Summary
The retail sector in Japan is expected to witness sluggish growth over the next few years, as several factors hold back growth prospects in the country. The retail sector grew by 1.2% in 2014 and is estimated to grow at a sluggish CAGR of 0.2% over the next five years. Consumers are increasingly looking for value and convenience. The increasing number of single households and an aging population are forcing retailers to adapt to these new demands from consumers.
Key Findings
- Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy
- Food and grocery captures the largest share of retail spending (56.3%), followed by home and garden products.
- Rising internet penetration (90.6%) and increasing accessibility through mobile devices will open doors to mobile shopping
- Value seeking consumers are driving the sales of private labels brands, and retailers are actively launching private label brands to drive growth.
- Increasing inbound tourists and the efforts of the tourism department are boosting the retail sales in the country
Synopsis
“Retailing in Japan - Market Summary and Forecasts, 2014-2019” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Japan retail environment. In addition, it analyses the key consumer trends influencing the Japan retail industry.
What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Market insights based on consumer trends, changing economic and demographic factors, Technology innovations and other macroeconomic factors.
- Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
- Gain a comprehensive knowledge on 26 products across 12 product sectors in the Japan retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and Technology trends influencing the retail market
- Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
- Analysis of key international and domestic players operating in the Japan retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy continues to pose new challenges to retailers
3.1.1 Sluggish economic growth constricting retail spend
3.1.2 Falling household saving indicates high spending levels
3.1.3 Service sector leads with better employment opportunities
3.1.4 Japan moves out of deflation, a good sign for the retail sector
3.1.5 Financial burdens suppressing household spending
3.2 Japan's elderly creating new opportunities for the retailers
4 Japanese Shoppers
4.1 Private labels are finding increasing adoption
4.2 Increasing spend by older customers- A positive sign for retailers
4.3 Retailers respond to increasing demand for convenience by customers
4.4 Changing consumer buying behavior with rising working women and smaller households
4.5 Rising tourist arrivals spurs retail growth in Japan
5 Doing Business in Japan
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 New legislation to permit 10,000 new tax-free shops in the country
5.3 New food labeling law came into force in 2015
5.4 Taxation in Japan
5.4.1 Corporate Tax
5.4.2 Consumption tax
6 Internet and Technology
6.1 Broadband, Mobile Phone, and Internet Users
6.1.1 Social Media Penetration in Japan
6.2 Technology Trends
6.2.1 Fashion retailers are installing interactive displays to attract customers
6.2.2 Near Field Communication is changing how retailers interact with customers
6.2.3 Retailers are employing social media to attract and retain customers
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales andGrowth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: Japan Clothing Retail Sales (JPY billion), by Product Sub-Category, 2009-2014
Table 2: Japan Clothing Retail Sales (JPY billion), by Product Sub-Category, 2014-2019
Table 3: Japan Footwear Retail Sales (JPY billion), by Product Sub-Category, 2009-2014
Table 4: Japan Footwear Retail Sales (JPY billion), by Product Sub-Category, 2014-2019
Table 5: Major Domestic Retailers in Japan
Table 6: Major International Retailers in Japan
Table 7: Key Clothing Retailers in Japan
Table 8: Key Footwear Retailers in Japan
Table 9: Key Books, News and Stationery Retailers in Japan
Table 10: Key Electrical and Electronics Retailers in Japan
Table 11: Key Food and Grocery Retailers in Japan
Table 12: Key Health and Beauty Retailers in Japan
Table 13: Key Furniture and Floor Coverings Retailers in Japan
Table 14: Key Home and Garden Products Retailers in Japan
