Synopsis
Canadean’s, "Rum in New Zealand to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in New Zealand , as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the New Zealand alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Rum category in New Zealand
• Analysis on consumption of the Rum category in New Zealand, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in New Zealand
• Historic and forecast consumption value of the Rum category in New Zealand by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Rum category in New Zealand. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in New Zealand to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in New Zealand
Reasons To Buy
• Provides you with important figures on consumption of the Rum category in New Zealand
• Allows you to analyze the Rum category in New Zealand with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 New Zealand Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Channels
2.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.6 Rum & Cane Spirits Consumption by Segments, 2006–16
2.7 Dark Rum Consumption Analysis
2.7.1 Dark Rum Consumption, 2006–16
2.7.2 Dark Rum Consumption by Price Segment, 2006–16
2.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.8 Light Rum Consumption Analysis
2.8.1 Light Rum Consumption, 2006–16
2.8.2 Light Rum Consumption by Price Segment, 2006–16
2.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: New Zealand Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 2: New Zealand Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: New Zealand Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 4: New Zealand Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 5: New Zealand Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 6: New Zealand Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 7: New Zealand Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 8: New Zealand Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 9: New Zealand Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 10: New Zealand Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 11: New Zealand Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 12: New Zealand Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 13: New Zealand Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 14: New Zealand Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 15: New Zealand Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 16: New Zealand Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 17: New Zealand Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 18: New Zealand Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 19: New Zealand Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 20: New Zealand Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 21: New Zealand Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 22: New Zealand Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: New Zealand Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 2: New Zealand Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: New Zealand Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 4: New Zealand Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 5: New Zealand Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 6: New Zealand Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 7: New Zealand Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 8: New Zealand Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 9: New Zealand Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: New Zealand Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 11: New Zealand Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 12: New Zealand Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: New Zealand Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: New Zealand Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
