Research and Investment Value Analysis of China Gas Station Industry, 2014-2018, systematically analyzes the latest external environment of gas station development in China, and summarizes the overall status quo of gas station market and the latest development of key enterprises in China, which provides references for understanding deeply development trend of gas station market in China.
With the open of finished-oil market and increasing of market participators, the homogeneity competition of finished oil has made its profit margin increasingly small; in addition, the same standard is executed in China, so the difference of people’s view on finished oil quality is diminishing. Many factors result into the fierce competition in terminal markets. The finished oil operators often sacrifice enterprise profits and launch price war and promotion war so as to keep markets and defeat rivals.
Estimated by Ministry of Commerce of China, by 2013, there had been 97,465 gas stations, in which, CNPC has 20, 272 gas stations, accounting for 20.80%, Sinopec has 30,536 gas stations, accounting for 31.33%, and other gas stations of different ownership systems account for 48%.
Next step: Government should encourage gas station to conduct marketing services focusing on oil metering, quality and specification, support new refueling survives, such as IC card networking, improve non-oil businesses, such as comprehensive servicing area, mobile phone and bank card payment, supermarket etc, and further extend retail terminal services.
1. Overview of Gas Station Industry
1.1 Definition and Main Economic Types
1.2 Operation Models
1.2.1 Overseas Operation Model
1.2.2 Operation Model in China
1.3 Development History of Gas Station in China
1.3.1 From Extensive Operation to Intensive Operation
1.3.2 Mutual Promotion in Competition
1.3.3 Extension to a Variety of Business from a Single Species
1.3.4 From Price Competition to Brand Competition
2. Development Environment of Gas Station Industry in China
2.1 Oil Consumption Increases Steadily, Diesel-Gasoline Ratio is Reduced to the Lowest Point in History
2.2 Pricing Mechanism is Improved Further, Price Adjustment Frequency is Accelerated
2.3 Oil Quality Upgrade is Accelerated
2.4 Purchase, Sales and Storage of Finished Oil are Stable, Storage Trend takes on Converse-U Shape
2.5 Substitute Energy Develops Fast, Demand Scope Enlarges Constantly
2.6 Automobile Industry Keeps Growing Fast in China in 2014
2.6.1 In September, Automobile Sales Increased by 2.5% Over the Same Period of Last Year.
2.6.2 Output of New Energy Automobile Grows Fast
2.6.3 Market of Energy-saving Passenger Car Grows Fast
2.6.4 Economic Index of Key Enterprises in Auto Industry Grows Steadily
2.6.5 Automobile Export Continue Declining
3. Overall Development of Distribution Markets of Finished Oil
3.1 Number and Structure of Employees in Finished-oil Enterprises
3.1.1 Wholesale Enterprises
3.1.2 Storage Enterprises
3.1.3 Retail Enterprise
3.2 Basic Business Scale of Oil-operating Enterprises
3.3 Non-oil Business of Gas Station
3.4 Business Scale of Single Gas Station
3.5 Number of Gas Station in China
3.5.1 Ratio of Enterprises with Different System of Ownership
3.5.2 Rational Distribution
3.6. Existing Problems in Oil Circulation Industry
3.6.1 Network Layout Remains to Be Optimized
3.6.2 Modern Circulation Level Remains to Be Improved
3.6.3 Market Order Needs to Be Regulated
3.6.4 Development of Substitute Energy is Relatively Backward
3.7 Pattern and Main Business Mode of Terminal Market of Finished Oil
4. Business Performance of Gas Station Enterprises in China
4.1 China National Petroleum Corporation (CNPC)
4.1.1 Company Profile
4.1.2 Finished-oil Sales
4.1.3 Gas Station Development
4.1.4 Non-oil Business Development of Gas Station
4.2 China Petrochemical Corporation (Sinopec Group)
4.2.1 Company Profile
4.2.2 Finished-oil Sales
4.2.3 Gas Station Development
4.2.4 Non-oil Business Development of Gas Station
4.3 China National Offshore Oil Corporation (CNOOC)
4.3.1 Company Profile
4.3.2 Gas Station Development
4.3.3 Gas Station Planning
4.4 Sinochem Group
4.4.1 Company Profile
4.4.2 Gas Station Development
4.4.3 Gas Station Expansion Strategy
4.4.4 Non-oil Business Development
4.5 Operation of Private Gas Station
4.5.1 Profit Shrinks Increasingly
4.5.2 Development Is Restricted by Oil Quality
4.5.3 Low-price Competition Has Become History
5. Development of Foreign-Funded Gas Stations in China
5.1 Shell Group
5.1.1 Company Profile
5.1.2 Business Performance
5.1.3 Development of Gas Stations in China
5.2 BP
5.2.1 Company Profile
5.2.2 Business Performance
5.2.3 Development of Gas Stations in China
5.3 Total
5.3.1 Company Profile
5.3.2 Business Performance
5.3.3 Development of Gas Stations in China
5.3.4 Operation Management of Gas Stations in China
5.4 Exxon Mobil
5.4.1 Company Profile
5.4.2 Business Performance
5.4.3 Development of Gas Stations in China
6. Characteristics of Finished-oil Retail Market in American and Inspiration to Us
6.1 Main Characteristics
6.1.1 Brand Distribution: Main Retail Mode in Large Scale Enterprises
6.1.2 Non-oil Business: Main Profit Source of Gas Stations
6.1.3 Overall Popularization of Self-service Refueling
6.1.4 Fast Growth of Supermarket Gas Station
6.1.5 Flexible and Effective Employment of Staffs
6.2 Inspiration to Finished-oil Enterprises in China
6.2.1 Explore Actively Diverse Retail Modes
6.2.2 Accelerate Non-oil Business
6.2.3 Try out Self-service Refueling Steadily
6.2.4 Study on Possibilities of Cooperating with Supermarket Operators
6.2.5 Establish Scientific HR Management System
