Summary The Italian economy has been reeling under economic strain since the third quarter of 2011 and the country's GDP witnessed a sluggish growth of 0.4% in 2014 as compared to 2013 to reach EUR1,616 billion. However shoppers continue to remain cautious about retail expenditure due to the financial crisis and the political instability in the country. Retail sales fell by -0.4% in 2014 to reach EUR 332 billion, as shoppers remained cautious with spending. However, despite weak economic projections, there are some positive signs that indicate that there is a stabilization of business conditions in the country, and a hope for return to a growth trajectory. The retail sales are forecasted to reach EUR344 billion in 2019 growing at a CAGR of 0.74%. Key Findings - A surge in the number of internet and social media users will have a positive impact on the retail sector - Declining growth rates and increase in the aging population might hamper the growth of retail sector - Retailers continue to strategize on multi-channel convergences to make... Research Beam Model: Research Beam Product ID: 325687 4950 USD New
Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019
 
 

Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

  • Category : Retail
  • Published On : August   2015
  • Pages : 128
  • Publisher : Conlumino
 
 
 
Summary
The Italian economy has been reeling under economic strain since the third quarter of 2011 and the country's GDP witnessed a sluggish growth of 0.4% in 2014 as compared to 2013 to reach EUR1,616 billion. However shoppers continue to remain cautious about retail expenditure due to the financial crisis and the political instability in the country. Retail sales fell by -0.4% in 2014 to reach EUR 332 billion, as shoppers remained cautious with spending. However, despite weak economic projections, there are some positive signs that indicate that there is a stabilization of business conditions in the country, and a hope for return to a growth trajectory. The retail sales are forecasted to reach EUR344 billion in 2019 growing at a CAGR of 0.74%.

Key Findings
- A surge in the number of internet and social media users will have a positive impact on the retail sector

- Declining growth rates and increase in the aging population might hamper the growth of retail sector

- Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy

- Food and grocery captures the largest share of retail spending (56.7%), followed by Clothing.

- Increasing inbound tourists are offering growth opportunities to the retail sector

Synopsis
“Retailing in Italy - Market Summary and Forecasts, 2014-2019” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Italian retail environment. In addition, it analyses the key consumer trends influencing the Italian retail industry.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, Technology innovations and other macroeconomic factors.

- Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy
- Gain a comprehensive knowledge on 26 products across 12 product sectors in the Italian retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the retail market

- Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

- Analysis of key international and domestic players operating in the Italian retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy with a rising unemployment and growing debt levels
3.1.1 Italian economy shows signs of modest recovery after two years of recession
3.1.2 Households rebuild their savings influenced by gloomy economic conditions
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Threat of deflation is a concern for the Italian economy
3.1.5 Ongoing fiscal austerity and rising unemployment impacts the household consumption
3.2 Italy's population growth rate declines due to economic downturn
4 Italian Shoppers
5 Doing Business in Italy
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Jobs Act set to bring in labor market reform
5.3 Stability Law 2015 may have negative impact on retailers
5.4 Taxation in Italy
5.4.1 Corporate income tax
5.4.2 Withholding tax
5.4.3 Indirect tax
5.4.4 Value added tax (VAT)
6 Internet and Technology
6.1 Internet is growing gradually with more and more consumers going online every day
6.2 Plans of the government set to fuel the broadband growth
6.3 M-commerce augments online retail growth in the country
6.3.1 Social Media Penetration in Italy
6.4 Technology Trends
6.4.1 Vege group introduces beacon Technology to enhance customer engagement
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News, and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video, and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches, and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2009-2014
Table 2: Italy Clothing Retail Sales (EUR million), by Product Sub-Category, 2014-2019
Table 3: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2009-2014
Table 4: Italy Footwear Retail Sales (EUR million), by Product Sub-Category, 2014-2019
Table 5: Major Domestic Retailers in Italy
Table 6: Major International Retailers in Italy
Table 7: Key Clothing Retailers in Italy
Table 8: Key Footwear Retailers in Italy
Table 9: Key Books, News, and Stationery Retailers in Italy
Table 10: Key Electrical and Electronics Retailers in Italy
Table 11: Key Food and Grocery Retailers in Italy
Table 12: Key Health and Beauty Retailers in Italy
Table 13: Key Furniture and Floor Coverings Retailers in Italy
Table 14: Key Home and Garden Retailers in Italy
Table 15: Key Music, Video, and Entertainment Retailers in Italy
Table 16: Key Sports and Leisure equipment Retailers in Italy
Table 17: Key Jewelry, watches and accessories Retailers in Italy
Table 18: Key Luggage and Leather Goods Retailers in Italy
Table 19: Italy Exchange Rate EUR-USD (Annual Average), 2009-2014
Table 20: Italy Exchange Rate EUR-USD (Annual Average), 2015-2019 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (EUR billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (EUR billion, %),2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Italy (EUR billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 17: Per Capita Spend (EUR) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Consumer Confidence Index from 2011-2014
Figure 19: Tourist arrivals to Italy, (in thousands),2009 and 2014
Figure 20: Social Network users and Penetration, Jan-2015
Figure 21: Rise in aging population and median age to affect overall consumer spending
Figure 22: Key Components of Doing Business in Italy
Figure 23: Total Number of Internet Users and Growth Rate (millions,%), 2014-2019
Figure 24: Total Number of Fixed Broadband Users and Penetration (millions, %), 2014-2019
Figure 25: Total Number of Mobile Phone Users and Penetration (millions, %), 2014-2019
Figure 26: Beacon Technology in Vege supermarkets
Figure 27: Retail Sales Value and Growth (EUR billion, %), 2006-2014
Figure 28: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 29: Total Retail Sales and Growth Rate(EUR billion, %), 2014 and 2019
Figure 30: Online Sales and Growth Rate (EUR billion, %) 2014-2019
Figure 31: Share of Key Product Sectors (%), 2014 and 2019
Figure 32: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
Figure 33: Value Growth of Key Product Sectors (EUR billion), 2014-2019
Figure 34: Spend Per Channel, 2014 and 2019
Figure 35: Online Penetration of Key Product Sectors (%), 2014
Figure 36: Online Penetration of Key Product Sectors (%), 2019
Figure 37: Share of Clothing in overall Retail 2014 and 2019
Figure 38: Retail Sales Value and Growth (EUR billion, %) of Clothing 2014-2019
Figure 39: Spend per Head on Clothing 2014 and 2019
Figure 40: Share of Clothing by Womenswear, Menswear and Childrenswear 2014 and 2019
Figure 41: Womenswear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 42: Menswear Sales Value and Growth (EUR billion, %) 2014-2019
Figure 43: Childrenswear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 44: Online Spend in Clothing and Growth (EUR billion, %), 2014-2019
Figure 45: Online Share of Total Clothing Spend 2014 and 2019
Figure 46: Spending per Channel in Clothing (%) 2014 and 2019
Figure 47: Share of Footwear in Total Retail Sales, 2014 and 2019
Figure 48: Retail Sales Value and Growth (EUR billion, %) of Footwear, 2014-2019
Figure 49: Spend per Head on Footwear, 2014 and 2019
Figure 50: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
