About Sex Toys A sex toy refers to an external object that is used to stimulate and increase the sexual pleasure of the user to produce sexual satisfaction.
Technavio’s analysts forecast the sex toys market in Japan to grow at a CAGR of 7.72% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the sex toys market in Japan for 2017-2021. To calculate the market size, the report considers revenue generated from sales of vibrators, cock rings, dildos, and other sex toys through online and retail channels of distribution.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Sex Toys Market in Japan 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• California Exotic Novelties
• TENGA
• FUN FACTORY
Other prominent vendors
• Kanojo Toys (e-commerce)
• Meiki Toys.com
• NIGHT LOVE STORY (NLS)
• TOMAX USA
Market driver
• Evolving perception of sex toys
• For a full, detailed list, view our report
Market challenge
• Social stigma and legal complications
• For a full, detailed list, view our report
Market trend
• Rapid growth of e-commerce
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by distribution channel
• Market overview
• Sex toys market in Japan by online stores
• Sex toys market in Japan by retail outlets and specialty stores
PART 07: Market segmentation by product type
• Market overview
• Dildos market in Japan
• Vibrators market in Japan
• Cock rings market in Japan
• Other sex toys market in Japan
PART 08: Decision framework
PART 09: Drivers and challenges
• Market drivers
• Impact of drivers on key customer segments
• Market challenges
• Impact of challenges on key customer segments
PART 10: Market trends
• Growing use of vibrators for therapeutic purposes
• Rapid growth of e-commerce
• Shift in product design and marketing
• Changes in packaging
PART 11: Vendor landscape
• Competitive scenario
PART 12: Key vendor analysis
• California Exotic Novelties
• TENGA
• FUN FACTORY
• Other prominent vendors
PART 13: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Key market growth factors
Exhibit 02: Online channels for sex toys: Growth drivers
Exhibit 03: Impact of various factors in sex toys market in Japan
Exhibit 04: Supply chain
Exhibit 05: Sex toys market in Japan 2016-2021 ($ millions)
Exhibit 06: Opportunity analysis of sex toys market in Japan
Exhibit 07: Five forces analysis
Exhibit 08: Sex toys market in Japan by distribution channel 2016 and 2021
Exhibit 09: Sex toys market in Japan by online stores 2016-2021 ($ millions)
Exhibit 10: Internet penetration by region 2016 (%)
Exhibit 11: Sex toys market in Japan by retail outlets and specialty stores 2016-2021 ($ millions)
Exhibit 12: Sex toys market in Japan by product type 2016 and 2021
Exhibit 13: Dildos market in Japan 2016-2021 ($ millions)
Exhibit 14: Vibrators market in Japan 2016-2021 ($ millions)
Exhibit 15: Types of vibrators
Exhibit 16: Cock rings market in Japan 2016-2021 ($ millions)
Exhibit 17: Other sex toys market in Japan 2016-2021 ($ millions)
Exhibit 18: Innovations in sex toys in Japan
Exhibit 19: Impact of drivers
Exhibit 20: Impact of challenges
Exhibit 21: E-commerce industry: Revenue growth rate 2008-2015
Exhibit 22: California Exotic Novelties: Product offerings
Exhibit 23: California Exotic Novelties: Key takeaways
Exhibit 24: TENGA: Product portfolio
Exhibit 25: TENGA: Key takeaways
Exhibit 26: FUN FACTORY: Product offerings
Exhibit 27: FUN FACTORY: Key takeaways
