.2 Taizhou Production Base
2.4 Shandong
2.4.1 Yinan Production Base
2.4.2 Changle Production Base
3. Economic Operation of Electric Bicycle Industry
3.1 Electric Bicycle Industry Operating Data, 2011-2012
3.1.1 Total Output, 2011-2012
3.1.2 Output Value and Occupation of Funds, 2011-2012
3.2 Operation of Electric Bicycle Industry in 2011
3.2.1 Operation Situation of the Whole Industry
3.2.2 Development Phase of the Industry
3.2.3 Factors Affecting Supply and Demand
3.3 Electric Bicycle Industry Operation in the First Half of 2012
3.3.1 General Situation
3.3.2 Upstream Influencing Factors
3.3.3 Production and Sales Influencing Factors
3.3.4 Overall Development Characteristics
3.4 Industry Profitability, 2010-2012
4. Import and Export of China’s Electric Bicycle
4.1 Import and Export Characteristics
4.2 Import
4.3 Export
5. Effect of China’s Electric Bicycle Industry Competition Pattern on Investment
5.1 China’s Electric Bicycle Industry Porter Five Forces Analysis
5.1.1 Enterprises Competition within the Industry
5.1.2 Potential Entrants
5.1.3 Substitute Threat
5.1.4 Bargaining Power of Supplier
5.1.5 Bargaining Power of Consumer
5.2 Competitive Landscape of China’s Electric Bicycle Industry
5.2.1 Brand Competition
5.2.2 Regional Competition
5.3 Competition Forecast of China’s Electric Bicycle Industry
6. Key Enterprises of China’s Electric Bicycle Industry
6.1 AUCMA
6.1.1 Company Profile
6.1.2 Business Performance
6.1.3 Company Competitiveness
6.1.4 Development Strategy
6.2 Tianjin Aima Technology Co., Ltd.
6.2.1 Company Profile
6.2.2 Business Performance
6.2.3 Company Competitiveness
6.2.4 Development Strategy
6.3 Shandong Bidewen Power Technology Co., Ltd.
6.3.1 Company Profile
6.3.2 Business Performance
6.3.3 Company Competitiveness
6.3.4 Development Strategy
6.4 Luyuan Group
6.4.1 Company Profile
6.4.2 Business Performance
6.4.3 Company Competitiveness
6.4.4 Development Strategy
6.5 Jiangsu Xinri E-Vehicle Co., Ltd.
6.5.1 Company Profile
6.5.2 Business Performance
6.5.3 Company Competitiveness
6.5.4 Development Strategy
7. Marketing and Channels of Electric Bicycle Industry
7.1 Industry Brands Pattern
7.1.1 First-tier Brand Group
7.1.2 Second and Third-tier Brand Group
7.2 Industry Channel Pattern
7.2.1 Three Types of Level 4 Channel Pattern
7.2.2 Adjustment Direction of the Channel Model
7.2.3 Brand Sinking and Blank Hole Effect
7.2.4 Relationship between Channel and Brand Changed
7.2.5 Relationship between Brand and Channel Resources in the Future
7.3 Industry Marketing Pattern
7.3.1 Marketing Strategy Differentiation
7.3.2 Marketing New Challenges and Issues
7.3.3 Brand Becomes the Essential Element for Marketing
7.3.4 Construction of Basic Marketing System
7.3.5 Core Choices of Leading Brands
7.3.6 Marketing Model Transformation
8. Investment Analysis of Electric Bicycle Industry
8.1 Investment Opportunity
8.2 Investment Risk
8.2.1 Market Risk
8.2.2 Cost Risk
8.2.3 Policy Standards Risk
8.3 Industry Investment Proposals
9. Investment Opportunities and Risks of Electric Bicycle Industry
9.1 Investment Feasibility Analysis of Electric Bicycle Industry in China
9.2 Returns of Investment of Electric Bicycle Industry
9.3 Technology Direction of Electric Bicycle, 2013-2017
9.4 Investment Direction of Electric Bicycle Industry, 2013-2017