Figure 51: Women's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 52: Men's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 53: Children's Footwear Sales Value and Growth (EUR billion, %), 2014-2019
Figure 54: Online Spend in Footwear and Growth (EUR billion, %), 2014-2019
Figure 55: Online Share of Total Footwear Spend, 2014 and 2019
Figure 56: Spending per Channel in Footwear (%) 2014 and 2019
Figure 57: Share of Books, News, and Stationery in overall Retail, 2014 and 2019
Figure 58: Retail Sales Value and Growth (EUR billion, %) of Books, News, and Stationery, 2014-2019
Figure 59: Spend per Head on Books, News, and Stationery, 2014 and 2019
Figure 60: Online Spend in Books, News, and Stationery and Growth (EUR billion, %), 2014-2019
Figure 61: Online Share of total Books, News, and Stationery Spend, 2014 and 2019
Figure 62: Spending per Channel in Books, News, and Stationery (%) 2014 and 2019
Figure 63: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
Figure 64: Retail Sales Value and Growth (EUR billion, %) of Electrical and Electronics, 2014-2019
Figure 65: Spend per Head on Electrical and Electronics, 2014 and 2019
Figure 66: Online Spend in Electrical and Electronics and Growth (EUR billion, %), 2014-2019
Figure 67: Online Share of total Electrical and Electronics Spend, 2014 and 2019
Figure 68: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 69: Share of Food and Grocery in Total Retail Sales, 2014 and 2019
Figure 70: Retail Sales Value and Growth (EUR billion, %) of Food and Grocery, 2014-2019
Figure 71: Spend per Head on Food and Grocery, 2014 and 2019
Figure 72: Online Spend in Food and Grocery (EUR billion, %) 2014-2019
Figure 73: Online Share of total Food and Grocery Spend, 2014 and 2019
Figure 74: Spending per Channel in Food and Grocery (%), 2014 and 2019
Figure 75: Share of Personal Care in Total Retail Sales, 2014 and 2019
Figure 76: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty, 2014-2019
Figure 77: Spend per Head on Health and Beauty, 2014 and 2019
Figure 78: Online Spend and Growth (EUR billion, %)in Health and Beauty, 2014-2019
Figure 79: Online Share of total Health and Beauty Spend, 2014 and 2019
Figure 80: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 81: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
Figure 82: Retail Sales Value and Growth (EUR billion, %) of Furniture and Floor Coverings, 2014-2019
Figure 83: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
Figure 84: Online Spend and Growth (EUR billion, %)in Furniture and Floor Coverings, 2014-2019
Figure 85: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
Figure 86: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
Figure 87: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
Figure 88: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014-2019
Figure 89: Spend per Head on Home and Garden Products, 2014 and 2019
Figure 90: Online Spend and Growth (EUR billion, %) in Home and Garden Products, 2014-2019
Figure 91: Online Share of total Home and Garden Products Spend, 2014 and 2019
Figure 92: Spending per Channel in Home and Garden Products (%), 2014 and 2019
Figure 93: Share of Music, Video, and Entertainment Software in Total Retail Sales, 2014 and 2019
Figure 94: Retail Sales Value and Growth (EUR billion, %) of Music, Video, and Entertainment Software, 2014-2019
Figure 95: Spend per Head on Music, Video, and Entertainment Software, 2014 and 2019
Figure 96: Online Spend and Growth (EUR billion, %) in Music, Video, and Entertainment Software, 2014-2019
Figure 97: Online Share of total Music, Video, and Entertainment Software Spend 2014 and 2019
Figure 98: Spending per Channel in Music, Video, and Entertainment Software (%), 2014 and 2019
Figure 99: Share of Sports and Leisure Equipment in Total Retail Sales, 2014 and 2019
Figure 100: Retail Sales Value and Growth (EUR billion, %) of Sports and Leisure Equipment, 2014-2019
Figure 101: Spend per Head on Sports and Leisure Equipment, 2014 and 2019
Figure 102: Online Spend and Growth (EUR billion, %) in Sports and Leisure Equipment, 2014-2019
Figure 103: Online Share of Total Sports and Leisure Equipment Spend, 2014 and 2019
Figure 104: Spending per Channel in Sports and Leisure Equipment (%), 2014 and 2019
Figure 105: Share of Jewelry, Watches, and Accessories in Total Retail Sales, 2014 and 2019
Figure 106: Retail Sales Value and Growth (EUR billion, %) of Jewelry, Watches, and Accessories , 2014-2019
Figure 107: Spend per Head on Jewelry, Watches, and Accessories , 2014 and 2019
Figure 108: Online Spend and Growth (EUR billion, %) in Jewelry, Watches, and Accessories , 2014-2019
Figure 109: Online Share of total Jewelry, Watches, and Accessories Spend, 2014 to 2019
Figure 110: Spending per Channel in Jewelry, Watches, and Accessories (%), 2014 and 2019
Figure 111: Share of Luggage and Leather Goods in Total Retail Sales, 2014 and 2019
Figure 112: Retail Sales Value and Growth (EUR billion, %) of Luggage and Leather Goods, 2014-2019
Figure 113: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 114: Online Spend and Growth (EUR billion, %) in Luggage and Leather Goods, 2014-2019
Figure 115: Online Share of total Luggage and Leather Goods Spend, 2014 and 2019
Figure 116: Spending per Channel in Luggage and Leather Goods (%), 2014 and 2019
Figure 117: The Triangulated Market Sizing Methodology
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