Summary
As the economy in Slovenia began to recover, 2016 is anticipated to be a year of growth. Beer occupied the largest market share against other beverages; standing at 74% in 2015, its growth was mainly driven by the rise in popularity of craft beer, the increased range of imported beers, the hot weather conditions. In recent years consumers have been more open to trying new brands and flavors, leading to the increased popularity of beer. Beer consumption saw decent growth and increased by 6% in 2015. Increased willingness to taste new beers, continuous marketing campaigns and promotional discounts will remain key factors for growth of the beer market in Slovenia.
Key Findings
- Improving economy and consumer confidence urged consumers to opt for high-priced segments therefore, premium and super premium segments witnessed growth.
- Mainstream beer consumption remained as the largest segment with 58% share.
- Locally known as 'svetlo pivo' (pale beer), lager is the beer of choice for traditional Slovene beer consumers, particularly among the heavy users who are reluctant to experiment with newer types of beer.
- Large modern retail chains, heavy discounting of brands and convenient single-serve packaging such as cans has fuelled off-premise consumption.
- Imports continued to grow, reaching 23% share of the domestic market, driven by expansion of many international brands in the market as well as Private Labels.
- Regular strength beer held 91% share of the overall beer consumption in 2015.
Synopsis
Canadean's Slovenia Beer Market Insights 2016 Report provides a complete overview of the Slovenia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Slovenia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Slovenia beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Slovenia beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes and Product Definitions
6.3 Map
List Of Tables
Table 1: Slovenia Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Slovenia Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Beer Market Valuation (Local Currency), 2014-2016F
Table 15: Trade Margin Build-Up Model
Table 16: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 17: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 18: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 19: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 20: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 21: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 22: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 23: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 24: Beer Market Valuation (Local Currency), 2014-2016F
Table 25: Beer Consumption by Local Definition, 2012-2016F
Table 26: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 27: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 28: Beer Consumption by Type, 2012-2016F
Table 29: Beer Consumption by Geographic Scope, 2012-2016F
Table 30: Beer All Trademarks, 2011-2015
Table 31: Beer Brands by Local Definition, 2011-2015
Table 32: Beer Brands by Standard Price Segment, 2011-2015
Table 33: Beer Brands by Alcoholic Strength, 2011-2015
Table 34: Beer Brands by Type, 2011-2015
Table 35: Imported Brands by Origin, 2011-2015
Table 36: Beer Private Label Brands, 2011-2015
Table 37: Beer Trademark Owners, 2011-2015
Table 38: Beer Local Operators, 2011-2015
Table 39: Beer leading Brewers/Importers, 2011-2015
Table 40: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 41: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 42: Pivovarna Lasko Brand Volumes 2011-2015
Table 43: Pivovarna Union Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
