Synopsis
"Spirits Market in Kenya: Databook to 2017" is the result of Canadean’s extensive market research covering the Spirits market in Kenya.
The report presents detailed historic and forecast data on the Spirits consumption trends in Kenya, offering consumption volume and value at market and category level. Bringing together Canadean’s research, modeling, and analysis expertise to develop uniquely detailed market data, it allows both foreign and domestic companies to identify the market dynamics of overall spirits sales, and remain sensitive to those categories that will be in the ascendency in the coming years.
Scope
Detailed category coverage is provided, covering seven product segments that include:
• Brandy
• Gin & Genever
• Liqueurs
• Rum
• Specialty Spirits
• Tequila & Mezcal
• Vodka
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Through its provision of authoritative and granular detail of the Spirits market in Kenya, this report fills the gaps in marketers’ understanding of market trends and the components of change driving them. Thanks to its provision of comprehensive and granular insights into the Spirits market in Kenya, the report facilitates the confident updating of strategic and tactical plans.
Reasons To Buy
Q2
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Exchange Rates
1.2.7 Methodology Summary
2 Kenya Spirits Market Analysis, 2007–17
2.1 Spirits Value Analysis, 2007–17
2.1.1 Overall Spirits Market Value, 2007–17
2.1.2 Spirits Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Spirits, 2007–17
2.2 Spirits Volume Analysis, 2007–17
2.2.1 Overall Spirits Market Volume, 2007–17
2.2.2 Spirits Market Volume by Category, 2007–17
2.2.3 Market Growth Dynamics by Volume – Spirits, 2007–17
3 Kenya Brandy Market Analysis, 2007–17
3.1 Brandy Value Analysis, 2007–17
3.1.1 Brandy Market by Value, 2007–17
3.2 Brandy Volume Analysis, 2007–17
3.2.1 Brandy Market by Volume, 2007–17
3.3 Market Growth Dynamics – Brandy, 2007–17
3.3.1 Brandy Market Growth Dynamics by Value, 2007–17
3.3.2 Brandy Market Growth Dynamics by Volume, 2007–17
4 Kenya Gin & Genever Market Analysis, 2007–17
4.1 Gin & Genever Value Analysis, 2007–17
4.1.1 Gin & Genever Market by Value, 2007–17
4.2 Gin & Genever Volume Analysis, 2007–17
4.2.1 Gin & Genever Market by Volume, 2007–17
4.3 Market Growth Dynamics – Gin & Genever, 2007–17
4.3.1 Gin & Genever Market Growth Dynamics by Value, 2007–17
4.3.2 Gin & Genever Market Growth Dynamics by Volume, 2007–17
5 Kenya Liqueurs Market Analysis, 2007–17
5.1 Liqueurs Value Analysis, 2007–17
5.1.1 Liqueurs Market by Value, 2007–17
5.2 Liqueurs Volume Analysis, 2007–17
5.2.1 Liqueurs Market by Volume, 2007–17
5.3 Market Growth Dynamics – Liqueurs, 2007–17
5.3.1 Liqueurs Market Growth Dynamics by Value, 2007–17
5.3.2 Liqueurs Market Growth Dynamics by Volume, 2007–17
6 Kenya Rum Market Analysis, 2007–17
6.1 Rum Value Analysis, 2007–17
6.1.1 Rum Market by Value, 2007–17
6.2 Rum Volume Analysis, 2007–17
6.2.1 Rum Market by Volume, 2007–17
6.3 Market Growth Dynamics – Rum, 2007–17
6.3.1 Rum Market Growth Dynamics by Value, 2007–17
6.3.2 Rum Market Growth Dynamics by Volume, 2007–17
7 Kenya Speciality Spirits Market Analysis, 2007–17
7.1 Speciality Spirits Value Analysis, 2007–17
7.1.1 Speciality Spirits Market by Value, 2007–17
7.2 Speciality Spirits Volume Analysis, 2007–17
7.2.1 Speciality Spirits Market by Volume, 2007–17
7.3 Market Growth Dynamics – Speciality Spirits, 2007–17
7.3.1 Speciality Spirits Market Growth Dynamics by Value, 2007–17
7.3.2 Speciality Spirits Market Growth Dynamics by Volume, 2007–17
8 Kenya Tequila & Mezcal Market Analysis, 2007–17
8.1 Tequila & Mezcal Value Analysis, 2007–17
8.1.1 Tequila & Mezcal Market by Value, 2007–17
8.2 Tequila & Mezcal Volume Analysis, 2007–17
8.2.1 Tequila & Mezcal Market by Volume, 2007–17
8.3 Market Growth Dynamics – Tequila & Mezcal, 2007–17
8.3.1 Tequila & Mezcal Market Growth Dynamics by Value, 2007–17
8.3.2 Tequila & Mezcal Market Growth Dynamics by Volume, 2007–17
9 Kenya Vodka Market Analysis, 2007–17
9.1 Vodka Value Analysis, 2007–17
9.1.1 Vodka Market by Value, 2007–17
9.2 Vodka Volume Analysis, 2007–17
9.2.1 Vodka Market by Volume, 2007–17
9.3 Market Growth Dynamics – Vodka, 2007–17
9.3.1 Vodka Market Growth Dynamics by Value, 2007–17
9.3.2 Vodka Market Growth Dynamics by Volume, 2007–17
10 Kenya Whiskey Market Analysis, 2007–17
10.1 Whiskey Value Analysis, 2007–17
10.1.1 Whiskey Market by Value, 2007–17
10.2 Whiskey Volume Analysis, 2007–17
10.2.1 Whiskey Market by Volume, 2007–17
10.3 Market Growth Dynamics – Whiskey, 2007–17
10.3.1 Whiskey Market Growth Dynamics by Value, 2007–17
10.3.2 Whiskey Market Growth Dynamics by Volume, 2007–17
11 Appendix
11.1 About Canadean
11.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Spirits Market
Table 2: Distribution Channel Definitions - Spirits Market
Table 3: Volume Units for Spirits Market
Table 4: Kenya Exchange Rate KES – USD (Annual Average), 2007 – 2012
Table 4: Kenya Exchange Rate KES – USD (Annual Average), 2013 – 2017 (Forecast)
Table 5: Kenya Spirits Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 6: Kenya Spirits Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Kenya Spirits Market Value (KES m) by Category, 2007–12
Table 8: Kenya Spirits Market Value (KES m) by Category, 2012–17
Table 9: Kenya Spirits Market Value (USD m) by Category, 2007–12
Table 10: Kenya Spirits Market Value (USD m) by Category, 2012–17
Table 11: Kenya Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (KES m)
Table 12: Kenya Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 13: Kenya Spirits Market Volume (Liters m) by Category, 2007–12
Table 14: Kenya Spirits Market Volume (Liters m) by Category, 2012–17
