6. Competition Pattern of Battery Motorcycle Industry
6.1 Concentration Ratio
6.1.1 Market Concentration Ratio
After several rounds of industry shuffling, the battery motorcycle industry competition is relatively sufficient with high marketization degree and low market concentration ratio, but, with the survival of the fittest in market, gap has occurred among battery motorcycle manufacturers in respects of enterprise scale, earning power, competitiveness and market influence with obvious stratification. The battery motorcycle manufacturers with production capacity for 1.5 million battery motorcycles are classified into the first echelon, these manufacturers attach importance to technical innovation, product upgrade and sale network construction with high brand influence, comprehensive strength and market awareness, and they are the front-line brand enterprises. In addition, some manufacturers with certain production scale and brand influence and with production capacity for 500 thousand battery motorcycles are backbone force for industry development, their brand activity and unilateral advantage are enhanced constantly. Also, some enterprises are active on sale channels and terminals, compared with the above two kinds of brands, such brands of enterprises still lag behind in respects of production and sales scale, but have powerful competitiveness in local areas and fields. The formation of brand competition pattern determines the competition pattern and future trendf battery motorcycle industry, the market shares of front-line brands will grow steadily and brand influence will be enhanced constantly, which begins to influence the operation tempo of battery motorcycle industry.
Fig.50: Market Concentration Ratio of Battery Motorcycle Industry, 2014
Source: China National Light Industry Council, Huidian Research
6.1.2 Enterprise Concentration Ratio
With the further concentration of market, the enterprises with brand rallying point, highlighted channel advantages and high-quality products will obtain broader development space, and industry profits will concentrate into these advantageous enterprises gradually.
Fig.51: Enterprise Concentration Ratio of Battery Motorcycle Industry, 2014
Source: China National Light Industry Council, Huidian Research
6.1.3 Regional Concentration Ratio
At present, the block pattern of three largest manufacturing bases (Tianjin, Jiangsu and Zhejiang) has been formed. In addition, Shandong, Guangdong and Henan etc have also become the rallying points of battery motorcycle manufacturers. The brands with competitiveness are highlighted, and their influence is improved considerably. Many brands and manufacturers without competitiveness fade out gradually and the batter motorcycle industry concentrated into North China, East China and South China gradually.
Fig.52: Regional Concentration Ratio of Battery Motorcycle Industry, 2014
Source: China National Light Industry Council, Huidian Research
6.2 Competition Pattern
6.2.1 Industry Competition, 2010-2014
Because of the low entry barrier, many enterprises enter into battery motorcycle manufacturing industry. At present, there are more than 1000 manufacturers holding valid manufacturing license, the market concentration ratio is not high. The number of battery motorcycle manufacturers is larger and dispersed, the overall equipment level of enterprises is low, the enterprise scale is small and the market concentration ratio of battery motorcycle is not high.
With the increasingly fierce competition of battery motorcycle brands, the brand concentration ratio keeps rising. During the differentiation of brands, the brand competition pattern has been formed basically. The front-line of brands attach importance to technical innovation, product upgrading and updating as well as construction of sales network, their brand influence, comprehensive strength and market awareness are high. The main rivals of front-line enterprises include: Yadea Technology Group, AIMA Technology Co., ltd., Zhejiang Luyuan E-Vehicle Co., Ltd., Jiangsu Xinri E-Vehicle Co., Ltd. etc.
6.2.2 Product Competition, 2010-2014
The domestic battery motorcycle brands take most of market shares in China, accounting for 90%? The foreign-funded brands, such as: YAMAHA, only accounted for 10% of market shares. The battery motorcycle market in China is under perfect competition state with fierce market competition. The domestic brands have obvious price and cost advantages and take the advantageous position in market competition.
Fig.53: Market Share Comparison of Domestic and Overseas Brands of Battery Motorcycles
Source: China National Light Industry Council, Huidian Research
6.2.3 Market Competition, 2010-2014
The battery motorcycle industry competition is relatively sufficient with high marketization degree. At present, there are more than 1000 manufacturers holding valid manufacturing license. The number of battery motorcycle manufacturers is larger and dispersed, the overall equipment level of enterprises is low and the enterprise scale is small.
