Streaming video once again turned in a substantial growth year in 2006, driven by an expanding library of high production value content from major networks and channels, broadband extensions of general entertainment and information network content and driven up by the appetite for streaming audio and video content by an increasingly savvy group of broadband users.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| Video Streams Served: 1998 - 2010 | 1 | ||
| The growth in video streams served was accelerated by | 1 | ||
| Music video and film categories reveal share declines in 2006 | 2 | ||
| Category Share % Changes: 2006 Vs. 2005 | 3 | ||
| Annual Internet Music Radio Listening (Streamed) Hours Increased by 17.6% in 2006 | 4 | ||
| Total Listening Hour Comparison: 2004 - 2006 | 4 | ||
| Annual Internet Music Radio Listening Hours: 2004 - 2006 | 4 | ||
| SECTION ONE | 5 | ||
| Streaming Video Segment Growth and Analysis: 2006 | 5 | ||
| The Growth in Video Streams Served Was Accelerated By | 5 | ||
| Video Stream Counts to Continue on Growth Path, but at a Slower Pace in �07 | 6 | ||
| Video Streams Served: 1998 - 2010 | 7 | ||
| Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010 | 9 | ||
| Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2010 | 10 | ||
| Broadband Streams Served (per Unique User, per Site, per Month) Edge Downward Again In 2006 | 10 | ||
| Broadband Streams to Unique Users: 2001 - 2005 | 11 | ||
| Broadband Video Consumption Patterns: Streams to Unique User Comparison: 2001 - 2006 | 12 | ||
| Broadband Streams per Unique User: by Site and Month 2006 | 13 | ||
| Total Streams (Narrowband and Broadband) Dip Slightly in 2006 on a per Site, per Unique User per Month Basis | 19 | ||
| Total Streams Served per Unique User: 2001 Through 2006 Comparison | 20 | ||
| Total Video Streams Served Per Unique User: By Site And Month 2001 - 2006 | 20 | ||
| Total Streams per Unique User 2006: Narrowband and Broadband Streams | 22 | ||
| SECTION TWO | 41 | ||
| Content Category Analysis: 2006 | 41 | ||
| Streaming Video Content Category Definitions | 41 | ||
| Music and News Continue to Lead Category Ratings Share, but Internet TV and General Entertainment Made Solid Gains in 2006 | 43 | ||
| Content Category Monthly Video Stream Average: 2006 | 43 | ||
| Streaming Video Category Share: 2006 | 44 | ||
| Streaming Video Category Share Shifts: 2003 - 2006 | 44 | ||
| Category Share Trend Line Analysis: 2003 - 2006 | 45 | ||
| Streaming Video Category Share Shifts: 2003 - 2006 | 46 | ||
| Music Video and Film Categories Reveal Share Declines in 2006 | 47 | ||
| Streaming Video Category Share Shifts: 2003 - 2006 | 47 | ||
| Category Share % Changes: 2006 vs. 2005 | 48 | ||
| Streaming Video Category Share Comparison: 2004 - 2005 | 49 | ||
| Broadband Video Streams to Grow by 31.1% in 2007, Narrowband by 1.6% | 49 | ||
| Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010 | 50 | ||
| Video Streams Served by Content Category | 51 | ||
| Film and Movie Streams 2006 | 55 | ||
| Film and Movie Streaming Video Share: 2003 - 2006 | 55 | ||
| Film Content | 56 | ||
| Internet TV | 68 | ||
| Internet TV Streaming Video Share: 2003 - 2006 | 68 | ||
| Internet Television | 69 | ||
| News and Information | 86 | ||
| News and Information Streaming Video Share: 2003 - 2006 | 86 | ||
| News, Information, Business and Finance | 87 | ||
| General Entertainment | 106 | ||
| General Entertainment Streaming Video Share: 2003 - 2006 | 106 | ||
| General Entertainment | 107 | ||
| Sports | 123 | ||
| Sports Streaming Video Share: 2003 - 2006 | 123 | ||
| Sports | 124 | ||
| Music Videos | 137 | ||
| Music Videos Streaming Video Share: 2003 - 2006 | 137 | ||
| Music Videos, Concerts and Events | 138 | ||
| SECTION THREE | 149 | ||
| Cross Platform Integration Positions The Brand in Front Of More Audiences: 3rd Quarter 2006 Shows Largest Video Stream Count Increase | 149 | ||
| Quarterly Video Stream Analysis: 2006 | 149 | ||
| Quarterly Video Stream Comparison: 2006 | 150 | ||
| Quarterly Video Stream Analysis: 2006 | 150 | ||
| 1st Quarter 2006 Video Streams | 151 | ||
| Additional 1st Quarter Streaming Data | 163 | ||
| 2nd Quarter 2006 Video Streams | 169 | ||
| Additional 2nd Quarter Streaming Data | 179 | ||
| 3rd Quarter 2006 Video Streams | 180 | ||
| Additional 3rd Quarter Streaming Data | 195 | ||
| 4th Quarter 2006 Video Streams | 196 | ||
| Additional 4th Quarter Streaming Data | 211 | ||
| SECTION FOUR | 212 | ||
| Annual Internet Music Radio Listening (Streamed) Hours Increased by 17.6% in 2006 | 212 | ||
| Total Listening Hour Comparison: 2004 - 2006 | 212 | ||
| Annual Internet Music Radio Listening Hours: 2004 - 2006 | 213 | ||
| Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered | 214 | ||
| Internet Music Radio Monthly Site, Brand and Network Analysis: 2006 | 225 | ||
| The Top Ten Internet Music Radio Networks and Services Averaged 298.7 Million Listening Hours per Month in 2006 | 240 | ||
| Internet Music Radio Average Aggregate Tuning Hours: the Top Ten Sites and Networks - 2001 - 2006 (Forecast 2007) | 240 | ||
| Internet Radio: Top Ten Sites by Month | 241 | ||
| Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks | 243 | ||
| Internet Music Radio 2006: The Top Ten Sites and Networks by Month | 244 |
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