Summary
The retail market for sports and leisure equipment is expected to witness a steady growth of 4.07% over the forecast period. The healthy lifestyle trend and continuing demand for sports related merchandise and sportswear will lead the growth of the category sales in the country. In addition, online spending on sports and leisure equipment is predicted to grow at a healthy pace during the next five years, driven by increasing consumer preference for the channel.
Key Findings
Sports equipment was the largest category with 87.1% in retail sales in 2014
Sales through the online channel are gaining traction, with the channel expected to grow at a CAGR of 21.3% during 2014-2019.
Specialist retailers dominate the sport and leisure equipment market in South Africa, having accounted for 80.3% of the sales in the segment
Synopsis
Sports and Leisure Equipment Retailing in South Africa Market Summary and Forecasts is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
A thorough analysis of consumer trends changing economic and population factors
Both qualitative and quantitative insights and analysis of the shifting sports and leisure equipment retail dynamics for sports equipment and toys and games from 2009 to 2019
Sales of sports and leisure equipment through the following channels from 2009 to 2019: Other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; department stores; cash and carries and warehouse clubs; Value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; clothing, footwear, accessories and luxury goods specialists; music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations
An overview of key sports and leisure equipment retailers operating across South Africa and their presence across distribution channels
Reasons To Buy
Gain a comprehensive knowledge on sports and leisure equipment sector in the South Africa retail market and develop a competitive advantage from the start of your supply chain
Investigate current and forecast behaviour trends in sports and leisure equipment category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
Understand the fastest growing categories including sports equipment and toys and games, with insights on performance across key channels from 2009, with forecasts until 2019
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the sports and leisure equipment market
Analysis of key international and domestic players operating in the sports and leisure equipment market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1. Introduction
1.1 What is this Report About?
2. Executive Summary and Outlook
3. Market Context
3.1 Retail Scenario in South Africa
3.1.1 Stable economic conditions bode well for retailers
3.1.2 Being a consumption led economy augurs well for retailers
3.1.3 Services sector is the major sector for employment
3.1.4 Unemployment and labor unrest pose a challenge to the countrys economy
3.1.5 Rising inflation rates - a key concern for retailers
3.1.6 Steady rise in consumption expenditure- an opportunity for retailers
3.1.7 Increasing urbanization offers growth opportunities for retailers
3.2 A major chunk of the population are young - a positive scenario for retail
4. South African Shoppers
4.1 South Africa presents more challenges than opportunities to newcomers
4.2 M-commerce on a rise as consumers increasingly adopt smartphones
4.3 Demand for private labels on a rise
4.4 Rising HNWI and aspirational middle class will support growth
4.5 Inbound tourism to boost retail sales
5. Doing Business in South Africa
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Africa
6. Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Sports and Leisure Equipment
6.2 Sports and Leisure Equipment Category Overview
6.2.1 Sports and Leisure Equipment by Channel
6.2.2 Sports and Leisure Equipment by Category
6.3 Sports and Leisure Equipment Category Analysis
6.3.1 Sports Equipment
6.3.2 Toys and Games
6.4 Major Retailers
6.4.1 Sports and Leisure Equipment
7. Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: South Africa Sports and Leisure Equipment Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 2: South Africa Sports and Leisure Equipment Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 3: South Africa Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: South Africa Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: South Africa Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: South Africa Sports and Leisure Equipment Retail Sales (ZAR mn), by Category, 2009-2014
Table 7: South Africa Sports and Leisure Equipment Retail Sales Forecast (ZAR mn), by Category 2014-2019
Table 8: South Africa Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2009-2014
Table 9: South Africa Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 10: South Africa Sports and Leisure Equipment Retail Segmentation (% value), by Category 2009-2019
Table 11: South Africa Sports Equipment Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 12: South Africa Sports Equipment Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 13: South Africa Sports Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: South Africa Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: South Africa Sports Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 16: South Africa Toys and Games Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 17: South Africa Toys and Games Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 18: South Africa Toys and Games Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: South Africa Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: South Africa Toys and Games Retail Segmentation, by Channel Group, 2009-2019
Table 21: Key Sports and Leisure equipment Retailers in South Africa
Table 22: South Africa Exchange Rate ZAR-USD (Annual Average), 2009-2014
Table 23: South Africa Exchange Rate ZAR-USD (Annual Average), 2015-2019 Forecasts
Table 24: Conlumino Retail Channel Definitions
Table 25: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Gross Domestic Savings (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of South Africa (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (ZAR), 2006 and 2014
Figure 17: Per Capita Spend (ZAR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Challenges outweigh the opportunities present in the South African market
Figure 19: Mobile shopping on the rise
Figure 20: Private labels rise on the back of high unemployment and low household income
Figure 21: Tourist arrivals to South Africa, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in South Africa
Figure 23: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (ZAR billion, %) of Sports and Leisure Equipment 2014-2019
Figure 25: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 26: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 27: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 28: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 29: South Africa Sports and Leisure Equipment Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 30: South Africa Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: South Africa Sports and Leisure Equipment Retail Sales and Forecast (ZAR mn), by Category 2009-2019
Figure 32: South Africa Sports and Leisure Equipment Retail Market Dynamics, by Category 2009-2019
Figure 33: South Africa Sports Equipment Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 34: South Africa Toys and Games Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology
