Summary
This report presents data on the Rum consumption trends in New Zealand. It analyzes Rum consumption volumes and values at market and category level.
It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.
Key Findings
Canadean's Rum Market in New Zealand: Market Profile to 2018 provides data on New Zealand Rum market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.
Synopsis
"Rum Market in New Zealand: Market Profile to 2018" provides you with the following:
- Overall Spirits market analysis
- Rum market value by category
- Overall Spirits market analysis by volume
- Rum market volume by category.
Reasons To Buy
- Gain insight into the Rum consumption in New Zealand.
- Detailed product sales segmentation (for both volumes and values) are provided.
- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 New Zealand Rum Market Analysis, 2008-18
2.1 Rum Value Analysis, 2008-18
2.1.1 Rum Market by Value, 2008-18
2.1.2 Rum Market Value by Segments, 2008-18
2.2 Rum Volume Analysis, 2008-18
2.2.1 Rum Market by Volume, 2008-18
2.2.2 Rum Market Volume by Segments, 2008-18
2.3 Market Growth Dynamics - Rum, 2008-18
2.3.1 Rum Market Growth Dynamics by Value, 2008-18
2.3.2 Rum Market Growth Dynamics by Volume, 2008-18
2.4 Dark Rum Analysis, 2008-18
2.4.1 Dark Rum Market by Value, 2008-18
2.4.2 Dark Rum Market by Volume, 2008-18
2.5 Light Rum Analysis, 2008-18
2.5.1 Light Rum Market by Value, 2008-18
2.5.2 Light Rum Market by Volume, 2008-18
2.6 Rum Brand Analysis, 2010-13
2.7 Rum Distribution Channel Analysis, 2010-13
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Spirits Market
Table 2: Distribution Channel Definitions - Spirits Market
Table 3: Volume Units for Spirits Market
Table 4: New Zealand Exchange Rate NZD - USD (Annual Average), 2008 - 2013
Table 5: New Zealand Exchange Rate NZD - USD (Annual Average), 2014 - 2018 Forecast
Table 6: New Zealand Rum Market Value (NZD m) and Growth (Y-o-Y), 2008-18
Table 7: New Zealand Rum Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: New Zealand Rum Market Value (NZD m) by Segments, 2008-13
Table 9: New Zealand Rum Market Value (NZD m) by Segments, 2013-18
Table 10: New Zealand Rum Market Value (USD m) by Segments, 2008-13
Table 11: New Zealand Rum Market Value (USD m) by Segments, 2013-18
Table 12: New Zealand Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Table 13: New Zealand Rum Market Volume (Liters m) by Segments, 2008-13
Table 14: New Zealand Rum Market Volume (Liters m) by Segments, 2013-18
Table 15: New Zealand Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (NZD m), by Segments
Table 16: New Zealand Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Liters m), by Segments
Table 17: New Zealand Dark Rum Market by Value (NZD m), 2008-18
Table 18: New Zealand Dark Rum Market by Value (USD m), 2008-18
Table 19: New Zealand Dark Rum Market by Volume (Liters m), 2008-18
Table 20: New Zealand Light Rum Market by Value (NZD m), 2008-18
Table 21: New Zealand Light Rum Market by Value (USD m), 2008-18
Table 22: New Zealand Light Rum Market by Volume (Liters m), 2008-18
Table 23: New Zealand Rum Market Volume by Brands (Liters m), 2010-13
Table 24: New Zealand Rum Market Volume by Distribution Channel (Liters m), 2010-13
List Of Figures
Figure 1: New Zealand Rum Market Value (NZD m) and Growth (Y-o-Y), 2008-18
Figure 2: New Zealand Rum Market Value (NZD m) by Segments, 2008-18
Figure 3: New Zealand Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Figure 4: New Zealand Rum Market Volume (Liters m) by Segments, 2008-18
Figure 5: New Zealand Rum Market Growth Dynamics by Value, 2008-18
Figure 6: New Zealand Rum Market Growth Dynamics by Volume, 2008-18
Figure 7: New Zealand Dark Rum Market by Value (NZD m), 2008-18
Figure 8: New Zealand Dark Rum Market by Volume (Liters m), 2008-18
Figure 9: New Zealand Light Rum Market by Value (NZD m), 2008-18
Figure 10: New Zealand Light Rum Market by Volume (Liters m), 2008-18
Figure 11: New Zealand Rum Market Volume by Distribution Channel (Liters m), 2010-13
