Synopsis
The report presents detailed data on the Shampoo consumption trends in Italy, analyzing the Shampoo consumption volumes and values at market level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Shampoo Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume.
• Market growth dynamics by value.
• Consumption by volume.
• Volume analysis by brands.
• Market value by distribution channel.
Summary
Canadean’s "Shampoo Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Shampoo market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Shampoo sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Shampoo market.
• Gain insight into the Shampoo consumption patterns in Italy.
• Detailed product sales (for both volumes and values) are provided, including brand data and sales by distribution channel.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children’s behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Shampoo Market Analysis
2.1 Market Growth Dynamics- Shampoo, 2006–16
2.1.1 Shampoo Growth Dynamics (Volume Analysis), 2006–16
2.1.2 Shampoo Market Growth Dynamics by Value, 2006–16
2.2 Shampoo Consumption Analysis, 2006–16
2.2.1 Shampoo Consumption by Volume, 2006–16
2.2.2 Shampoo Consumption by Segments, 2006–16
2.3 Shampoo Market Value Analysis, 2006–16
2.3.1 Shampoo Market by Value, 2006–16
2.3.2 Average Consumer Price/ Liter – Shampoo, 2006–16
2.3.3 Shampoo Market Value by Segments, 2006–16
2.4 2-in-1 Market Analysis, 2006–16
2.4.1 2-in-1 Market by Volume, 2006–16
2.4.2 2-in-1 Market by Value, 2006–16
2.5 Anti-Dandruff Market Analysis, 2006–16
2.5.1 Anti-Dandruff Market by Volume, 2006–16
2.5.2 Anti-Dandruff Market by Value, 2006–16
2.6 Kids Shampoo Market Analysis, 2006–16
2.6.1 Kids Shampoo Market by Volume, 2006–16
2.6.2 Kids Shampoo Market by Value, 2006–16
2.7 Other Shampoo Market Analysis, 2006–16
2.7.1 Other Shampoo Market by Volume, 2006–16
2.7.2 Other Shampoo Market by Value, 2006–16
2.8 Standard Shampoo Market Analysis, 2006–16
2.8.1 Standard Shampoo Market by Volume, 2006–16
2.8.2 Standard Shampoo Market by Value, 2006–16
2.9 Shampoo Market Volume Analysis by Brands, 2008-11
2.1 Shampoo Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Tables
Table 1: Volume Units for Haircare Market
Table 2: Italy Shampoo Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future Market Size (2016), by Volume (Liters m)
Table 3: Italy Shampoo Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future Market Size 2016, by Value (EUR m)
Table 4: Italy Shampoo Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 5: Italy Shampoo Consumption (Liters m) by Segments, 2006–11
Table 6: Italy Shampoo Consumption (Liters m) by Segments, 2011–16
Table 7: Italy Shampoo Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 8: Italy Shampoo Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Shampoo Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 10: Italy Shampoo Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Shampoo Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Shampoo Market Value (USD m) by Segments, 2006–11
Table 13: Italy Shampoo Market Value (USD m) by Segments, 2011–16
Table 14: Italy 2-in-1 Market by Volume (Liters m), 2006–16
Table 15: Italy 2-in-1 Market by Value (EUR m), 2006–16
Table 16: Italy 2-in-1 Market by Value (USD m), 2006–16
Table 17: Italy Anti-Dandruff Market by Volume (Liters m), 2006–16
Table 18: Italy Anti-Dandruff Market by Value (EUR m), 2006–16
Table 19: Italy Anti-Dandruff Market by Value (USD m), 2006–16
Table 20: Italy Kids Shampoo Market by Volume (Liters m), 2006–16
Table 21: Italy Kids Shampoo Market by Value (EUR m), 2006–16
Table 22: Italy Kids Shampoo Market by Value (USD m), 2006–16
Table 23: Italy Other Shampoo Market by Volume (Liters m), 2006–16
Table 24: Italy Other Shampoo Market by Value (EUR m), 2006–16
Table 25: Italy Other Shampoo Market by Value (USD m), 2006–16
Table 26: Italy Standard Shampoo Market by Volume (Liters m), 2006–16
Table 27: Italy Standard Shampoo Market by Value (EUR m), 2006–16
Table 28: Italy Standard Shampoo Market by Value (USD m), 2006–16
Table 29: Italy Shampoo Market Volume by Brands (Liters m), 2008–11
Table 30: Italy Shampoo Market Value by Distribution Channel (EUR m), 2008–11
Table 31: Italy Shampoo Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Shampoo Market Growth Dynamics (Volume Analysis), 2006–16
Figure 3: Italy Shampoo Market Growth Dynamics by Value (EUR m), 2006–16
Figure 4: Italy Shampoo Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Shampoo Consumption (Liters m) by Segments, 2006–16
Figure 6: Italy Shampoo Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Shampoo Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 8: Italy Shampoo Market Value (EUR m) by Segments, 2006–16
Figure 9: Italy 2-in-1 Market by Volume (Liters m), 2006–16
Figure 10: Italy 2-in-1 Market by Value (EUR m), 2006–16
Figure 11: Italy Anti-Dandruff Market by Volume (Liters m), 2006–16
Figure 12: Italy Anti-Dandruff Market by Value (EUR m), 2006–16
Figure 13: Italy Kids Shampoo Market by Volume (Liters m), 2006–16
Figure 14: Italy Kids Shampoo Market by Value (EUR m), 2006–16
Figure 15: Italy Other Shampoo Market by Volume (Liters m), 2006–16
Figure 16: Italy Other Shampoo Market by Value (EUR m), 2006–16
Figure 17: Italy Standard Shampoo Market by Volume (Liters m), 2006–16
Figure 18: Italy Standard Shampoo Market by Value (EUR m), 2006–16
Figure 19: Italy Shampoo Market Volume by Brands (Liters m), 2008-11
Figure 20: Italy Shampoo Market Value by Distribution Channel (EUR m), 2008–11
