Seasonings are products that universally applied in dinning, cooking and food processing and focused on reconciling the taste and scent with the full play of the functions of wiping off the raw smell, reducing the heaviness of greasy taste, enhancing fragrance, and highlighting umami. As common ingredients used in daily cooking, the demand of seasonings is stable, and does not have distinct periodicity or seasonality. Nevertheless, eating habits vary from place to place in China, so the demand of seasonings is different.
In 2013, the value of seasonings and fermentation products produced by China’s enterprises above designated scale has reach CNY 7.56 billion, up 4.71% over last year, and the total output value of China’s entire seasonings and fermentation product manufacturing industry has reached CNY 184.57 billion, up 21.58% over last year.
The terminal demand of China’s seasonings industry mainly comes from three aspects, which are catering industry, family consumption and food manufacturing industry. In recent years, as Chinese resident consumption ability improves, the demand of the above three aspects has been fueled with great momentum.
According to Huidian Research’s statistics, the growth rate of China’s seasonings industry will exceed 15.2% in the following 5 years, and the growth rate of China’s seasonings and fermentation product manufacturing industry will exceed 6%. The market price of seasonings will upswing slowly. It is estimated that the sales revenue of the seasonings and fermentation product manufacturing industry will reach CNY 273 billion, and the market scale of enterprises above designated scale will reach CNY 7.9 billion by the end of 2014.
1. Development Overview of Seasonings Industry in China
1.1 Definition and Classification
1.2 Main Product Classification
1.3 Industry Chain
2. Development Environment of Seasonings Industry in China
2.1 Macroeconomic Environment
2.2 Policy Environment
2.2.1 Industry Administrative Department and System
2.2.2 Major Laws and Regulations
3. Current Status of the Development of Seasonings Industry in China
3.1 Development Overview
3.2 Favorable Factors
3.2.1 Consumption Upgrading Generates Major Opportunity
3.2.2 Gradual Completed Rural Market Distribution Channel
3.2.3 Industry Standards facilitate Enterprise Expansion
3.2.4 Daily Perfected and Restrict Food Safety System Certification
3.3 Unfavorable Factors
3.3.1 Ineffective Administration
3.3.2 Unbalanced Urban and Rural Market Development
3.4 Correlation between Seasonings Industry and Upstream & Downstream Industries
4. Market Segmentation of Seasonings Industry
4.1 Soy Sauce
4.2 Sauce & Dressing
4.3 Table Vinegar
4.4 Monosodium Glutamate
4.5 Chicken Essence
4.6 Ketchup
4.7 Other Seasonings
5. Current Status of the Development of Industry Technology and Distribution Channel
5.1 High Salt Liquid State Fermentation Technology
5.2 Low Salt Solid State Fermentation Technology
5.3 Characteristics of Chinese Notable Seasonings Brands Distribution Channel
6. Market Demand and Industry Chain of Seasonings Industry in China
6.1 Market Demand
6.1.1 Demand Growth of Catering Industry
6.1.2 Family Consumption Upgrading
6.1.3 Demand Growth of Food Manufacturing Industry
6.2 Correlation between Seasonings Industry and Upstream & Downstream Industries
7. Seasonings Industry Competition Pattern and Enterprises Competitive Advantage
7.1 Competition Pattern
7.2 Industry Barriers
7.2.1 Barriers to Entry
7.2.2 Technology Barrier
7.2.3 Production Experience Barrier
7.2.4 Distribution Channel Barrier
7.3 Major Competitors
8. Major Chinese Seasonings Enterprises
8.1 Foshan Haitian Flavoring & Food Co. Ltd
8.1.1 Company Profile
8.1.2 Operation Conditions
8.1.3 Competitiveness
8.2 Lee Kum Kee Group Ltd
8.2.1 Company Profile
8.2.2 Operation Conditions
8.2.3 Competitiveness
8.3 Jiangsu Hengshun Vinegar-Industry Co., Ltd
8.3.1 Company Profile
8.3.2 Operation Conditions
8.3.3 Competitiveness
8.4 Jonjee Hi-Tech Industrial & Commercial Holding Co., Ltd
8.4.1 Company Profile
8.4.2 Operation Conditions
8.4.3 Competitiveness
8.5 Jiangsu Salt Group Company Ltd
8.5.1 Company Profile
8.5.2 Operation Conditions
8.5.3 Competitiveness
9. Development Prospect Forecast and Investment & Financing Suggestion
9.1 Development Trend of Seasonings Industry
9.1.1 Advancing Product Segmentation
9.1.2 Improving Brand Awareness
9.1.3 Booming Consumption
9.1.4 Emerging Nationwide Brand
9.2 Development Opportunity
9.3 Porter Five Forces Analysis