6.2.4 Market Concentration Ratio, 2010-2014
The market concentration ratio of battery motor industry is not high. Up to now, the top 10 battery motorcycle manufacturers account for about 40% of market shares. with the survival of the fittest in market, gap has occurred among battery motorcycle manufacturers in respects of enterprise scale, earning power, competitiveness and market influence with obvious stratification, the market resources gradually concentrate into advantageous enterprises and the market concentration ratio are improved constantly.
6.2.5 Key Enterprises’ Dynamics in China, 2010-2015
The mainstream enterprises improve production scale steadily, reduce production cost, increase market shares and enlarge market influence. With the constant improvement of brand influence of advantageous enterprises, the market concentration ratio of battery motorcycle industry is improved constantly.
The R&D of battery motorcycle products takes consumption group as guidance, the product structures of manufacturers develop toward diversification, and product innovation has become the core competitiveness built by mainstream enterprises with all strength.
Fig.54: Development Direction of Mainstream Battery Enterprises in China
Source: Huidian Research
1. Development of Battery Motorcycle Industry in Global
1.1 Overview of Development Track of International Battery Motorcycle Industry
1.1.1 Development History
1.1.2 Existing Problems
1.1.3 Status Quo and Trend of Technical Development
1.2 Development of Battery Motorcycle Industry in Some Countries and Regions
2. Development Status Quo of Battery Motorcycle Industry in China
2.1 Development Overview
2.1.1 Development History
2.1.2 Existing Problems
2.1.3 Status Quo and Trend of Technical Development
2.2 Development of Battery Motorcycle Industry in China
2.2.1 Development Review, 2010-2014
2.2.2 Development Analysis, 2010-2014
2.2.3 Market Characteristics, 2010-2014
2.2.4 Market Development Analysis, 2010-2014
2.3 Supply and Demand of Battery Motorcycle Market in China
2.3.1 Total Supply, 2010-2014
2.3.2 Supply Structure, 2010-2014
2.3.3Total Demand, 2010-2014
2.3.4 Demand Structure, 2010-2014
2.3.5 Analysis on Balance of Supply and Demand, 2010-2014
3. Economic Operation Analysis of Battery Motorcycle Industry
3.1 Economic Operation Analysis, 2010-2014
3.1.1 Economic Indexes Analysis, 2010-2014
3.1.2 Enterprises with Revenue Ranking Top 10
3.2 Output Analysis, 2010-2014
3.2.1 Output Analysis, 2010-2014
3.2.2 Output Forecast, 2015-2020
3.3 Import & Export Analysis, 2010-2014
3.3.1 Total Import Volume and Price, 2010-2014
3.3.2 Total Export Volume and Price, 2010-2014
3.3.3 Import & Export Statistics, 2010-2014
3.3.4 Import & Export Trend Outlook, 2015-2020
4. Regional Market Analysis of Battery Motorcycle Industry in China
4.1 North China
4.1.1 Development Status Quo, 2010-2014
4.1.2 Market Scale, 2010-2014
4.1.3 Market Demand, 2015-2020
4.1.4 Development Prospect Forecast, 2015-2020
4.1.5 Investment Risk Forecast
4. 4.1 North China
4.1.1 Development Status Quo, 2010-2014
4.1.2 Market Scale, 2010-2014
4.1.3 Market Demand, 2015-2020
4.1.4 Development Prospect Forecast, 2015-2020
4.1.5 Investment Risk Forecast, 2015-2020
2 North East
4.2.1 Development Status Quo, 2010-2014
4.2.2 Market Scale, 2010-2014
4.2.3 Market Demand, 2015-2020
4.2.4 Development Prospect Forecast, 2015-2020
4.2.5 Investment Risk Forecast, 2015-2020
4.3 East China
4.3.1 Development Status Quo, 2010-2014
4.3.2 Market Scale, 2010-2014
4.3.3 Market Demand, 2015-2020
4.3.4 Development Prospect Forecast, 2015-2020
4.3.5 Investment Risk Forecast, 2015-2020
4.4 South China
4.4.1 Development Status Quo, 2010-2014
4.4.2 Market Scale, 2010-2014
4.4.3 Market Demand, 2015-2020
4.4.4 Development Prospect Forecast, 2015-2020
4.4.5 Investment Risk Forecast, 2015-2020
4.5 Central China
4.5.1 Development Status Quo, 2010-2014
4.5.2 Market Scale, 2010-2014
4.5.3 Market Demand, 2015-2020
4.5.4 Development Prospect Forecast, 2015-2020
4.5.5 Investment Risk Forecast, 2015-2020
4.6 Southwest
4.6.1 Development Status Quo, 2010-2014
4.6.2 Market Scale, 2010-2014
4.6.3 Market Demand, 2015-2020
4.6.4 Development Prospect Forecast, 2015-2020
4.6.5 Investment Risk Forecast, 2015-2020
4.7 Northwest
4.7.1 Development Status Quo, 2010-2014
4.7.2 Market Scale, 2010-2014
4.7.3 Market Demand, 2015-2020
4.7.4 Development Prospect Forecast, 2015-2020
4.7.5 Investment Risk Forecast, 2015-2020
5. Investment and Development Prospect of Battery Motorcycle Industry
5.1 Investment in 2010-2014
5.1.1 Overall Investment Structure, 2010-2014
5.1.2 Investment Scale, 2010-2014
5.1.3 Growth Rate of Investment, 2010-2014
5.1.4 Sub-industries’ Investment, 2010-2014
5.1.5 Regional Investment, 2010-2014
5.2 Investment Opportunities
5.2.1 Investment Projects
5.2.2 Investable Battery Motorcycle Modes
5.2.3 Investment Opportunities, 2010-2014
5.2.4 New Investment Directions, 2010-2014
5.3 Development Prospect of Battery Motorcycle Industry
5.3.1 Market Development Prospect
5.3.2 Potential Business Opportunities in Battery Motorcycle Market in China
5.3.3 Business Opportunities faced in2010-2014
5.3.4 Business Opportunities faced in2015-2020
6. Competition Pattern of Battery Motorcycle Industry
6.1 Concentration Ratio
6.1.1 Market Concentration Ratio
6.1.2 Enterprise Concentration Ratio
6.1.3 Regional Concentration Ratio
6.2 Competition Pattern
6.2.1 Industry Competition, 2010-2014
6.2.2 Product Competition, 2010-2014
6.2.3 Market Competition, 2010-2014
6.2.4 Market Concentration Ratio, 2010-2014
6.2.5 Key Enterprises’ Dynamics in China, 2010-2015
7. Development Trend of Battery Motorcycle Industry in China, 2015-2020
7.1 Overview on Development
7.1.1 Development Characteristics
7.1.2 Investment Status Quo
7.1.3 Total Output Value
7.1.4 Technical Development
7.2 Market Analysis, 2010-2014
7.2.1 Market Development
7.2.2 Existing Problems
7.2.3 Market Scale
7.3 Production and Sales, 2010-2014
7.3.1 Output
7.3.2 Capacity
7.3.3 Market Demand
7.4 Product Development Trend
7.4.1 Latest Product Dynamics
7.4.2 Latest Technology Dynamics
7.4.3 Product Development Trend Forecast
8. Overall Operation Indexes of Battery Motorcycle Industry in China
8.1 Earning Power
8.2 Debt-paying Ability
8.2.1 Short-term Debt-paying Ability
8.2.2 Long-term Debt-paying Ability
8.2.3 External Factors Influencing Debt-paying Ability
8.3 Operation Capacity
8.4 Development Capacity
9. Enterprise Competition Trend in Battery Motorcycle Market, 2015-2020
9.1 Regional Concentration Ratio of Enterprises in Battery Motorcycle Industry, 2011-2014
9.1.1 North China, 2011-2014
9.1.2 North East, 2011-2014
9.1.3 North West, 2011-2014
9.1.4 East China, 2011-2014
9.1.5 South China, 2011-2014
9.1.6 South West, 2011-2014
9.1.7 Central China, 2011-2014
9.2 Concentration Ratio of Enterprises in Key Provinces and Municipalities, 2015-2020
10. Market Prices of Battery Motorcycle Industry, 2015-2020
10.1 Overview of Price Characteristics
10.1.1 Product Classifications and Their Prices
10.1.2 Factors Influencing Prices
