At present, China’s overall power socket market scale is about CNY 11 billion, of which, the Bull brand accounts for the largest market share with 20% in China market. Other joint-venture brands such as Philips, Bilkin and some other first-tier international brands are OEM in China, but not imported from foreign countries directly. The differences of joint-venture brands and domestic brands are the differences on production lines, safety standards and materials. In general, the joint-venture brands own more advanced production line technology, higher safety standards and better raw materials. Currently, China’s power socket manufacturing industry can be divided into three levels: firstly, view functional products as the target, the level is high but the market share is low, the primary reason is the price; secondly, the middle-end products, the market share is obvious higher than the first category; thirdly, low-end and even the inferior products, the market share reaches as high as about 70%. As for the product technology maturity, currently, China has become the world’s power socket factory,... Research Beam Model: Research Beam Product ID: 114436 1800 USD New
Research on Power Socket Market in China, 2010-2015

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Research on Power Socket Market in China, 2010-2015

 
  • Category : Consumer Goods
  • Published On : July  2012
  • Pages : 70
 
 
At present, China’s overall power socket market scale is about CNY 11 billion, of which, the Bull brand accounts for the largest market share with 20% in China market. Other joint-venture brands such as Philips, Bilkin and some other first-tier international brands are OEM in China, but not imported from foreign countries directly. The differences of joint-venture brands and domestic brands are the differences on production lines, safety standards and materials. In general, the joint-venture brands own more advanced production line technology, higher safety standards and better raw materials.

Currently, China’s power socket manufacturing industry can be divided into three levels: firstly, view functional products as the target, the level is high but the market share is low, the primary reason is the price; secondly, the middle-end products, the market share is obvious higher than the first category; thirdly, low-end and even the inferior products, the market share reaches as high as about 70%.

As for the product technology maturity, currently, China has become the world’s power socket factory, a part of domestic brands which are represented by Hongyi have a certain competitiveness in the international market, the product technology can meet the technical standards of Europe and the United States and other advanced countries.

As far as the concerned factors of Chinese consumers, for the power socket products, the consumers most concerned about price, and then is quality, the third and fourth factors are brand and appearance respectively, the last factor is material. There are many enterprises in power socket industry, the product homogenization is serious and the product substitution is strong, thus, consumers are easy to produce cognitive alternative effect.

In general, due to the lack of technical level, macro-control, supervision and administration method in China’s power socket industry, the current overall management of the industry is a bit confusing; this seriously restricts the industrial sustainable development and improvement of the technical level. The main representations are the low product quality level and the flooded of inferior products. Doubled with the fierce market competition, the price system of power socket products is highly irregular. The prices of high-end products and the of low-end products often have a gap of several times, several ten times and even a hundred times, and led to the fierce competitions for market share among enterprises.

1. Overview of China’s Power Socket Product
1.1 Definition, Material and Classification
1.1.1 Definition
1.1.2 Material and Classification
1.2 History of Development

2. Development Situation of World Major Countries and Regions on Power Socket Industry
2.1 Development Situation in America
2.2 Market Overview of European Regions
2.3 Market Overview of South Korea

3. Environment of China’s Power Socket Industry
3.1 Economic Development Environment in China
3.1.1 Analysis of GDP
3.1.2 Analysis of Fixed Assets Investment
3.1.3 Analysis of Import and Export Trade
3.1.4 Prospect of Macro Economic Development in China
3.2 Relevant Industry Policies, Standards, Laws and Regulations
3.2.1 Relevant Policy Regulations in China
3.2.2 Relevant Policy Regulations in Foreign Countries

4. Characteristics of Power Socket
4.1 Concentration and Forecast
4.1.1 Regional Concentration
4.1.2 Import and Export Concentration
4.1.3 Market Concentration
4.2 SWOT
4.2.1 Strength
4.2.2 Weakness
4.2.3 Opportunity
4.2.4 Threat
4.3 Market Entry and Exit
4.4 Substitute

5. Development of China’s Power Socket Market
5.1 Market Situation and Forecast
5.1.1 Development History
5.1.2 Market Situation and Forecast
5.2 Output and Forecast of China’s Power Socket Product
5.2.1 Scale of Overall Production Capacity
5.2.2 Production Region Distribution
5.2.3 Output, 2009-2011
5.3 Market Demand and Forecast of China’s Power Socket
5.3.1 Characteristics of Demand
5.3.2 Major Regions Distribution
5.4 Consumption and Forecast
5.5 Price Trend
5.5.1 Price Change, 2009-2012
5.5.2 Current Market Price
5.5.3 Factors of Affecting Price
5.5.4 Future Price Trend
5.6 Problems of Industry Development

6. Development Characteristics of China’s Power Socket Industry
6.1 Development Characteristics
6.2 SWOT

7. Import and Export of China’s Power Socket Product?85366900?
7.1 Import
7.2 Export
7.3 Characteristics of Import and Export

8. Technical Development of China’s Power Socket Product
8.1 Current Technical Development Situation
8.2 Technical Maturity
8.3 Technical Gap between Domestic Product and Overseas Product
8.4 Strategy of Improving Technology

9. Domestic Major Enterprises of Power Socket
9.1 Ningbo Hongyi Investment Holding Co., Ltd
9.2 Cixi Bull Electric Co., Ltd
9.3 CHINT Electrics Co., Ltd
9.4 Beijing Top Electric Co., Ltd
9.5 Feidiao Electrical Appliances Group Co., Ltd

10. Investment Suggestion of Power Socket
10.1 Investment Environment
10.2 Investment Risk
10.3 Investment Suggestion

11. Future Development Forecast and Investment Prospect of China’s Power Socket
Industry
11.1 Future Development Trend
11.1.1 Future Development
11.1.2 Future Technical Development Direction
11.2 Forecast of Operation Conditions, 2012-2015
11.2.1 Forecast of Total Industrial Output Value, 2012-2015
11.2.2 Forecast of Sales Revenue, 2012-2015

12. Investment Suggestions and Opinions of Industry Experts on China’s Power
Socket Industry
12.1 Investment Opportunity
12.1.1 Strong Economic Growth Rate of China supports the Industry
12.1.2 Competitive Advantage of Enterprises in Crisis
12.1.3 Financial Crisis Accelerates the Survival of the Fittest
12.2 Investment Risk
12.2.1 Risk of Horizontal Competition
12.2.2 Risk of Macro-Control
12.2.3 Risk of Supply and Demand Fluctuation
12.2.4 Risk of Operation Management
12.3 Coping Strategy of Enterprise
12.3.1 To Strengthen Technical Innovation and Quality Control, and Develop Green
Manufacturing
12.3.2 To Improve Awareness of Certificate and Be Geared to International
Standards
12.3.3 To Adjust the Industrial Structure and Enhance Added Value of Product
12.3.4 Professional Brand Establishment
12.3.5 To Establish Long-term Strategic Planning
12.4 Implementation of Key Account Strategy
12.4.1 Necessity
12.4.2 Reasonable Establishment of Key Account
12.4.3 Marketing Strategy to the Key Account
12.4.4 To Strengthen the Management of Key Account
12.4.5 Key Problems to Be Resolved for Implementing the Key Account Strategy