Summary
This report presents data on the Rum consumption trends in Germany. It analyzes Rum consumption volumes and values at market and category level.
It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.
Key Findings
Canadean's Rum Market in Germany: Market Profile to 2018 provides data on Germany Rum market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.
Synopsis
"Rum Market in Germany: Market Profile to 2018" provides you with the following:
- Overall Spirits market analysis
- Rum market value by category
- Overall Spirits market analysis by volume
- Rum market volume by category.
Reasons To Buy
- Gain insight into the Rum consumption in Germany.
- Detailed product sales segmentation (for both volumes and values) are provided.
- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Germany Rum Market Analysis, 2008-18
2.1 Rum Value Analysis, 2008-18
2.1.1 Rum Market by Value, 2008-18
2.1.2 Rum Market Value by Segments, 2008-18
2.2 Rum Volume Analysis, 2008-18
2.2.1 Rum Market by Volume, 2008-18
2.2.2 Rum Market Volume by Segments, 2008-18
2.3 Market Growth Dynamics - Rum, 2008-18
2.3.1 Rum Market Growth Dynamics by Value, 2008-18
2.3.2 Rum Market Growth Dynamics by Volume, 2008-18
2.4 Dark Rum Analysis, 2008-18
2.4.1 Dark Rum Market by Value, 2008-18
2.4.2 Dark Rum Market by Volume, 2008-18
2.5 Light Rum Analysis, 2008-18
2.5.1 Light Rum Market by Value, 2008-18
2.5.2 Light Rum Market by Volume, 2008-18
2.6 Rum Brand Analysis, 2010-13
2.7 Rum Distribution Channel Analysis, 2010-13
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Spirits Market
Table 2: Distribution Channel Definitions - Spirits Market
Table 3: Volume Units for Spirits Market
Table 4: Germany Exchange Rate EUR - USD (Annual Average), 2008 - 2013
Table 5: Germany Exchange Rate EUR - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Germany Rum Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 7: Germany Rum Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Germany Rum Market Value (EUR m) by Segments, 2008-13
Table 9: Germany Rum Market Value (EUR m) by Segments, 2013-18
Table 10: Germany Rum Market Value (USD m) by Segments, 2008-13
Table 11: Germany Rum Market Value (USD m) by Segments, 2013-18
Table 12: Germany Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Table 13: Germany Rum Market Volume (Liters m) by Segments, 2008-13
Table 14: Germany Rum Market Volume (Liters m) by Segments, 2013-18
Table 15: Germany Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 16: Germany Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Liters m), by Segments
Table 17: Germany Dark Rum Market by Value (EUR m), 2008-18
Table 18: Germany Dark Rum Market by Value (USD m), 2008-18
Table 19: Germany Dark Rum Market by Volume (Liters m), 2008-18
Table 20: Germany Light Rum Market by Value (EUR m), 2008-18
Table 21: Germany Light Rum Market by Value (USD m), 2008-18
Table 22: Germany Light Rum Market by Volume (Liters m), 2008-18
Table 23: Germany Rum Market Volume by Brands (Liters m), 2010-13
Table 24: Germany Rum Market Volume by Distribution Channel (Liters m), 2010-13
List Of Figures
Figure 1: Germany Rum Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 2: Germany Rum Market Value (EUR m) by Segments, 2008-18
Figure 3: Germany Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Figure 4: Germany Rum Market Volume (Liters m) by Segments, 2008-18
Figure 5: Germany Rum Market Growth Dynamics by Value, 2008-18
Figure 6: Germany Rum Market Growth Dynamics by Volume, 2008-18
Figure 7: Germany Dark Rum Market by Value (EUR m), 2008-18
Figure 8: Germany Dark Rum Market by Volume (Liters m), 2008-18
Figure 9: Germany Light Rum Market by Value (EUR m), 2008-18
Figure 10: Germany Light Rum Market by Volume (Liters m), 2008-18
Figure 11: Germany Rum Market Volume by Brands (Liters m), 2010-13
Figure 12: Germany Rum Market Volume by Distribution Channel (Liters m), 2010-13