10.2 Price Changes in Recent Years
11. Comprehensive Analysis on Market Operation of Industries Related to Battery Motorcycle Industry, 2015-2020
11.1 Upstream Operation Analysis of Battery Motorcycle Industry, 2015-2020
11.1.1 Upstream Introduction
11.1.2 Upstream Development Situation
11.1.3 Upstream Influence on Battery Motorcycle Industry
11.2 Downstream Operation Analysis of Battery Motorcycle Industry, 2015-2020
11.2.1 Downstream Introduction
11.2.2 Downstream Development Situation
11.2.3 Downstream Influence on Battery Motorcycle Industry
12 Key Enterprises in Battery Motorcycle Industry
12.1 YAMAHA
12.1.1 Company Profile
12.1.2 Business Performance, 2010-2014
12.1.3 Earning Power, 2010-2014
12.1.4 Investment Risks, 2015-2020
12.2 AIMA
12.2.1 Company Profile
12.2.2 Business Performance, 2010-2014
12.2.3 Earning Power, 2010-2014
12.2.4 Investment Risks, 2015-2020
12.3 Luyuan
12.3.1 Company Profile
12.3.2 Business Performance, 2010-2014
12.3.3 Earning Power, 2010-2014
12.3.4 Investment Risks, 2015-2020
12.4 XINRI
12.4.1 Company Profile
12.4.2 Business Performance, 2010-2014
12.4.3 Earning Power, 2010-2014
12.4.4 Investment Risks, 2015-2020
12.5 YADEA
12.5.1 Company Profile
12.5.2 Business Performance, 2010-2014
12.5.3 Earning Power, 2010-2014
12.5.4 Investment Risks, 2015-2020
12.6 U-Winfly
12.6.1 Company Profile
12.6.2 Business Performance, 2010-2014
12.6.3 Earning Power, 2010-2014
12.6.4 Investment Risks, 2015-2020
13. Investment Strategies of Battery Motorcycle Industry
13.1 Industry Development Characteristics
13.1.1 Periodicity
13.1.2 Regionality
13.1.3 Operation Modes
13.2 Investment Situation
13.2.1 Development Pattern
13.2.2 Access Barrier
13.2.3 SWOT Analysis
13.2.4 Michael Porter's Five Forces Model Analysis
13.3 Investment Efficiency of Battery Motorcycle Industry
13.3.1 Investment Situation, 2010-2014
13.3.2 Investment Efficiency, 2010-2014
13.3.3 Investment Direction, 2015-2020
13.3.4 Investment Suggestions, 2015-2020
13.4 Investment Strategies of Battery Motorcycle Industry
13.4.1 Investment Strategies in 2010-2015
13.4.2 Investment Strategies in 2015-2020
14. Investment Risk Early-Warning of Battery Motorcycle Industry
14.1 Main Factors Influencing Battery Motorcycle Industry
14.1.1 Advantageous Factors, 2010-2014
14.1.2 Disadvantageous Factors, 2010-2014
14.1.3 Challenges Faced in 2010-2014
14.1.4 Opportunities faced in 2010-2014
14.2 Investment Risk Early-Warning of Battery Motorcycle Industry
14.2.1 Market Risk Forecast, 2015-2020
14.2.2 Policy Risk Forecast, 2015-2020
14.2.3 Operation Risk Forecast, 2015-2020
14.2.4 Technical Risk Forecast, 2015-2020
14.2.5 Competition Risk Forecast, 2015-2020
14.2.6 Other Risks Forecast, 2015-2020
15. Development Trend of Battery Motorcycle Industry
15.1 Market Trend, 2015-2020
15.1.1 Market Trend Summary, 2010-2014
15.1.2 Market Trend, 2015-2020
15.2 Development Trend of Battery Motorcycle Products, 2015-2020
15.2.1 Technical Trend of Battery Motorcycle Products, 2015-2020
15.2.2 Price Trend of Battery Motorcycle Products, 2015-2020
15.3 Supply and Demand Forecast of Battery Motorcycle Industry in China
15.3.1 Supply Forecast, 2015-2020
15.3.2 Demand Forecast, 2015-2020
15.3.3 Price Forecast, 2015-2020
15.4 Suggestions on Battery Motorcycle Industry Plan
15.4.1 Overall Plan of Battery Motorcycle Industry during “the 12th Five-Year Plan” Period
15.4.2 Development Forecast of Battery Motorcycle Industry during “the 13th Five-Year Plan” Period
15.4.3 Suggestions on Battery Motorcycle Industry Plan
