Synopsis
“Retailing in China – Market Summary & Forecasts”, report, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments across key channels in China. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, new online and technology trends, the competitive landscape across product segments, and detail of key retailers.
Scope
• “Retailing in China – Market Summary & Forecasts” is a detailed industry report providing comprehensive analysis of the emerging trends, forecasts and opportunities in China’s retail market
• The report is a result of a thorough analysis of consumer trends, changing economic and population factors, and the influence of internet and technology in the retail industry.
• The report provides both qualitative and quantitative insights of the changing retail dynamics across various product segments across different channels; with in-depth analysis of 26 product categories and 17 retail channels.
• It provides an overview of key retailers operating across the main product segments and their presence across channels
Summary
• Strong economic growth and the move to become a consumer led economy will be just one factor driving significant growth in Chinese retail sales to 2018.
• A changing shopping mode- from functional, deal driven to emotional, status driven, is creating new opportunities for both value for money and premium products.
• Presence in the online channel will be a key factor over the next five years, as online retail sales witness high growth.
• The success of international fashion brands opens up new opportunities for international mass market and value led brands in clothing and footwear in China.
• The food & grocery segment will continue to be dominated by local players.
• The high growth in the jewelry, watches and accessories segment will witness increased competition.
Reasons To Buy
• The report provides a comprehensive overview of the Chinese retail market for companies already operating in and those wishing to enter the Chinese market.
• Understand which channels and products will be the major winners and losers over the coming years and plan accordingly, with a comprehensive coverage covering of 26 products, across 12 product sectors that include: Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Personal Care, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Sports and Leisure Equipment, Luggage and Leather Goods
• Benefit from a detailed analysis of vital economic and population trends, key consumer and technology trends influencing the retail market.
• Monitor the competitive landscape with the analysis of key international and domestic players in each of the 12 product sectors.
List Of Content
1 Introduction
1.1 What is this Report About?
2 Executive Summary & Outlook
3 Market Context
3.1 A strong economy with major growth potential for retailers
3.1.1 Resilient GDP growth makes China 2nd largest global economy
3.1.2 Widening social welfare provisions should free up high savings levels
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Wage growth above inflation
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail
4 Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
5 Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favorable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market
6 Internet & technology
6.1 Broadband, Mobile Phone, and Internet Users
7 Retail Topline
7.1 Total Retail
7.1.1 Retail sales value and growth
7.1.2 Online Sales & Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail – Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Personal Care
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Personal Care
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports & Leisure equipment retailers
9.11 Jewelry, watches and accessories retailers
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 – 2018
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Table
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: Key Clothing Retailers in China
Table 3: Key Footwear Retailers in China
Table 4: Key Books, News and Stationery Retailers in China
Table 5: Key Electrical and Electronics Retailers in China
Table 6: Key Food and Grocery Retailers in China
Table 7: Key Personal Care Retailers in China
Table 8: Key Furniture and Floor Coverings Retailers in China
Table 9: Key Home and Garden Products Retailers in China
Table 10: Key Music, Video and Entertainment Retailers in China
Table 11: Key Sports & Leisure equipment Retailers in China
