Summary
On May 14-16 May, our senior analyst Katie Page presented on the Right for Me trends at Vitafoods Europe in Geneva. See the presentation here: http://bit.ly/right-for-me.
Synopsis
- Benefit from Canadean's TrendSights framework and Consumer Survey data.
- Examine interesting examples of new product launches from our global database.
Reasons To Buy
- What do we mean by Right for Me? How might it affect my business?
- How does consumers' desire to express their individuality stack up against choice paralysis?
- What opportunities exist in functional foods and nutrigenomics?
Key Highlights
Consumers are looking to express their individualistic values through the products and brands that they buy. There is demand for more specific, individualized products and services.
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