Synopsis
Smoking tobacco Italy provides an in-depth and strategic analysis of the market for RYO/MYO tobacco markets. The report establishes market size and structure, analyses trends and developments for the last 13 years with forecasts to 2022. Detailed information is provided on consumption trends, grey market, product availability and development, retail pricing, taxation rates and structures, manufacturer positioning and share, brand ownership and share, national production and trade data and trends, key operating constraints and future potential, including forecasts.
Summary
Since 2008 the Italian market for HRT has grown more than three-fold to 3,650 tonnes with 49% growth projected for 2013. This dynamic growth is in no small way a result of ‘the Chesterfield effect’. Only launched in the second quarter of 2011, Chesterfield achieved market leadership in 2012 with a 27.4% share, displacing the long-term sector leader, Imperial from market leadership.
While the manufactured cigarette market is projected to decline by 12.3% in the period to 2022, sales of HRT are forecast to rise by 179% to 10,200 tonnes.
Table of Contents
Overview
Market Size & Structure
The Market in Context
Tobacco Products Market, 1990 & 1997-2013
Market Size & Trends
Consumption of Smoking Tobacco, 1990-2013
Market Structure
Smoking Tobacco: Market Segmentation, 1992 & 1997-2013
Total & Per Capita Consumption of MYO/RYO Tobacco, 1992 & 1997-2013
HRT by Format, 2008-2012
HRT by Style, 2008-2011
Natural Tobacco, 2008-2011
HRT by Price Segment, 2008-2010
HRT by Pack Size, 2011
Cigarette Consumption: Manufactured vs HRT, 1992 & 1997-2013
Fine Cut Tobacco Released for Consumption, 2002-2012
Retail Sales
Retail Distribution
Manufacturers & Brands
RYO/MYO Tobacco: Manufacturer Share Trends, 2002-2012
HRT: Brand Family Shares, 2002-2012
Taxation & Retail Prices
Taxation
Structure of Taxation: Cigarette Tobacco v Cigarettes, 2013
EU: Fine Cut Tobacco, Tax Incidence Comparison, 2013
EU: Fine Cut Tobacco, Tax Incidence Comparison, 2010-2013
Retail Prices
HRT: Retail Prices, 2013
The Smoking Population
Smoking Population, 1990-2012
Smoking Population by Age & Gender, 2001, 2003 & 2008
Prevalence of Cigarette Smoking by Age & Gender, 2011
Smoking Prevalence by Region & Gender, 2009
Smoking Prevalence by Region, 2001-2005
Daily Cigarette Consumption, 1998-2003
Operating Constraints
Advertising Restrictions
Health Warnings/Labelling Requirements
Other Restrictions
Company Profiles
Imperial Tobacco Italy Srl
Philip Morris Italia Srl
JTI Italia Srl
BAT Italia SpA
Production & Trade
Production
Production of Smoking Tobacco, 1990-2011
Imports
Imports of Smoking Tobacco, 1992-2012
Imports of Smoking Tobacco by Country of Origin (Volume), 2000-2012
Imports of Smoking Tobacco by Country of Origin (Value), 2000-2012
Imports of Smoking Tobacco in Packs of 500g or Less, 2008-2012
Exports
Exports of Smoking Tobacco, 1992-2012
Exports of Smoking Tobacco by Country of Destination, 2007-2012
Prospects & Forecasts
Market Forecasts, 2012-2022
List Of Tables
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List Of Figures
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