Table 12: Key Jewelry, watches, and accessories Retailers in China
Table 13: Key Luggage and Leather Goods Retailers in China
Table 14: China Exchange Rate CNY–USD (Annual Average), 2008–2013
Table 15: China Exchange Rate CNY–USD (Annual Average), 2014–2018 Forecasts
Table 16: Conlumino Retail Channel Definitions
Table 17: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ Billion), 2007–2013e
Figure 2: Growth Rate of GDP (%), 2007–2013e
Figure 3: Forecasts for GDP Value and Growth (US$ Billion, %) 2013–2018
Figure 4: Household Savings Rate as Share of GDP (%), 2003–2013
Figure 5: Share of Employment by Sector (% of Total Labor Force), 2003&2013e
Figure 6: Unemployment Rate (% of Total Labor Force), 2003–2013e
Figure 7: Wage & Inflation Growth Rates (%), 2003–2013
Figure 8: Household Consumption Expenditure of China (US$ Billion), 2003–2013
Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2013
Figure 10: Growth of Household Consumption Expenditure (%), 2003–2013e
Figure 11: Disposable Income Value (CNY) 2003 and 2013
Figure 12: Rural and Urban Populations (millions) 2003, 2013 and 2018
Figure 13: Total Population and Growth Rate (Millions, %), 2003–2018
Figure 14: Population Split by Gender (%), 2013and2018
Figure 15: Population Split by Age Group (%), 2013 and 2018
Figure 16: Per Capita Spend on Retail (CNY), 2005and 2013
Figure 17: Per Capita Spend on Retail by Age Group (%), 2005and 2013
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2010-2014
Figure 20: Single Day sales 2009-2013
Figure 21: M-tailing in China
Figure 22: Prime Destination for Chinese Tourists Bar charts 2003 and 2013 E
Figure 23: Major Cities with High Spend on Retail
Figure 24: Key Components of Doing Business in China Matrix
Figure 25: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 26:Key Market Entry Requirements for China 2013
Figure 27:Total Number of Fixed Broadband Users and Penetration (Millions, %), 2003–2013
Figure 28:Forecast of Number of Fixed Broadband Users and Penetration (Millions, %), 2013–2018
Figure 29:Total Number of Mobile Phone Users and Penetration (Millions, %), 2003–2013
Figure 30:Total Number of Internet Users and Growth Rate (Millions,%), 2003–2013
Figure 31: Penetration of Social Network among Internet Users (%)
Figure 32:Augmented Reality Supermarkets from Yihodian
Figure 33: Retail Sales Value and Growth (CNY Billion, %) 2005–2013
Figure 34: Retail Sales as % of Total Consumer Spend (%), 2005 and 2013
Figure 35: Total Retail Sales and Growth Rate (CNY Billion, %), 2013 & 2018
Figure 36: Online Sales and Growth Rate (CNY Billion, %) 2013-2018
Figure 37: Share of Key Product Sectors (%), 2013 and 2018
Figure 38: Growth Rate of Key Product Sectors vs Growth of Total Retail (%), 2013–2018
Figure 39: Value Growth of Key Product Sectors (CNY Billion), 2013–2018
Figure 40: Spend Per Channel 2013and 2018
Figure 41: Online Penetration of Key Product Sectors (%), 2013
Figure 42: Online Penetration of Key Product Sectors (%), 2018
Figure 43: Share of Clothing in overall Retail 2013 and 2018
Figure 44: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2013-2018
Figure 45: Spend per Head on Clothing 2013 and 2018
Figure 46: Share of Clothing by Women’s Wear, Men’s Wear and Children’s Wear 2013 and 2018
Figure 47: Women’s Wear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 48: Men’s Wear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 49: Children’s Wear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 50: Online Spend in Clothing 2013-2018
Figure 51: Online Share of Total Clothing Spend 2013 and 2018
Figure 52: Spending per Channel in Clothing (%) 2013 and 2018
Figure 53: Share of Footwear in overall Retail 2013 and 2018
Figure 54: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2013-2018
Figure 55: Spend per Head on Footwear 2013 and 2018
Figure 56: Share of Footwear by Women’s Footwear, Men’s Footwear and Children’s Footwear 2013
Figure 57: Women’s Footwear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 58: Men’s Footwear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 59: Children’s Footwear Sales Value and Growth (CNY Billion, %) 2013-2018
Figure 60: Online Spend in Footwear 2013-2018
Figure 61: Online Share of total Footwear Spend 2013 and 2018
Figure 62: Spending per Channel in Footwear (%) 2013 and 2018
Figure 63: Share of Books, News and Stationery in overall Retail 2013 and 2018
Figure 64: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2013-2018
Figure 65: Spend per Head on Books, News and Stationery 2013 and 2018
