Simmons Company - Strategic SWOT Analysis Review

Summary

Simmons Company (Simmons) is a bedding products company, based in the US. The company manufactures, sells and distributes branded bedding products to retail and hospitality customers in the US and Canada. Simmons products include conventional innerspring mattresses and foundations, bedding accessories, furniture and airbeds. It provides mattresses under Beautyrest, Beautyrest Black, Beautyrest NxG, and Beautyrest Studio brand names; open coil innerspring mattresses under DeepSleep and BeautySleep brand names; specialty non-innerspring visco-elastic products under ComforPedic by Simmons brand name; and specialty products made from natural latex under Natural Care brand name. The company sells its products through various retailers, including furniture stores, specialty sleep shops, department stores, furniture rental stores, mass merchandisers, and juvenile specialty stores. Simmons is headquartered in Atlanta, Georgia, the US.

This comprehensive SWOT profile of Simmons Company provides you with an in-depth strategic analysis of the company's businesses and operations. The profile will give you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

This company report forms part of the 'Profile on Demand' Service, covering over 50,000 of the world's leading companies. Once purchased, We will comprehensively research and author a full strategic analysis of Simmons Company and deliver this direct to you in pdf format within two business days (excluding weekends).

The profile contains critical company information including*,

- Business description – A detailed description of the company's operations and business divisions.
- Corporate strategy – Analyst's summarization of the company's business strategy.
- SWOT Analysis – A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives' employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.

Note*: Some sections may be missing if data is unavailable for the company.

Key benefits of buying this profile include,

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.