4. Development Status Quo of Industrial Robot Industry in China
4.1Development Status
4.1.1 Development Stage
Tab.6: Development Stage of Industrial Robot Industry in China
Development stage Introduction
Stage ? In 1980s, to track the development of international robot technology, the former Ministry of Machine-building Industry taking the leading role and Ministry of Aero-space Industry organized and jointed with the related institutes to carry out industrial robot study, and developed arc-welding, spot-welding and spraying etc Industrial robots successively.
Stage ? In 1990s, supported by National High-tech R&D Program (863 Program), China owned the ability of independently designing and producing industrial robot and cultivated a batch of high-tech R&D and production teams.
Stage ? Since the 21st century, the development of industrial robot in China has entered into brand-new stage, mainly characterized by the forming of R&D groups of industrial robot taking enterprises as main body, market as guidance and profit as objective.
Stage ? At present, the development of automobile industry and the continual improvement of automation level provide a sound opportunity for the rapid growth of arc-welding industrial robot market. besides automobile industry, the demands for robots in IT, information and household appliance industry are also large. At present, Shanghai SVA-NEC Liquid Crystal Display Co., Ltd and BOE Technology Group Co., Ltd. etc use hundreds of MOTOMAN robots for dust-free transportation of large-size liquid crystal glass. In the field of machine manufacturing, KUKA developed CAMRob basing on NC operating model, which introduces the concept of NC machining into the application of robot.
Source: China Robot Industry Alliance, Huidian Research
4.1.2 Development Summary
At present, there are 31 listed companies involved into robot in China, with capitalization of CNY 189.707 billion, and the capitalization of leading robot enterprises has been close to CNY 600 billion. While seeing from the use density, the use density of industrial robot in China is far lower than the global average level, especially lower than Japan, South Korea and Germany etc developed countries, it is only 21/10,000 persons, less than half of international average level (55), and the industrial robot application in China accounts for 6%.
Seeing from national level, China has issued the related policies for industry policy and plan, for example: Special Program for Intellectual Manufacturing S&T Development during the 12th Five-year Plan Period, requires to overcome the generic technology of core parts, such as: industrial robot body, precision decelerator, servo driver, motor and controller. Independently develop the engineering products of industrial robot, aiming to realize the technical breakthrough and industrialization of industrial robot and its core parts.
Meanwhile, China Robot Industry Alliance has been established, at present, many provinces and municipalities have set up robot industry and robot industry alliance, such as Beijing, Shanghai, Zhejiang, Guangdong, Chongqing and Liaoning.
4.1.3 Development Characteristics
1) The rapid development of automobile industry in China promotes the development of industrial robot market effectively. Since 2,000, the automobile industry in China has entered rapid development stage, as one high automation level, technology and capital intensive industry, the production capacity enlargement of automobile industry drives the demand for industrial robot.
2) The coastal developed zone is the main market for industrial robot in China, the application of industrial robots mainly concentrated in Guangdong, Jiangsu, Shanghai, and Beijing etc, where the number of industrial robot accounts for over 50% of the total number in China.
3) At present, wholly (solely) foreign-owned enterprises and Sino-foreign joint ventures are the main users of industrial robot, generally, the automation level of wholly (solely) foreign-owned enterprises and Sino-foreign joint ventures is high, so their demands for industrial robot are large.
4). Some enterprises with high modernization level in China have begun to use more and more robots. Some domestic automobile manufacturers, such as Chery etc begin to use industrial robots increasingly to improve competitiveness, military industry enterprises, especially for tank and armored vehicle etc begin to use arc-welding robots, special ships, such as LPG transportation ship also begin to use arc-welding robots, welding speed and quality are improved obviously.
5) The continuous improvement of labor force cost causes industrial robots to enter into enterprises. with the development of economy, the workers in manufacturing industry raise higher requirements on working conditions and salary, instead of only solving the problem of food and clothing in early stage, such work as welding and spraying in bad working conditions will be done by robots.
6) The increasing market of industrial robot and huge market potential in China catch the eye of world-famous robot manufacturers. At present, the industrial robots are mainly imported from Japan, in 2004, Japan’s export amount to China accounted for half of import amount of industrial robot in China. China is the largest market of ABB in global and the first largest export destination of robot of Italy.
4.2 Development Status Quo, 2011-2014
4.2.1 Market Scale, 2011-2014
In 2014, the market sales of industrial robot industry were CNY 14.29 billion, increasing by 33.47% over CNY 10.88 billion in 2013.
Fig.7: Market Scale of Industrial Robot Industry in China, 2011-2014
Source: China Robot Industry Alliance, Huidian Research
4.2.2 Industry Development, 2014
In 2014, during the development of industrial robot industry, automobile industry ranked No.1, accounting for 46% and hitting CNY 6.57 billion.
Fig.8: Development Scale of Industrial Robot Industry in China, 2014
Unit: CNY 100 million
Source: China Robot Industry Alliance, Huidian Research
4.2.3 Enterprise Development, 2014
In 2014, during the development of industrial robot enterprises, ABB, FANUC, Yaskawa and KUKA accounted for 80% of market shares in China, in domestic enterprises, SIASUN Robot tool the largest proportion for 4%.