Table 15: Key Music, Video and Entertainment Retailers in Turkey
Table 16: Key Sports and Leisure equipment Retailers in Japan
Table 17: Key Jewelry, watches and accessories Retailers in Japan
Table 18: Key Luggage and Leather Goods Retailers in Turkey
Table 19: Japan Exchange Rate JPY-USD (Annual Average), 2009-2014
Table 20: Japan Exchange Rate JPY-USD (Annual Average), 2015-2019 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (JPY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (JPY billion, %), 2014-2019
Figure 5: Household Net Saving Rate (% of Disposable Household Income), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Japan (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail(JPY), 2006 and 2014
Figure 17: Per Capita Spend (JPY)and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Major retailers and their private label products
Figure 19: Rising share of elderly population in Japan
Figure 20: Convenience seeking customers
Figure 21: Percentage of Private Households by Family Type
Figure 22: Tourist arrivals to Japan, (in thousands), 2009 and 2014
Figure 23: Major Cities with High Spend on Retail
Figure 24: Key Components of Doing Business in Japan
Figure 25: Total Number of Fixed Broadband Users and Penetration (millions, %), 2004-2014
Figure 26: Total Number of Mobile Phone Subscriptions and Penetration (millions, %), 2004-2014
Figure 27: Total Number of Internet Users and Growth Rate (millions,%), 2004-2014
Figure 28: Social media usage in Japan, December 2014
Figure 29: Interactive displays by fashion retailers
Figure 30: NFC used in marketing campaigns
Figure 31: Retailers using social media
Figure 32: Retail Sales Value and Growth (JPY billion, %), 2006-2014
Figure 33: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 34: Total Retail Sales and Growth Rate(JPY billion, %), 2014 and 2019
Figure 35: Online Sales and Growth Rate (JPY billion, %) 2014-2019
Figure 36: Share of Key Product Sectors (%), 2014 and 2019
Figure 37: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
Figure 38: Value Growth of Key Product Sectors (JPY billion), 2014-2019
Figure 39: Spend Per Channel, 2014 and 2019
Figure 40: Online Penetration of Key Product Sectors (%), 2014
Figure 41: Online Penetration of Key Product Sectors (%), 2019
Figure 42: Share of Clothing in overall Retail 2014 and 2019
Figure 43: Retail Sales Value and Growth (JPY billion, %) of Clothing 2014-2019
Figure 44: Spend per Head on Clothing 2014 and 2019
Figure 45: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2014 and 2019
Figure 46: Women's Wear Sales Value and Growth (JPY billion, %) 2014-2019
Figure 47: Men's Wear Sales Value and Growth (JPY billion, %) 2014-2019
Figure 48: Children's Wear Sales Value and Growth (JPY billion, %), 2014-2019
Figure 49: Online Spend in Clothing and Growth (JPY billion, %), 2014-2019
Figure 50: Online Share of Total Clothing Spend 2014 and 2019
Figure 51: Spending per Channel in Clothing (%) 2014 and 2019
Figure 52: Share of Footwear in Total Retail Sales, 2014 and 2019
Figure 53: Retail Sales Value and Growth (JPY billion, %) of Footwear, 2014-2019
Figure 54: Spend per Head on Footwear, 2014 and 2019
Figure 55: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
Figure 56: Women's Footwear Sales Value and Growth (JPY billion, %), 2014-2019
Figure 57: Men's Footwear Sales Value and Growth (JPY billion, %), 2014-2019
Figure 58: Children's Footwear Sales Value and Growth (JPY billion, %), 2014-2019
Figure 59: Online Spend in Footwear and Growth (JPY billion, %), 2014-2019
Figure 60: Online Share of Total Footwear Spend, 2014 and 2019
Figure 61: Spending per Channel in Footwear (%) 2014 and 2019
Figure 62: Share of Books, News and Stationery in overall Retail, 2014 and 2019
Figure 63: Retail Sales Value and Growth (JPY billion, %) of Books, News and Stationery, 2014-2019
Figure 64: Spend per Head on Books, News and Stationery, 2014 and 2019
Figure 65: Online Spend in Books, News and Stationery and Growth (JPY billion, %), 2014-2019
Figure 66: Online Share of total Books, News and stationery Spend, 2014 and 2019
Figure 67: Spending per Channel in Books, News and stationery (%) 2014 and 2019
Figure 68: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
Figure 69: Retail Sales Value and Growth (JPY billion, %) of Electrical and Electronics, 2014-2019
