Stationery and Cards Market in APAC 2016-2020

About Stationery and Cards Market in APAC

Manufacturers are seeing increased demand from the growing number of paper and other craft hobbyists and are aligning their productions to changing hobby trends to tap into this customer segment. Manufacturers in countries like India, China, and Indonesia are building new product strategies that will not only reduce overall costs but also maintain quality. As a result, the good quality products are competitively priced.
Blogs, websites, and social media sites are being leveraged to establish new forms of communication and reach out to a wider target audience. With the emergence of online retail, many brick-and-mortar stores dealing with stationery and cards have closed down. More vendors are now focusing on their online platforms to increase sales. Vendors are also creating apps that allow them to design artwork to emboss on stationery items digitally. These designs are also released to be printed and shipped across the world. Tiny Prints, an online stationery boutique, provides a free app for iPad users to browse, create, and buy customized stationery, cards, and gifts. The landscape of the stationery and cards market is thus rapidly changing.

Technavio’s analysts forecast the stationery and cards market in APAC to grow at a CAGR of 5.37% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the stationery and cards market for 2016-2020. To calculate the market size, the report takes into account the revenue generated from the retail sales of stationery products and cards.

The market is divided into the following segments based on retail format:
• Specialist stationery retailers
• Gift shops
• Bookstores
• General merchandise retailers

Technavio's report, Stationery and Cards Market in APAC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Hallmark
• Kokuyo Camlin
• Sanrio
• Staples
• Top Culture

Other prominent vendors
• ACCO Brands
• Adveo
• American Greetings
• Deli Group
• Lyreco
• WH Smith

Market driver
• Growth in education sector
• For a full, detailed list, view our report

Market challenge
• Threat of counterfeit products
• For a full, detailed list, view our report

Market trend
• Demand for luxury writing instruments
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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