Fig.9: Development of Industrial Robot Enterprises in China, 2014
Source: China Robot Industry Alliance, Huidian Research
5. Channel Analysis and Strategy of Industrial Robot Industry in China
5.1 Industry Channels
5.1.1 Channel Forms and Comparison
Sales channels of industrial robot include direct sale and distribution, in which, distribution takes system integrators as primary, accounting for 75%.
Fig.17: Channel Forms and Comparison
Source: China Robot Industry Alliance, Huidian Research
1. Development Overview of Industrial Robot Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Main Product Classification
1.1.3 Main Business Models
1.2 Characteristics of Industrial Robot Industry
1.2.1 Industry Chain
1.2.2 Status of Industrial Robot Industry in China's National Economy
1.2.3 Life Cycle of Industrial Robot Industry
1.3 Economic Indicators of Industrial Robot Industry in Recent 3-5 Years in China
1.3.1 Profitability
1.3.2 Growth Rate
1.3.3 Improvement Space of Added-Value
1.3.4 Entry Barriers /Withdrawal Mechanism
1.3.5 Risks
1.3.6 Industry Cycle
1.3.7 Competition Intensity Indicators
1.3.8 Industry and Main Sub-industries’ Maturity
2. Operation Environment of Industrial Robot Industry
2.1 political and legal Environment
2.1.1 Industry Management System
2.1.2 Main Laws and Regulations
2.1.3 Industry Development Plan
2.2 Economic Environment
2.2.1 International Macroeconomic Situation
2.2.2 Domestic Macroeconomic Situation
2.2.3 Macroeconomic Environment of Industry
2.3 Social Environment
2.3.1 Social Environment
2.3.2 Influence
2.4 Technological Environment
2.3.1 Technical Analysis
2.3.2 Technical Development Level
2.3.3 Technical Development Trend
3. Industry Chain of Industrial Robot in China
3.1 Industry Chain
3.1.1 Industry Chain Structure
3.1.2 Appreciation Space of Main Links
3.1.3 Relevance between Upstream Industries and Downstream Industries
3.2 Upstream Industries
3.3 Downstream Industries
4. Development Status Quo of Industrial Robot Industry in China
4.1Development Status
4.1.1 Development Stage
4.1.2 Development Summary
4.1.3 Development Characteristics
4.2 Development Status Quo, 2011-2014
4.2.1 Market Scale, 2011-2014
4.2.2 Industry Development, 2014
4.2.3 Enterprise Development, 2014
4.3 Regional Markets
4.3.1 Regional Market Distribution
4.3.2 Markets in Key Provinces and Municipalities, 2014
4.4 Segmented Markets
4.4.1 Segmented Products
4.4.2 Market Scale of Segmented Products, 2014
4.4.3 Prospect of Key Segmented Product Markets
4.5 Price of Industrial Robot
4.5.1 Price Trend, 2011-2014
4.5.2 Price Change Trend, 2015-2020
4.5.3 Price Level and Price Strategy of Key Industrial Robot Enterprises
5. Channel Analysis and Strategy of Industrial Robot Industry in China
5.1 Industry Channels
5.1.1 Channel Forms and Comparison
5.1.2 Influence of Channels on Industrial Robot Industry
5.1.3 Channel Strategies of Key Industrial Robot Enterprises
5.2 Users of Industrial Robot Industry
5.2.1 Users’ Awareness
5.2.2 Users’ Demand Characteristics
5.2.3 Users’ Purchase Channels
5.3 Marketing Strategies of Industrial Robot Industry
5.3.1 Marketing Summary
5.3.2 Marketing Strategy Exploration
5.3.3 Marketing Development Trend
6. Overall Operation Indicators of Industrial Robot Industry in China
6.1 Overall Scale of Industrial Robot Industry in China, 2010-2014
6.1.1 Number of Enterprise
6.1.2 Employee Scale
6.1.3 Market Scale
6.2 Production and Sales of Industrial Robot Industry in China, 2010-2014
6.2.1 Total Industrial Output Value
6.2.2 Sales Value
6.3 Financial Indicators of Industrial Robot Industry in China, 2010-2014
6.3.1 Earning Power
6.3.2 Debt-paying Ability
6.3.3 Operating Capacity
6.3.4 Growth Ability
7. Supply and Demand of Industrial Robot Industry in China
7.1 Supply
7.1.1 Supply in 2011-2014
7.1.2 Supply Trend in 2015-2020
7.1.3 Regional Supply Forecast in 2015
7.2 Demands in 2010-2014
7.2.1 Demand Market in 2010-2014
7.2.2 Customer Structure
7.2.3 Regional Disparity of Demand in 2014
7.3 Market Application and Demand Forecast of Industrial Robot
7.3.1 Overall Demand in Application Market, 2014
7.3.2 Demand Forecast, 2015-2020
7.3.3 Demand Analysis in Key Industries
