Summary
Many brands are being discounted due to price pressures from consumers creating a new discount category emerging and lager is still the favourite brand of the country. South Africas beer market is comfortably the largest on the continent worth around US$3.6 billion.
Key Findings
Flavoured beer has been successfully added to the market
Another welcome addition has been craft beers with more breweries looking to add their own to the market
Imports have dropped since Amstel, Heineken and Windhoek started being brewed in the country
44cl cans are the fastest growing packaging and retail convenience multipacks are the fastest growing SKU
Synopsis
Canadeans South Africa Beer Market Insights 2015 Report provides a complete overview of the South Africa beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on/ off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the South Africa beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the South Africa beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the South Africa beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1.Data Revisions Summary
2.Executive Summary
3.Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.Market Update
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6.Brewer Profiles
7.Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: Data Revisions Summary
Table 2: South Africa Population Size and Growth, 1986-2017F
Table 3: East Europe Population Size and Growth, 2004-2015F
Table 4: South Africa Economic Indicators, 2006-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: East Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: East Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 10: Legal Controls on Beer
Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Private Label Brands, 2010-2014
Table 40: Beer Trademark Owners, 2010-2014
Table 41: Beer Local Operators, 2010-2014
Table 42: Beer leading Brewers/Importers, 2010-2014
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 44: Beer Distribution: On vs Off Premise, 2011-2015F
Table 45: BUP Brand Volumes 2010-2011
Table 46: Carlsberg South Africa Brand Volumes 2010-2014
Table 47: Daruvarska Pivovara Brand Volumes 2011-2011
Table 48: Jadranska Pivovara Brand Volumes 2010-2010
Table 49: Karlovacka Pivovara Brand Volumes 2010-2014
Table 50: Osjecka Pivovara Brand Volumes 2010-2014
Table 51: Zagrebacka Pivovara Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
