This is a comprehensive guide for to buying and selling streaming media advertising in 2005 and 2006. The report takes you through all the essential advertising components--from agencies to vendors--that make up one of the most dynamic advertising environments today. This report is a step-by-step market analysis tool.
| SECTION ONE | 1 | |||
| Streaming Media Advertising: 2005 – 2006 | 1 | |||
| What this Guide is Designed to Do | 1 | |||
| Media Buying and Selling has a Long-Standing Broadcast Media Tradition | 1 | |||
| Market Overview and Dynamic Demand Points | 2 | |||
| Flash is Becoming a Preferred Format for Advertising | 2 | |||
| Who’s Buying? | 2 | |||
| Slow Roll: Building Up to ’05 Video Avail Demand | 3 | |||
| Internet Music Radio: Advertiser Enthusiasm Still Nascent, But the Pieces for Developing the Market are Falling into Place | 4 | |||
| Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency and Audience Preferences and Developing a Real Business | 4 | |||
| Streaming Avail Definitions | 8 | |||
| The Formula | 10 | |||
| Streaming Audio Advertising Overview | 11 | |||
| Audio Online is Similar to Audio Offline, With Customization and Personalization Features that Make Advertising Potentially More Effective | 11 | |||
| Streaming Video Advertising Overview | 12 | |||
| Video Advertising is Attractive to Advertisers Because it Offers a More Emotional Branding Message, It’s Similar in Format to What They Buy On TV, the Creative Can In Some Cases be Re-Purposed, and there are Target Audiences Online that are Harder to Reach via TV because they are Spending More Time Online | 12 | |||
| Streaming Media: Representing and Selling Audio and Video Avails: the Formula | 13 | |||
| Market Analysis: 2003 – 2006 | 13 | |||
| Streaming Audio and Video Gross Ad Billings: 2003-2006 | 14 | |||
| Streaming Video Gross Ad Billings: 2003-2006 | 16 | |||
| Internet Music Radio Gross Ad Billings: 2003-2006 | 17 | |||
| Avails and Revenue Analysis | 18 | |||
| Internet Radio | 18 | |||
| Internet Radio | 19 | |||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004 | 21 | |||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2005 | 21 | |||
| Hybrid Terrestrial/Internet Radio Advertising Market Value: 2006 | 22 | |||
| Full Database Of Internet Music Radio Sites, Networks and Aggregators: 2004 | 23 | |||
| Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) | 30 | |||
| Internet Radio: Top Ten Sites and ATH by Month | 31 | |||
| Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks | 32 | |||
| Streaming Video | 33 | |||
| Streaming Video | 34 | |||
| Streaming Advertising Summary Analysis and Forecast | 38 | |||
| Streaming Video Sites | 39 | |||
| SECTION TWO | 42 | |||
| Where is the Streaming Media Inventory? | 42 | |||
| A Comparative Analysis of Streaming Video Advertising Formats and Formula by Site | 42 | |||
| Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004 | 42 | |||
| Average Number of Video Streams Served Per Month | 44 | |||
| Avg. Video Streams Served Per Month | 45 | |||
| The Top Ten Streaming Video Sites | 46 | |||
| January 2004 | 46 | |||
| February 2004 | 47 | |||
| Content and Brand Diversity | 48 | |||
| The Top Ten Streaming Video Sites | 49 | |||
| March 2004 | 49 | |||
| April 2004 | 50 | |||
| May 2004 | 51 | |||
| June 2004 | 52 | |||
| July 2004 | 53 | |||
| August 2004 | 54 | |||
| September 2004 | 55 | |||
| October 2004 | 56 | |||
| November 2004 | 57 | |||
| December 2004 | 58 | |||
| Streaming Video Inventory By Site | 59 | |||
| SECTION THREE | 61 | |||
| Inventory Across Internet Music Radio Sites and Networks | 61 | |||
| Market Demand Dynamics and Operational Issues | 61 | |||
| Promoting Internet Music Radio: Extending the Band, Directing and Flowing Audiences are the First Steps to Booking Advertising Revenue | 61 | |||
| Local Advertising is Going to Play An Important Role | 62 | |||
| Internet Music Radio: Avail Formats | 63 | |||
| Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) | 64 | |||
| Internet Radio: Top Ten Sites and ATH By Month | 65 | |||
| The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators | 66 | |||
| The Top Ten Internet Radio Sites | 67 | |||
| March 2004 | 67 | |||
| April 2004 | 68 | |||
| May 2004 | 69 | |||
| June 2004 | 70 | |||
| July 2004 | 71 | |||
| The Top Ten Internet Radio Sites and Networks | 72 | |||
| August 2004 | 72 | |||
| September 2004 | 73 | |||
| October 2004 | 74 | |||
| November 2004 | 75 | |||
| December 2004 | 76 | |||
| 2005 2nd and 3rd Quarter Updates | 77 | |||
| The Top Ten Streaming Radio Networks, Sites, Channels and Aggregators | 77 | |||
| April-05 | 77 | |||
| May-05 | 78 | |||
| June-05 | 79 | |||
| SECTION FOUR | 80 | |||
| How Streaming Advertising Buys are Made: Agencies, Rep Firms, Application Providers | 80 | |||
| Broadband Enterprises | 80 | |||
| Eyewonder | 83 | |||
| Klipmart | 86 | |||
| Lightningcast | 88 | |||
| Net Radio Sales | 91 | |||
| Starcom Mediavest | 94 | |||
| Universal McCann | 97 | |||
| SECTION FIVE | 100 | |||
| How Streaming Advertising is Delivered and Priced | 100 | |||
| CDN Streaming Media Bandwidth Pricing | 100 | |||
| Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate: 2004 | 100 | |||
| Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate: 2003 | 101 | |||
| Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate: 2002 | 102 | |||
| CDN’s: Streaming Media Distribution, Hosting and Integrated Bandwidth Solutions for Advertisers and Networks | 103 | |||
| CDN Segment: Summary Operational Profile and Analysis | 104 | |||
| CDN Operational and Market Position Profiles | 105 | |||
| Akamai Technologies | 105 | |||
| Chaincast Networks | 108 | |||
| DVLabs | 112 | |||
| Limelight Networks | 114 | |||
| Multicast Media Networks | 118 | |||
| Nine Systems | 121 | |||
| Vitalstream: Corporate and Operational Profile | 125 | |||
| SECTION SIX | 130 | |||
| Growing Support for Flash Streaming Video | 130 | |||
| Estimated Percent Of Streaming Data In Flash Format: 2005 - 2006 | 131 | |||
| Flash Streaming Video: Estimated Percent of Total Streaming Data Transferred By Year | 132 | |||
| Q & A with Macromedia: Flash and the CDN Segment | 133 | |||
| Q & A with Vitalstream: Flash Streaming Video Authentication | 136 | |||
| Pricing at the CDN Level to Provision Streaming Video Content In Flash | 137 | |||
| CDN Bandwidth Pricing with and without Flash Premium | 138 | |||
| Flash Advertising Units and Gross Ad Billings Market Value | 138 | |||
| Streaming Video Gross Ad Billings: 2003-2006 | 139 | |||
| Flash Avail Units: 2005 | 140 | |||
| Flash Avail Units: 2006 | 141 | |||
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