Table 15: Kenya Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Liters m)
Table 16: Kenya Brandy Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 17: Kenya Brandy Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 18: Kenya Brandy Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 19: Kenya Brandy Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 20: Kenya Brandy Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 21: Kenya Gin & Genever Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 22: Kenya Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 23: Kenya Gin & Genever Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 24: Kenya Gin & Genever Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 25: Kenya Gin & Genever Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 26: Kenya Liqueurs Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 27: Kenya Liqueurs Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 28: Kenya Liqueurs Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 29: Kenya Liqueurs Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 30: Kenya Liqueurs Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 31: Kenya Rum Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 32: Kenya Rum Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 33: Kenya Rum Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 34: Kenya Rum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 35: Kenya Rum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 36: Kenya Speciality Spirits Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 37: Kenya Speciality Spirits Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 38: Kenya Speciality Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 39: Kenya Speciality Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 40: Kenya Speciality Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 41: Kenya Tequila & Mezcal Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 42: Kenya Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 43: Kenya Tequila & Mezcal Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 44: Kenya Tequila & Mezcal Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 45: Kenya Tequila & Mezcal Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 46: Kenya Vodka Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 47: Kenya Vodka Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 48: Kenya Vodka Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 49: Kenya Vodka Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 50: Kenya Vodka Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
Table 51: Kenya Whiskey Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 52: Kenya Whiskey Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 53: Kenya Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Table 54: Kenya Whiskey Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 55: Kenya Whiskey Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments
List Of Figures
Figure 1: Kenya Spirits Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 2: Kenya Spirits Market Value (KES m) by Category, 2007–17
Figure 3: Kenya Spirits Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Kenya Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 5: Kenya Spirits Market Volume (Liters m) by Category, 2007–17
Figure 6: Kenya Spirits Market Dynamics, by Category, by Market Volume 2007–17
Figure 7: Kenya Brandy Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 8: Kenya Brandy Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 9: Kenya Brandy Market Growth Dynamics by Value, 2007–17
Figure 10: Kenya Brandy Market Growth Dynamics by Volume, 2007–17
Figure 11: Kenya Gin & Genever Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 12: Kenya Gin & Genever Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 13: Kenya Gin & Genever Market Growth Dynamics by Value, 2007–17
Figure 14: Kenya Gin & Genever Market Growth Dynamics by Volume, 2007–17
Figure 15: Kenya Liqueurs Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 16: Kenya Liqueurs Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 17: Kenya Liqueurs Market Growth Dynamics by Value, 2007–17
Figure 18: Kenya Liqueurs Market Growth Dynamics by Volume, 2007–17
Figure 19: Kenya Rum Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 20: Kenya Rum Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 21: Kenya Rum Market Growth Dynamics by Value, 2007–17
Figure 22: Kenya Rum Market Growth Dynamics by Volume, 2007–17
Figure 23: Kenya Speciality Spirits Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 24: Kenya Speciality Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 25: Kenya Speciality Spirits Market Growth Dynamics by Value, 2007–17
Figure 26: Kenya Speciality Spirits Market Growth Dynamics by Volume, 2007–17
Figure 27: Kenya Tequila & Mezcal Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 28: Kenya Tequila & Mezcal Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 29: Kenya Tequila & Mezcal Market Growth Dynamics by Value, 2007–17
Figure 30: Kenya Tequila & Mezcal Market Growth Dynamics by Volume, 2007–17
Figure 31: Kenya Vodka Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 32: Kenya Vodka Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 33: Kenya Vodka Market Growth Dynamics by Value, 2007–17
Figure 34: Kenya Vodka Market Growth Dynamics by Volume, 2007–17
Figure 35: Kenya Whiskey Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 36: Kenya Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2007–17
Figure 37: Kenya Whiskey Market Growth Dynamics by Value, 2007–17
Figure 38: Kenya Whiskey Market Growth Dynamics by Volume, 2007–17