Figure 66: Online Spend in Books, News and Stationery 2013-2018
Figure 67: Online Share of total Books, News and stationery Spend 2013 and 2018
Figure 68: Spending per Channel in Books, News and stationery (%) 2013 and 2018
Figure 69: Share of Electrical and Electronics in overall Retail 2013 and 2018
Figure 70: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2013-2018
Figure 71: Spend per Head on Electrical and Electronics 2013 and 2018
Figure 72: Online Spend in Electrical and Electronics 2013-2018
Figure 73: Online Share of total Electrical and Electronics Spend 2013 and 2018
Figure 74: Spending per Channel in Electrical and Electronics (%) 2013 and 2018
Figure 75: Share of Food and Grocery in overall Retail 2013 and 2018
Figure 76: Retail Sales Value and Growth (CNY Billion, %) of Food and Grocery 2013-2018
Figure 77: Spend per Head on Food and Grocery 2013 and 2018
Figure 78: Online Spend in Food and Grocery 2013-2018
Figure 79: Online Share of total Food and Grocery Spend 2013 and 2018
Figure 80: Spending per Channel in Food and Grocery (%) 2013 and 2018
Figure 81: Share of Personal Care in overall Retail 2013 and 2018
Figure 82: Retail Sales Value and Growth (CNY Billion, %) of Personal Care 2013-2018
Figure 83: Spend per Head on Personal Care 2013 and 2018
Figure 84: Online Spend in Personal Care 2013-2018
Figure 85: Online Share of total Personal Care Spend 2013 and 2018
Figure 86: Spending per Channel in Personal Care (%) 2013 and 2018
Figure 87: Share of Furniture and Floor Coverings in overall Retail 2013 and 2018
Figure 88: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2013-2018
Figure 89: Spend per Head on Furniture and Floor Coverings 2013 and 2018
Figure 90: Online Spend in Furniture and Floor Coverings 2013-2018
Figure 91: Online Share of total Furniture and Floor Coverings Spend 2013 and 2018
Figure 92: Spending per Channel in Furniture and Floor Coverings (%) 2013 and 2018
Figure 93: Share of Home and Garden Products in overall Retail 2013 and 2018
Figure 94: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2013-2018
Figure 95: Spend per Head on Home and Garden Products 2013 and 2018
Figure 96: Online Spend in Home and Garden Products 2013-2018
Figure 97: Online Share of total Home and Garden Products Spend 2013 and 2018
Figure 98: Spending per Channel in Home and Garden Products (%) 2013 and 2018
Figure 99: Share of Music, Video and Entertainment Software in overall Retail 2013 and 2018
Figure 100: Retail Sales Value and Growth (CNY Billion, %) of Music, Video and Entertainment Software 2013-2018
Figure 101: Spend per Head on Music, Video and Entertainment Software 2013 and 2018
Figure 102: Online Spend in Music, Video and Entertainment Software 2013–2018
Figure 103: Online Share of total Music, Video and Entertainment Software Spend 2013 and 2018
Figure 104: Spending per Channel in Music, Video and Entertainment Software (%) 2013 and 2018
Figure 105: Share of Sports and Leisure Equipment in overall Retail 2013 and 2018
Figure 106: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2013-2018
Figure 107: Spend per Head on Sports and Leisure Equipment 2013 and 2018
Figure 108: Online Spend in Sports and Leisure Equipment 2013-2018
Figure 109: Online Share of total Sports and Leisure Equipment Spend 2013 and 2018
Figure 110: Spending per Channel in Sports and Leisure Equipment (%) 2013 and 2018
Figure 111: Share of Jewelry, Watches and Accessories in overall Retail 2013 and 2018
Figure 112: Retail Sales Value and Growth (CNY Billion, %) of Jewelry, Watches and Accessories 2013-2018
Figure 113: Spend per Head on Jewelry, Watches and Accessories 2013 and 2018
Figure 114: Online Spend in Jewelry, Watches and Accessories 2013-2018
Figure 115: Online Share of total Jewelry, Watches and Accessories Spend 2013 and 2018
Figure 116: Spending per Channel in Jewelry, Watches and Accessories (%) 2013 and 2018
Figure 117: Share of Luggage and Leather Goods in overall Retail 2013 and 2018
Figure 118: Retail Sales Value and Growth (CNY Billion, %) of Luggage and Leather Goods 2013-2018
Figure 119: Spend per Head on Luggage and Leather Goods 2013 and 2018
Figure 120: Online Spend in Luggage and Leather Goods 2013-2018
Figure 121: Online Share of total Luggage and Leather Goods Spend 2013 and 2018
Figure 122: Spending per Channel in Luggage and Leather Goods (%) 2013 and 2018
Figure 123: Major Domestic Retailers in China
Figure 124: Major International Retailers in China
Figure 125: The Triangulated Market Sizing Methodology
