Synopsis
Canadean’s, "Rum in China to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in China, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the China alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Rum category in China
• Analysis on consumption of the Rum category in China, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in China
• Historic and forecast consumption value of the Rum category in China by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Rum category in China. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in China to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in China.
Reasons To Buy
• Provides you with important figures on consumption of the Rum category in China
• Allows you to analyze the Rum category in China with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
2.4 Rum & Cane Spirits Consumption by Channels
2.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.7 Rum & Cane Spirits Consumption by Segments, 2006–16
2.8 Dark Rum Consumption Analysis
2.8.1 Dark Rum Consumption, 2006–16
2.8.2 Dark Rum Consumption by Price Segment, 2006–16
2.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.9 Light Rum Consumption Analysis
2.9.1 Light Rum Consumption, 2006–16
2.9.2 Light Rum Consumption by Price Segment, 2006–16
2.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: China Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: China Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: China Rum & Cane Spirits Market Value (CNY m) and Growth (Y-o-Y), 2006–11
Table 5: China Rum & Cane Spirits Market Value (CNY m) and Growth (Y-o-Y), 2011–16
Table 6: China Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: China Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: China Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Table 9: China Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 10: China Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 11: China Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 12: China Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 13: China Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 14: China Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 15: China Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: China Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: China Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 18: China Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 19: China Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: China Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 21: China Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 22: China Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: China Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 24: China Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: China Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 26: China Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 27: China Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 28: China Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 3: China Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: China Rum & Cane Spirits Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 5: China Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Figure 6: China Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 7: China Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 8: China Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 9: China Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 10: China Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: China Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 12: China Dark Rum Consumption (Liters m) and Growth (year on year), 2006–16
Figure 13: China Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: China Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: China Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: China Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 17: China Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