Figure 70: Spend per Head on Electrical and Electronics, 2014 and 2019
Figure 71: Online Spend in Electrical and Electronics and Growth (JPY billion, %), 2014-2019
Figure 72: Online Share of total Electrical and Electronics Spend, 2014 and 2019
Figure 73: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 74: Share of Food and Grocery in Total Retail Sales, 2014 and 2019
Figure 75: Retail Sales Value and Growth (JPY billion, %) of Food and Grocery, 2014-2019
Figure 76: Spend per Head on Food and Grocery, 2014 and 2019
Figure 77: Online Spend in Food and Grocery (JPY billion, %) 2014-2019
Figure 78: Online Share of total Food and Grocery Spend, 2014 and 2019
Figure 79: Spending per Channel in Food and Grocery (%), 2014 and 2019
Figure 80: Share of Health and Beauty in Total Retail Sales, 2014 and 2019
Figure 81: Retail Sales Value and Growth (JPY billion, %) of Health and Beauty, 2014-2019
Figure 82: Spend per Head on Health and Beauty, 2014 and 2019
Figure 83: Online Spend and Growth (JPY billion, %)in Health and Beauty, 2014-2019
Figure 84: Online Share of total Health and Beauty Spend, 2014 and 2019
Figure 85: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 86: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
Figure 87: Retail Sales Value and Growth (JPY billion, %) of Furniture and Floor Coverings, 2014-2019
Figure 88: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
Figure 89: Online Spend and Growth (JPY billion, %)in Furniture and Floor Coverings, 2014-2019
Figure 90: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
Figure 91: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
Figure 92: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
Figure 93: Retail Sales Value and Growth (JPY billion, %) of Home and Garden Products 2014-2019
Figure 94: Spend per Head on Home and Garden Products, 2014 and 2019
Figure 95: Online Spend and Growth (JPY billion, %) in Home and Garden Products, 2014-2019
Figure 96: Online Share of total Home and Garden Products Spend, 2014 and 2019
Figure 97: Spending per Channel in Home and Garden Products (%), 2014 and 2019
Figure 98: Share of Music, Video and Entertainment Software in Total Retail Sales, 2014 and 2019
Figure 99: Retail Sales Value and Growth (JPY billion, %) of Music, Video and Entertainment Software, 2014-2019
Figure 100: Spend per Head on Music, Video and Entertainment Software, 2014 and 2019
Figure 101: Online Spend and Growth (JPY billion, %)in Music, Video and Entertainment Software, 2014-2019
Figure 102: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019
Figure 103: Spending per Channel in Music, Video and Entertainment Software (%), 2014 and 2019
Figure 104: Share of Sports and Leisure Equipment in Total Retail Sales, 2014 and 2019
Figure 105: Retail Sales Value and Growth (JPY billion, %) of Sports and Leisure Equipment, 2014-2019
Figure 106: Spend per Head on Sports and Leisure Equipment, 2014 and 2019
Figure 107: Online Spend and Growth (JPY billion, %) in Sports and Leisure Equipment, 2014-2019
Figure 108: Online Share of Total Sports and Leisure Equipment Spend, 2014 and 2019
Figure 109: Spending per Channel in Sports and Leisure Equipment (%), 2014 and 2019
Figure 110: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2014 and 2019
Figure 111: Retail Sales Value and Growth (JPY billion, %) of Jewelry, Watches and Accessories, 2014-2019
Figure 112: Spend per Head on Jewelry, Watches and Accessories, 2014 and 2019
Figure 113: Online Spend and Growth (JPY billion, %) in Jewelry, Watches and Accessories, 2014-2019
Figure 114: Online Share of total Jewelry, Watches and Accessories Spend, 2014 and 2019
Figure 115: Spending per Channel in Jewelry, Watches and Accessories (%), 2014 and 2019
Figure 116: Share of Luggage and Leather Goods in Total Retail Sales, 2014 and 2019
Figure 117: Retail Sales Value and Growth (JPY billion, %) of Luggage and Leather Goods, 2014-2019
Figure 118: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 119: Online Spend and Growth (JPY billion, %) in Luggage and Leather Goods, 2014-2019
Figure 120: Online Share of total Luggage and Leather Goods Spend, 2014 and 2019
Figure 121: Spending per Channel in Luggage and Leather Goods (%), 2014 and 2019
Figure 122: The Triangulated Market Sizing Methodology