8. Structure of Industrial Robot Industry
8.1 Industry Structure
8.1.1 Market Segmentation Degree
8.1.2 Leading Enterprise Ranking in Segments
8.1.3 Structure Proportion of Segment to Total Market
8.1.4 Structure Analysis of Leading Enterprises
8.2 Structure Analysis of Industry Value Chain and Overall Competitiveness of Industry Chain
8.2.1 Components of Industry Value Chain
8.2.2 Competition Advantages and Disadvantages of Industry Chain
8.3 Forecast on Industry Structure Development
8.3.1 Guidance Policy on Industry Structure Adjustment
8.3.2 Direct Factors of Consumer Demand during Industry Structure Adjustment
8.3.3 Strategic Market Position of China’s Industrial Robot Industry in International Competition
8.3.4 Industry Structure Adjustment Direction
9. Competition Situation and Strategies of Industrial Robot Industry in China
9.1 Overall Competition Status
9.1.1 Competition Pattern among Enterprises
9.1.2 Industry Concentration Ratio
9.1.3 SWOT
9.2 Overview of Competition Pattern of Industrial Robot Industry in China
9.2.1 Competition Summary
9.2.2 Competitiveness
9.2.3 Competition Strategy
10. Overseas Leading Industrial Robot Enterprises
10.1 ABB
10.1.1 Company Profile
10.1.2 Business Performance
10.1.3 Business Scope
10.1.4 Enterprise Strategy
10.1.5 Development Prospect
10.2 FANUC
10.2.1 Company Profile
10.2.2 Business Performance
10.2.3 Business Scope
10.2.4 Enterprise Strategy
10.2.5 Development Prospect
10.3 KUKA
10.3.1 Company Profile
10.3.2 Business Performance
10.3.3 Business Scope
10.3.4 Enterprise Strategy
10.3.5 Development Prospect
10.4 Yaskawa
10.4.1 Company Profile
10.4.2 Business Performance
10.4.3 Business Scope
10.4.4 Enterprise Strategy
10.4.5 Development Prospect
10.5 Durr
10.5.1 Company Profile
10.5.2 Business Performance
10.5.3 Business Scope
10.5.4 Enterprise Strategy
10.5.5 Development Prospect
11. Key Industrial Robot Enterprises in China
11.1 SIASUN Robot & Automation Co., Ltd
11.1.1 Company Profile
11.1.2 Enterprise Advantages
11.1.3 Product/Special Services
11.1.4 Business Performance
11.1.5 Development Plan
11.2 Harbin?Boshi?Automation?Co.,?Ltd.
11.2.1 Company Profile
11.2.2 Enterprise Advantages
11.2.3 Product/Special Services
11.2.4 Business Performance
11.2.5 Development Plan
11.3 Anhui Efort Equipment Co., Ltd.
11.3.1 Company Profile
11.3.2 Enterprise Advantages
11.3.3 Product/Special Services
11.3.4 Business Performance
11.3.5 Development Plan
11.4 MESNAC
11.4.1 Company Profile
11.4.2 Enterprise Advantages
11.4.3 Product/Special Services
11.4.4 Business Performance
11.4.5 Development Plan
11.5 Jiangsu Yawei Machine Tools Co., Ltd
11.5.1 Company Profile
11.5.2 Enterprise Advantages
11.5.3 Product/Special Services
11.5.4 Business Performance
11.5.5 Development Plan
12. Investment Prospect of Industrial Robot Industry, 2015-2020
12.1 Market Development Prospect, 2015-2020
12.1.1 Market Development Potential
12.1.2 Market Development Prospect
12.1.3 Development Prospect of Industry Segments
12.2 Forecast on Market Development Trend, 2015-2020
12.2.1 Industry Development Trend
12.2.2 Market Scale
12.2.3 Industry Application Trend
12.2.4 Market Segmentation Development Trend, 2015
12.3 Forecast on Supply and Demand of Industrial Robot Industry in China
12.3.1 Supply
12.3.2 Demand
12.3.3 Balance of Supply and Demand
12.4 Key Trends Influencing Enterprises’ Production and Operation
12.4.1 Market Integration and Growth Trend
12.4.2 Forecast on Demand Change Trend and New Business Opportunities
12.4.3 Regional Market Exploration Trend
12.4.4 R&D Trend and Substitute Technology Progress
12.4.5 Key Trends Influencing Enterprises’ Sale and Service
13. Investment Opportunities and Risks of Industrial Robot, 2015-2020
13.1 Investment and Financing of Industrial Robot Industry
13.1.1 Capital Channel
13.1.2 Fixed Asset Investment
13.1.3Merger and Restructuring
13.2 Investment Opportunities, 2015-2020
13.2.1 Industry Chain
13.2.2 Market Segmentations
13.2.3 Key Regions
13.3 Investment Risk and Precaution
13.3.1 Policy
13.3.2 Technology
13.3.3 Supply and Demand
13.3.4 Macro-economy
13.3.5 Related Industries
13.3.6 Product Structure
13.3.7 Others Risks and Precautions
